Sales Growth Approach

Case Synopsis

BlockApps is a fast-growing enterprise software company that leverages the power of blockchain through its main product - BlockApps STRATO - which is a leading platform for Enterprise networks. As the company prepares to grow, they're hoping to leverage Notre Dame MBAs to analyze the future of the sales strategy based on initial traction with current customers, current market position, and current enterprise blockchain environment. The end-goal is to produce a sales strategy deck, market analysis (based on key industry focuses), and 1,3,5 year sales-growth plan.

Relevant Topics

Data Management

Data Scrubbing & Reorganization
Data Synthesis & Visualization
KPI Design Visualization

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes

Legal, Regulatory, Compliance

Impending Regulation Assessment
Legal Documents & Legal Structure Audit
Prospecting Legal Firms

Marketing

Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

Reporting, Financial Planning & Analysis

Growth Analysis
Valuations Assessment
Financial Performance Analysis​

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Learning Objectives

  • Students will know how to prepare a market analysis
  • Students will understand the basics of blockchain technology
  • Students will learn how to apply blockchain technology to existing business models and processes
  • Students will know how to design a sales plan and organize sales projections
  • Students will know how to prepare a sales team for growth and scale
  • Students will get exposure to a startup environment leveraging blockchain technology.
  • Students will gain an appreciation for those working in the sales profession.

Company Overview

NameBlockApps, Inc.
TaglineBlockApps is the leading provider and innovator of technology for programmable business networks through our platform, BlockApps STRATO.
HQNew York
RevenueUnlisted
# Employees25-50
Hiring Potential
  • Formal Internship
Growth StageEstablished Startup
Websitehttps://blockapps.net/strato/
Funding StatusSeed Stage
Funding Size1,000,000 - 3,000,000
DescriptionBlockApps is the leading provider and innovator of technology for programmable business networks through our platform, BlockApps STRATO. The BlockApps ecosystem includes software startups, IT and professional services’ firms, industry owned businesses and Fortune 500 corporates. Founded in 2015, BlockApps has created several industry innovations including the launch of Blockchain as a Service (BaaS) with Microsoft, founding the Enterprise Ethereum Alliance (the world’s largest open standard blockchain organization) and being the first blockchain company to partner with all major cloud platforms (Azure, Amazon Web Services, Google Cloud Platform).
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