Capstone – Project

Go to Market B2B

A Collaboration Between

Project Synopsis

We believe that our power users are corporate employees that need to entertain potential and existing clients by taking them to concerts, sporting, events, restaurants, and bars. We would like to confirm this hypothesis and build out a go to market strategy if the hypothesis is true.
1. Data collection, 2. Market analysis 3. Create Go To Market Strategy
A scalable and robust customer acquisition strategy that allows us to get to our first 1 million customers.

Project Topics

Data Management

Growth Strategy



Reporting, Financial Planning & Analysis

Research & Development

Sales & Business Development

Company Information

Companyhubub inc
HQChicago, Illinois
StagePre-Revenue Startup
Hiring PotentialN/A

Company Overview

Find fun things to do with friends and family, easily arrange transportation, and pay with the click of a button. Plan a group outing or an evening with your pals. hubub is making it easier to connect with those you love.

Experiential Learning Program Details

SchoolUniversity of South Carolina – Upstate
Engagement Format -
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment4-7 Hours Per Week
Company Time Commitment1 Hour
Duration12.71 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Andy Cwik

[email protected]

Academic Mentors


Uma G Gupta 

[email protected]

Assigned Students

There are currently no students assigned.