Capstone – Project

Industry research & commercial plan using data analytics and online marketing

A Collaboration Between

Project Synopsis

The business began in December 2019. Up to now, the only sales channel is our website, supported by or Social Network pages. e-commerce is still developing in Peru, we need to understand better how to sell and promote with an e-commerce, while introducing our service in other channels to increase sales. On a second level, the business could be expanded regionally, initially to Chile, Ecuador and Colombia.

Project Topics

Data Management

Growth Strategy


Product Design & Development

Purchasing, Logistics, Supply Chain

Research & Development

Sales & Business Development

Company Information

CompanyKuelga Decor SAC
StageEstablished Startup
Hiring Potential

Company Overview

Kuelga is a print on demand e-commerce. Based in Peru, for now we only attend this market. We opened in December 10th. We have two purposes: 1. to transform the art industry in Peru making it massive; 2. to promote young and new artists. Today we have more than 50 artists, with almost 800 artworks available. Clients enter the web, select an image, choose the size, the type of paper and the type of frame. Pays, and in one week we deliver it to their address. No inventory needed.

Industry Mentors

There are currently no supervisors assigned.

Experiential Learning Program Details

SchoolUniversity of Richmond
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
Students Enrolled12
Meeting Day & Time6:15-8:50 PM ET
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration5 weeks (1585540800 - 1587960000)

Program Timeline

Touchpoints & Assignments Due Date Submission

Academic Mentors



[email protected]

Assigned Students

There are currently no students assigned.

Key Project Milestones

Project Resources

There are no resources currently available