Capstone – Project

Growing Mysteria Cosmetics – Project 2 – Product Design & Development, Marketing, Sales & Business Development, Account Management

A Collaboration Between

Project Synopsis

PROJECT 2: Develop Official Product Catalog


As Mysteria Cosmetics thinks through new sales and marketing strategies, they’re looking for your help in developing an official product catalog that they can use to develop new partnerships and spread their products to new customer segments through new channels. They’re looking for a finished document along with an overview the process you used and why you feel this is an effective asset for the company to use moving forward.

Project Topics

Company Information

CompanyMysteria Cosmetics
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

Mysteria Cosmetics has taken off over the past year, selling ​thousands of units​ to customers ​across the globe​. Today, the company is scaling quickly, but the whole process, including sourcing raw materials, product development, product formulation,marketing, and sales are done by the two co-founders exclusively. They’re very excited to open up their company for the first time to students so that they can gain a better understanding of their business.

Experiential Learning Program Details

Engagement Format- - -
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment- Per Week
Company Time Commitment-

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • October 30, 2019 - PART 2: Alternate Channels Recommendation

    • Help Mysteria develop a comprehensive product catalogue that can be used to develop new partnerships and/or sell through new channels, including:
      • Mission Statement
      • Manufacturing Process
      • Overview of Team
      • Definition of Product Categories
      • Showcase of Products w/ Benefits and Features

    Note: It might be helpful to find a similar catalog that everyone likes to set as the benchmark for the work being done

    Suggested Deliverable:

    Milestone Deliverable – Due on October 30th:
    Start with finalizing the content and ensuring it’s up-to-par with Mysteria’s expectations. Once approved, develop out a high-fidelity product catalog for feedback.


  • November 30, 2019 - PART 3: Customer and Adviser Feedback Interviews (+ Any Revisions)

    • Once approved by Mysteria, they want you to test it and gain feedback from their real existing customers and advisers
    • What do customers like about the product catalogue that you put together?
    • What can use more clarity? Do you need more pictures or special graphics?

    Suggested Deliverable:

    Milestone Deliverable – Due on November 30th:
    Deliver a finalized product catalog for Mysteria Cosmetics that incorporates all the feedback gathered from the advisers and customers.

  • December 3, 2019 - Final Deliverable

    Final Deliverable – December 3rd: Mysteria Cosmetics is looking for a comprehensive overview of the work that was done. Prepare a presentation and paper that provides an overview of the process that was used and the results that were ultimately generated.

    Suggested Deliverable:

    Presentation and paper

Project Resources

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Industry Mentors

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Academic Mentors

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Assigned Students

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