Capstone – Project

NIU Fall 2019 Live Business Case – Project 3 – TALENT MANAGEMENT, DATA MANAGEMENT (Operations & Management Performance)

A Collaboration Between

Project Synopsis

Helping a Burger King Franchisee analyze their data, expand the business, create more efficiency, and gain financial clarity through a deep analysis on four different areas:

PROJECT 3: Using Burger King’s Data Tracking System to Help Under-Performing Managers


Rock King’s CEO needs help analyzing data across all 8 stores in the interest of identifying ways to help under-performing managers. Burger King Corporate has been trying to institute a system called BK Link to help store managers better track KPIs and manage operations. Unfortunately, at this time, it doesn’t accurately depict store performance or help management with their responsibilities. By reviewing data and speaking directly with store management, Rock King is hoping to learn how they may be able to better utilize or supplement BK Link in order to help their managers succeed.

Project Topics

Company Information

CompanyRock King L.P.
StageSmall Business
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

Rock King L.P. owns and operates nine (9) Midwestern Burger King locations Today the Burger King Corporation, its affiliates and its franchisees collectively operate more than 17,000 restaurants in more than 100 countries and U.S. territories, serving over 11 million guests per day and they’re still coming back for that flame-grilled flavor. The Burger King® brand is owned by Restaurant Brands International Inc. (“RBI”), which owns three of the world’s iconic quick service restaurant brands – Burger King®, Tim Hortons®, and Popeyes Louisiana Kitchen®. But we still have room to grow – and that’s where you come in. We need strong operations, bold marketing, and the best people around to make these brands great. And if we like what we see, there’s no limit to how far you could go here.

Experiential Learning Program Details

Engagement Format- - -
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment- Per Week
Company Time Commitment-

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • September 30, 2019 - PART 1: Analyze the Org Structure & Manager Data Across All 8-Stores

    • How is Rock King organized from a human resources perspective?
    • How many levels of management exist?
    • How does reporting and escalation of issues work within the company?
    • Analyze Manager KPI Data Across All Stores:
      • Guest Track (Customer Reviews)
      • Revenue
      • Customer Throughput (In-Store & Drive Through)
      • Burger King Third-Party Quarterly National Inspections (REV – Restaurant Evaluation)


    Suggested Deliverable:

    Milestone Deliverable –Due on September 30th:
    Develop a scorecard in order to rank the stores best to worst based on management’s performance

  • October 21, 2019 - PART 2: Identify Correlations Between KPIs and Store Data to Identify Challenges for Under Performing Managers

    • What are the most essential KPIs for stores? How does this correlate with management’s performance?
    • How does the CEO, Mark Malenchik, interact with the managers?
    • Speak with store managers at various levels of performance to learn about their processes and experience


    Suggested Deliverable:

    Milestone Deliverable – Due on October 21st:
    Identify best practices from the best managers and key challenge areas for management

  • November 11, 2019 - PART 3: Identify Tools & Resources that can be used to Improve Management Performance

    • What criteria needs to be most actively tracked by management? How closely do they need to be tracked and how are they measured (metrics and methods)?
    • Analyze BK Link – Burger King’s Proprietary Management Tracking Software. Identify key criteria measured and monitored using that system. What works well, what doesn’t?
    • If BK Link is sufficient:
      • How can it be configured and implemented?
      • How do you train the team?
      • What are the new KPIs to track within the system?
    • If BK Link is NOT sufficient:
      • How can BK Link be supplemented or improved?

    Suggested Deliverable:

    Milestone Deliverable –Due on November 11th:
    Assemble your recommendations on BK Link into a presentations

  • December 2, 2019 - Final Deliverable

    Final Deliverable – December 2nd: How do you lift up the under-performers? Will BK Link make the process better? What other methods and mechanisms can be used to improve store performance?

    Suggested Deliverable:

    Presentation and Paper

Project Resources

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Industry Mentors

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Academic Mentors

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Assigned Students

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