Capstone – Project

Financial Model & Fundraising Strategy for New eCommerce Marketplace

A Collaboration Between

Project Synopsis

CoBuyO offers a e-commerce solution for connecting like-interested buyers looking to purchase products at a lower price with sellers looking to move product and willing to strike a deal. Scheduled for launch in the coming weeks, the CoBuyO marketplace connects like-interested buyers and enables them to capitalize on their collective purchasing power to buy products from sellers in a higher volume and therefore at a lower price. As a new start-up launching a new product in the crowded e-commerce space, the team at CoBuyO is asking you to develop a financial model and fundraising strategy that should inform the company on KPIs they must accomplish within the next 1-5 years in order to interest investors. They would also like your assistance is assembling a pitch deck that adequately showcases the value proposition and growth potential of the business and leadership team.

Project Topics

Data Management

Reporting, Financial Planning & Analysis

Company Information

CompanyCoBuyO
HQN/A
RevenueUnlisted
EmployeesUnlisted
StagePre-Revenue Startup
Hiring PotentialN/A
Websitehttps://wonkamarket.com/

Company Overview

The idea for this platform grew out of the notion that we are all different, yet at the same time, a lot a like. Groups of us often want and need the same things, sometimes these might be very small niche crowds, other times might be entire communities depending on the items/products/services we are focusing on. Regardless, hardly ever, if ever, do we usually stand alone in our desire for "something". And therein lies the purpose of CoBuyO, we make it as easy as possible to leverage the power of the many, so that the individuals can benefit the most The above paragraph was pretty epic huh? If you are still reading (or like most of us "scanning" words), here is a more personal story of how the idea emerged. Long time ago, when I was in 8th grade, I was standing in line waiting to buy tickets to go see the Matrix (yeah, I know great flick), but I noticed a sign/banner hanging above the customer service desk that read "Group of 12 or more, ask about party pricing". And I thought to myself, there is a lot of people in line, why not just ask 12 random people to go to the desk with me and get some special pricing? So you know what I did... nothing, I just waited in line and paid full price, and over the next several years figuratively speaking that is what I and all of You have also been doing, paying full price, waiting for something like CobuyO to come out and allow us, together, to get special pricing.

Experiential Learning Program Details

SchoolDr. D Y Patil B School (DPU)
Engagement Format -
CourseDPU Student Consulting Experience
Level
  • All Graduate
Students Enrolled127
Meeting Day & TimeTBD
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration7.14 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
DPU PRE-KICKOFF Q&A @ 8:00 AM ET

DPU PRE-KICKOFF Q&A @ 8:00 AM ET

July 23rd, 2021 Event na
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
July 23rd, 2021 Event na
Teams Finalized & Shared with Industry Partner

Teams Finalized & Shared with Industry Partner

 
July 25th, 2021 Event na
UPLOAD YOUR RESUME UPLOAD YOUR RESUME
 
July 26th, 2021 Submission Required submission-required
KICKOFF EVALUATION DUE

KICKOFF EVALUATION DUE

July 26th, 2021 Evaluation evaluation
Professional Development Session with Greg Zlevor, Westwood International

Professional Development Session with Greg Zlevor, Westwood International

July 27th, 2021 Event na
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

OFFICIAL PROJECT KICKOFF @ 8:00 AM ET

Industry Partner to Share Calendar Invite with Web Conference Details
July 27th, 2021 Event na
UPLOAD MILESOTNE #1 DELIVERABLE UPLOAD MILESOTNE #1 DELIVERABLE
August 3rd, 2021 Submission Required submission-required
TEMP CHECK #1 DUE

TEMP CHECK #1 DUE

August 10th, 2021 Evaluation evaluation
UPLOAD MILESOTNE #2 DELIVERABLE UPLOAD MILESOTNE #2 DELIVERABLE
 
August 18th, 2021 Submission Required submission-required
TEMP CHECK #2 DUE

TEMP CHECK #2 DUE

August 31st, 2021 Evaluation evaluation
UPLOAD MILESOTNE #3 DELIVERABLE UPLOAD MILESOTNE #3 DELIVERABLE
 
September 1st, 2021 Submission Required submission-required
Final Presentations

Final Presentations

Link provided by Industry Partner
September 14th, 2021 Event na
OFFICIAL PROJECT END

OFFICIAL PROJECT END

September 15th, 2021 Event na
UPLOAD FINAL PRESENTATION UPLOAD FINAL PRESENTATION
September 15th, 2021 Submission Required submission-required
UPLOAD FINAL REPORT UPLOAD FINAL REPORT
September 15th, 2021 Submission Required submission-required
PEER EVALUATION DUE

PEER EVALUATION DUE

September 17th, 2021 Evaluation evaluation
SELF EVALUATION DUE

SELF EVALUATION DUE

September 17th, 2021 Evaluation evaluation

Key Project Milestones

  • August 3, 2021 - Deep Dive on the Business Model Concept & Key Competitors

    • What is CoBuyO trying to do?
    • Who is their target audience?
    • Who are their core users? How do they interact on the platform?
    • What do you think of the product experience so far?
    • How does the business make money?
    • Who are the company’s key competitors? What makes them similar / different?

    Suggested Deliverable:

    Produce an overview

  • August 18, 2021 - Establish Financial Model Assumptions

    • What is the company’s revenue model? Are there multiple?
    • What volume of customers does the company expect to serve over the next 1-3-5 years?
    • What are the key cost considerations for a talent platform like CoBuyO?
    • Research financial model templates and resources that might be helpful as you explore this business model further
    • What percentage of costs should be allocated to
      • Product / Software Development?
      • Sales
      • Marketing
      • Operations
    • How will this ultimately change as the business grows

    Suggested Deliverable:

    Present your assumptions to the CoBuyO team for feedback

  • September 1, 2021 - Develop Comprehensive Financial Model

    • Build a financial model that showcases the feasible growth of the company over the next 5-years
    • Do the revenues seem realistic?
    • How about the costs?
    • Does the company need to raise money? If so, how much? How soon?

    Suggested Deliverable:

    Showcase your working financial model to the CoBuyO team

  • September 15, 2021 - Develop Broader Fundraising Strategy

    • How should CoBuyO approach the fundraising process?
    • Can you help build a deck that showcases:
      • Problem Statement
      • Product / Solution
      • Traction
      • Team
      • Financial Model
      • Fundraising Terms & Use of Proceeds
    • What types of investors might be interested in participating in a Pre-Seed / Seed round?
    • How can you help CoBuyO best prepare for an A-round in the future?

    Suggested Deliverable:

    Using the financial model and your understanding of the business, help CoBuyO build a comprehensive fundraising deck and strategy

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Joe McQuaid

[email protected]

Academic Mentors

Instructor

Dr. Rashmi Paranjpye 

[email protected]

Assigned Students

Student

Dinesh Agarwal

[email protected]

Student

Dinesh Singh Punia

[email protected]

Student

Gourav sharma

[email protected]

Student

Radha shaw

[email protected]

Student

Ritesh Chaurasia

[email protected]