Live Case – Project

Managing Innovation Live Business Case

A Collaboration Between

Project Synopsis


Project Topics

Company Information

HQNew York
StageEstablished Startup
Hiring PotentialN/A

Company Overview

We leverage a global network of advisors, Angel Investors, and Venture Capitalists to get startups off the ground.

Experiential Learning Program Details

SchoolPace University
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration12 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • February 1, 2019 - Sales and Marketing Channel Assessment

    Related Departments: Develop Long Term Marketing Plan for Brand Targeting Initial Customer Segment


    Project Process:


    Part 1: Deep Dive on Product, Business Model, and Industry

    • Who’s the customer?
    • What’s the product?
    • What are historical ways of delivering similar value to customers without blockchain?  Who are the key players (competitors)?
    • What makes this model more effective/relevant?

    Suggested Deliverable:

    Produce an overview deck to present to class based on your understanding of the company. This internal exercise is to ensure everyone is on the same page and understands the business model before moving on to more critical areas of the project. Please be sure to escalate any questions that arise.

  • February 27, 2019 - Analysis of Existing Sales and Marketing Channels

    • What sales channels is Paperstreet using? (e.g., E-Commerce, Retailers, Wholesalers, Marketplaces, etc.)
    • What marketing channels does Paperstreet use to generate interest? (e.g., Social Media, Traditional Media, Webinars, Speciality Shows/Conferences, etc.)
    • How do the sales and marketing channels tie to one another? (Conversion)
    • How would you rate performance on each sales and marketing category?
    • What suggestions do you have to improve performance in sales and marketing?

    Suggested Deliverable:

    A comprehensive analysis of the sales and marketing strategy used by Paperstreet including measured performance and recommendations for improvements

  • March 15, 2019 - Design Multifaceted Marketing Plan

    • What sales and marketing channels are available that Paperstreet is not yet using?
    • What are the costs associated with using these channels?
    • How would you measure the success of utilizing these marketing channels?

    Suggested Deliverable:

    Develop a marketing plan including key resources required, marketing channels, and KPIs if successful.


  • April 22, 2019 - Final Presentation & Paper

    Paperstreet is looking for a comprehensive overview of the work that was done. Prepare a presentation and paper that provides an overview of the process that was used and the results that were ultimately generated.

    Suggested Deliverable:


Project Resources

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Industry Mentors

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Academic Mentors



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Assigned Students

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