Our company kit undergarments is looking to go into the teen space. Right now our core customer is ages 25-40 and we want to delve into the teen space. We want to understand what branding, marketing, product etc teens gravitate towards….
Project Topics
Data Management
Growth Strategy
Marketing
Operations
Product Design & Development
Purchasing, Logistics, Supply Chain
Reporting, Financial Planning & Analysis
Research & Development
Sales & Business Development
Company Information
| Company | Kit Undergarments |
| HQ | N/A |
| Revenue | Unlisted |
| Employees | Unlisted |
| Stage | Pre-Revenue Startup |
| Hiring Potential | N/A |
| Website |
Company Overview
Because what’s not seen is just as important as what is, Kit Undergarments is a collection of undergarments designed to support, enhance, and empower every body.
With over 20 years of collective styling experience, Jamie Mizrahi and Simone Harouche have the insight and expertise you can trust to help simplify the process of getting dressed. Having mastered the most intimate details of fit and flattery through styling and design, they’ve developed Kit Undergarments, a line of foundational piece
Experiential Learning Program Details
| School | Long Island University C.W. Post (LIU Post) |
| Engagement Format | Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges. |
| Course | |
| Level | N/A |
| Students Enrolled | N/A |
| Meeting Day & Time | N/A |
| Student Time Commitment | 15-30 Hours Per Week |
| Company Time Commitment | 1 Hour |
| Duration | 9.43 Weeks |
Program Timeline
| Touchpoints & Assignments | Due Date | Type |
|---|
Key Project Milestones
-
September 17, 2020 - Deep Dive on Current Target Audience, Product Catalogue, and Key Competitors
Review brand decks and company website to learn more about Kit Undergarments
- What types of products does Kit Undergarments currently sell?
- What type of volume? What are the most popular products?
- What channels do you use to market, sell, and distribute?
- What price point are these items currently?
Suggested Deliverable:
- Prepare a presentation including a Company & Competitor Overview
-
November 12, 2020 - Teen Branding
- How would brand this new teen product line?
- What products would you include in an initial launch?
Suggested Deliverable:
- Create a brand book for Kit Undergarments’ new Teen Product Line
-
November 12, 2020 - Teen Branding
- How would you brand this new teen product line?
- What products would you include in an initial launch?
Suggested Deliverable:
- Create a brand book for Kit Undergarments’ new Teen Product Line
-
December 10, 2020 - Develop a Go-To-Market Strategy
- How would you market the new product line?
- What would be the marketing mix? (Digital, Social, Traditional, etc.)
- How would you distribute products? What partners might be helpful?
- What influencers might be interested in working with this type of line?
- What are the goals for the initial launch?
- Consider financial, volume, cost, etc.
Suggested Deliverable:
- Develop a written report and final presentation regarding a go-to-market strategy for Kit Undergarments’ new Teen Line
Project Resources
There are no resources currently available
Industry Mentors
Academic Mentors
Assigned Students