USA Go-To-Market Strategy for Medical Product, “munevo DRIVE”

Case Synopsis

Munevo empowers people with disabilities by using new and innovative technology. Munevo's DRIVE product helps people control their power wheelchair with their head movement by using smart glass technology like Google Glass. It has already been endorsed in the DACH-region (Germany, Austria, Switzerland) and receives new requests every week from users or institutions around the world. Munevo believes the next key market for their DRIVE product is the US.

The goal of this project is to help Munevo develop a go-to-market plan for the US by researching key information pertaining to medical products and the relevant key stakeholders.

Objectives include:

  1. Analyzing the market size for the number of people that require a special control wheelchair such as Munevo DRIVE.
  2. A report on the key foundations and institutions that work on key diseases or conditions that lead to the need of specially controlled power wheelchairs.
  3. An assessment on the key hospitals and departments that work with the specific diseases and injuries.
  4. Finally, the most important, is an assessment on the distribution system and relevant players  that work with  medical devices and speciality wheelchairs.
  5. A bonus would be to find out the required steps that are needed to have the product reimbursed/paid for by public healthcare in the US.

Recent estimates show that more than 6 million power wheelchair users exist in the US, and each year over 10,000 people require a special control for their wheel chair. Help Munevo to empower these people!

Want to learn more about Munevo?

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Relevant Topics

Data Management

Data Scrubbing & Reorganization
Data Synthesis & Visualization
KPI Design Visualization

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes

Marketing

Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

Operations

Process Design Review
Scalability Assessment
Inter-Departmental Efficiency Assessment

PR & Communications

PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement

Reporting, Financial Planning & Analysis

Growth Analysis
Valuations Assessment
Financial Performance Analysis​

Research & Development

Competition Due Diligence
Industry Size Assessment
Partnership & Channel Mapping

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Learning Objectives

  • Creating a go-to-market strategy
  • Analyzing international expansion strategies
  • Suggesting appropriate channels for expansion
  • Understand medical devices industry
  • Learn more about reimbursement process

Company Overview

NameMunevo GmbH
TaglineEmpowering people with disabilities
HQINTERNATIONAL
RevenueUnlisted
# Employees10-25
Hiring Potential
  • Follow-on Projects
  • Formal Internship
  • Entry Level Full-Time
Growth StageEstablished Startup
Websitehttps://www.munevo.com/home_en
Funding StatusSeed Stage
Funding Size500,000 - 1,000,000
DescriptionMunevo uses innovative technology to support people with disabilities. Their product, MUNEVO DRIVE, helps people control their wheelchair using smart glass technology.
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