Capstone – Project

Go-To-Market Strategy for Teen Undergarments

A Collaboration Between

Project Synopsis

Our company kit undergarments is looking to go into the teen space. Right now our core customer is ages 25-40 and we want to delve into the teen space. We want to understand what branding, marketing, product etc teens gravitate towards….

Project Topics

Data Management

Growth Strategy

Marketing

Operations

Product Design & Development

Purchasing, Logistics, Supply Chain

Reporting, Financial Planning & Analysis

Research & Development

Sales & Business Development

Company Information

CompanyKit Undergarments
HQN/A
RevenueUnlisted
EmployeesUnlisted
StagePre-Revenue Startup
Hiring PotentialN/A
Website

Company Overview

Because what’s not seen is just as important as what is, Kit Undergarments is a collection of undergarments designed to support, enhance, and empower every body. With over 20 years of collective styling experience, Jamie Mizrahi and Simone Harouche have the insight and expertise you can trust to help simplify the process of getting dressed. Having mastered the most intimate details of fit and flattery through styling and design, they’ve developed Kit Undergarments, a line of foundational piece

Experiential Learning Program Details

SchoolLong Island University C.W. Post (LIU Post)
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
Course
LevelUndergraduate
Students Enrolled30
Meeting Day & TimeMondays 2-5
Student Time Commitment15-30 Hours Per Week
Company Time Commitment1 Hour
Duration9.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • September 17, 2020 - Deep Dive on Current Target Audience, Product Catalogue, and Key Competitors

    Review brand decks and company website to learn more about Kit Undergarments

    • What types of products does Kit Undergarments currently sell?
    • What type of volume? What are the most popular products?
    • What channels do you use to market, sell, and distribute?
    • What price point are these items currently?

    Suggested Deliverable:

    • Prepare a presentation including a Company & Competitor Overview
  • November 12, 2020 - Teen Branding

    • How would brand this new teen product line?
    • What products would you include in an initial launch?

    Suggested Deliverable:

    • Create a brand book for Kit Undergarments’ new Teen Product Line
  • November 12, 2020 - Teen Branding

    • How would you brand this new teen product line?
    • What products would you include in an initial launch?

    Suggested Deliverable:

    • Create a brand book for Kit Undergarments’ new Teen Product Line
  • December 10, 2020 - Develop a Go-To-Market Strategy

    • How would you market the new product line?
    • What would be the marketing mix? (Digital, Social, Traditional, etc.)
    • How would you distribute products? What partners might be helpful?
    • What influencers might be interested in working with this type of line?
    • What are the goals for the initial launch?
    • Consider financial, volume, cost, etc.

    Suggested Deliverable:

    • Develop a written report and final presentation regarding a go-to-market strategy for Kit Undergarments’ new Teen Line

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Jamie Mizrahi

[email protected]

Academic Mentors

Instructor

 

[email protected]

Instructor

Samantha Piccolo

[email protected]

Assigned Students

Student

Bhakti Kate

[email protected]