Capstone – Project
Industry research & commercial plan using data analytics and online marketing
A Collaboration Between
The business began in December 2019. Up to now, the only sales channel is our website, supported by or Social Network pages. e-commerce is still developing in Peru, we need to understand better how to sell and promote with an e-commerce, while introducing our service in other channels to increase sales. On a second level, the business could be expanded regionally, initially to Chile, Ecuador and Colombia.
Project Topics
Data Management
Growth Strategy
Marketing
Product Design & Development
Purchasing, Logistics, Supply Chain
Research & Development
Sales & Business Development
Company Information
| Company | Kuelga Decor SAC |
| HQ | Peru |
| Revenue | Unlisted |
| Employees | 1-5 |
| Stage | Established Startup |
| Hiring Potential | |
| Website | http://www.kuelga.com |
Company Overview
Kuelga is a print on demand e-commerce. Based in Peru, for now we only attend this market. We opened in December 10th. We have two purposes: 1. to transform the art industry in Peru making it massive; 2. to promote young and new artists. Today we have more than 50 artists, with almost 800 artworks available. Clients enter the web, select an image, choose the size, the type of paper and the type of frame. Pays, and in one week we deliver it to their address. No inventory needed.
Industry Mentors
There are currently no supervisors assigned.
Experiential Learning Program Details
| School | University of Richmond |
| Engagement Format | Capstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges. |
| Course | |
| Level | Graduate |
| Students Enrolled | 12 |
| Meeting Day & Time | 6:15-8:50 PM ET |
| Student Time Commitment | 4-7 Hours Per Week |
| Company Time Commitment | 2 Hours |
| Duration | 5 weeks (1585540800 - 1587960000) |
Program Timeline
| Touchpoints & Assignments | Due Date | Submission |
|---|
Academic Mentors
Assigned Students
There are currently no students assigned.
Key Project Milestones
Project Resources
There are no resources currently available