Develop a Partnerships Strategy

Case Synopsis

Develop the strategy and approach to establish critical partnerships for RB so that it can “own” the most valuable business driving relationships in the category. In addition to selling directly to the consumer, there are a number of potential partnerships and corporate approaches that would represent significant volume opportunities, and would also prevent competitors from accessing those sales opportunities. Some of these include:

  • Corporate gifting and incentives
  • Provisioning partners (e.g. AirBnB, timeshares, yacht clubs, etc.)
  • Gifting businesses and platforms (e.g. Touch of Modern, 1 800-Flowers)
  • Real Estate Companies
  • Licensing initiatives for custom products (NFL, NBA, MLB, NCAA, Entertainment properties, musicians, etc.)
  • Kiosk deployment for digital purchases in logical foot-traffic venues
  • Events, conferences, festivals

Relevant Topics

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes

Marketing

Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

Operations

Process Design Review
Scalability Assessment
Inter-Departmental Efficiency Assessment

PR & Communications

PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement

Reporting, Financial Planning & Analysis

Growth Analysis
Valuations Assessment
Financial Performance Analysis​

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Learning Objectives

  • Students will learn how to strategically select business partners.
  • Students will learn licensing business nuances.
  • Students will gain exposure to senior marketing initiatives
  • Students will learn how to present complex business topics
  • Students will gain exposure to discussions surrounding revenue generation
  • Students will get experience in a startup environment

Company Overview

NameReserveBar LLC
TaglineGood Spirits. Delivered.
HQConnecticut
RevenueUnlisted
# Employees10-25
Hiring Potential
  • Follow-on Projects
  • Formal Internship
  • Entry Level Full-Time
Growth StageHigh-Growth Startup
Websitehttps://www.reservebar.com
Funding StatusSeed Stage
Funding Size1,000,000 - 3,000,000
DescriptionReserveBar (www.reservebar.com) is the leading e-commerce platform for luxury spirits and champagne in the U.S. We enable consumers (as well as companies) to order the most esteemed bottles of alcohol in the world with the convenience of shipping across the United States for both self-consumption and gifting. The delivered beverage alcohol segment of the industry is in the earliest stage of growth. Currently, 50% of all alcohol is sold off-premise, and only 1.8% of sales is fulfilled via e-commerce and delivery or shipment. By way of comparison, over 14% of retail sales involve e-commerce and delivery, and off-premise dining and flowers are well over 20%. ReserveBar is close to closing an acquisition that will increase it's size significantly, while adding retail distribution with on-demand fulfillment ability (i.e. under and hour vs. shipment), and a more robust tech stack including an app. This is truly an exciting category poised for explosive growth!
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