Develop Associate Board of Ambassadors Expansion Strategy

Case Synopsis

The American Cancer Society (ACS) is looking to nationally scale the Associate Board of Ambassadors (ABOA) strategy they've developed in Chicago. The ABOA in Chicago is the largest and most successful board of young up-and-coming leaders that are committed to serving ACS through fundraising and events. The Chicago ABOA currently includes 150 young professionals who raise $500,000 successfully each year. The leadership team in Chicago is excited to work with you to assemble a launch playbook for ABOAs in new markets. They expect you'll help them analyze why the strategy has been successful in Chicago, how to jumpstart the ABOA program in new markets, identify the markets that are most ripe for an ABOA, establish a set of expectations and rewards for new cities, and ultimately help shed light on how the ABOA strategy will impact the ACS in the mid-to-long term.

Relevant Topics

Data Management

Data Scrubbing & Reorganization
Data Synthesis & Visualization
KPI Design Visualization

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Learning Objectives

  • Understanding non-profit fundraising
  • Understanding of the ACS non-profit model
  • Understanding of how cancer is impacting families in the US
  • Understanding of the importance of engagement from young professionals
  • Understanding the importance of diversity and inclusiveness

Company Overview

NameAmerican Cancer Society
TaglineWe are attacking cancer from every angle.
HQGeorgia
Revenue500,000,000+
# Employees2500+
Hiring Potential
  • Follow-on Projects
  • Formal Internship
  • Entry Level Full-Time
Growth StageLarge Enterprise
Websitehttps://www.cancer.org/
Funding StatusPhilanthropic/Donor/Grant-Based
Funding SizeUnfunded
DescriptionAt the American Cancer Society, we're on a mission to free the world from cancer. Until we do, we'll be funding and conducting research, sharing expert information, supporting patients, and spreading the word about prevention. All so you can live longer — and better.
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