Industry-Related Tools & Techniques
Industry-Related Tools & Techniques
Pre-Meeting Assignment
Keep a 2-day journal of the tools and technologies you use in your various roles as a student and on the job (if currently employed). How do they help you manage and perform your work? How do they help you communicate and collaborate with others? Identify 1-2 goals you aim to accomplish through this mentoring engagement.Meeting One - Conversation Starters
- What technologies do you use in your everyday work roles? How do they help you do your work?
- What’s a good methodology or tool for managing team-based work projects and commitments?
- What are your preferred methods or techniques for evaluating the pros and cons of a strategy or course of action?
- How do you learn to use new tools and technologies? What are some tips for getting comfortable using new tools?
- What tools and techniques are emerging? What are the “must haves” in the toolkits of those entering the field?
Deliverable (Due at least 48-hours before next meeting):
Learn about mind-mapping as a technique for organizing complex information and their relationships. Search Google Images to find examples of how others have used mind mapping to visualize and analyze information. Use your creative and analytical skills to begin drafting a mind-map or other type of graphic displaying what you have learned about the types of tools and techniques in use or emerging in your field.Meeting Two - Conversation Starters
- What does your mind map reveal about the tools and technologies in the industry?
- What questions do you have based upon the mind map you’ve created?
- What kinds of hands-on, real-world experiences (internships, field observations) would likely provide good opportunities to learn more about these tools/techniques?
- What one or two techniques or tools would you like to gain proficiency, and why?
- What are some suggested next steps for doing so?
Final Deliverable (Due at least 48-hours before next meeting):
Showcase what you have learned by adding levels, relationships, and details to your mind-map! Once finalized, upload in PDF or JPEG to share with your mentor.Meeting Three - Conversation Starters
- What feedback can you the Mentor offer on the Final Deliverable?
- What questions do you the Mentee have for the Mentor?
- What are the next steps in continuing to develop the knowledge, skills, strategies, etc. you’ve been working on?
Helpful Resources
Example Resources on Industry-specific Tools & Techniques- Top 25 Lean Tools & Techniques [for Manufacturing] https://www.leanproduction.com/top-25-lean-tools/
- Positive Psychology 13 Social Work Methods & Interventions for Helping Others https://positivepsychology.com/social-work-methods/
- Indeed Guide To Understanding Marketing Tools https://www.indeed.com/career-advice/career-development/marketing-tools
- MindMapping: What is a Mind Map? https://www.mindmapping.com/mind-map
- Piktochart https://piktochart.com/
- MS Office https://templates.office.com/en-us/posters
- Canva https://www.canva.com/pricing/
International Affairs
International Affairs
We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
Global Expansion Planning
- What is the company’s product and business model? Does the company have competitors internationally? How do their products and services stack up against international competitors?
- What regions/countries/cities around the world seem ripe for expansion. Why? What metrics can you use to justify this?
- What regions seem the most strategic? Why? How would you suggest entering? What resources and/or changes to the business model would be required?
- What cultural or governmental norms might have an effect on the proposed plan? How can you mitigate negative risk factors?.
- What is the company’s business model and product?
- Why do they plan to expand into a new specific region?
- What is the language, education, religion, values, customs, socio-economic, and geo-political make-up of the new target region?
- What is the company’s plan to mitigate risks when entering the new market?
- Would you recommend that they move forward? Why or why not? If so, how would you measure success?
- What is the company’s business model and product?
- What competitors does the company have in the country and/or region?
- How have similar companies entered the market?
- What risks exist domestically and regionally from a political perspective? How might that relate to the user adoption and market potential?
- How risky is the opportunity? What is the potential upstate? Do the benefits outweigh the costs?
Job Role Insights
Job Role Insights
Pre-Meeting Assignment
Using the Career Profiling Worksheet, complete Part 1: The Basics by conducting preliminary research and jotting down your notes on a career of interest to you. Identify 1-2 goals you aim to accomplish through this mentoring engagement.Meeting One - Conversation Starters
- What big questions, issues, work environments, and job duties excite you?
- What inspired/s you to enter into this line of work?
- What surprised you about this line of work that you didn’t anticipate?
- How would you define success in this role?
- What attitudes do you need to have to be successful in this line of work?
- What are the skills and/or information in this line of work that you can only learn by doing?
Deliverable (Due at least 48-hours before next meeting):
Revisit the Career Profiling Worksheet to complete Part 2: Digging Deeper.Meeting Two - Conversation Starters
- How do your needs, skills, and strengths fit with this career?
- Where do you see this role in 5 years? How do you think it will have changed? What skills do you think will be most valued or sought after?
- Was there ever a role you applied for and landed, but weren't 100% qualified to do? How did you proceed?
- What do you know now that you wish you knew when you started?
Final Deliverable (Due at least 48-hours before next meeting):
Write a thank you email letter to your mentor that details your thoughts on the following:- What you value/appreciate about and learned from the mentoring experience.
- How what you have learned is useful for making decisions about your career path.
- Your next steps (e.g. concrete action steps you plan to take to learn more about the career, build needed skills, etc.).
Meeting Three - Conversation Starters
- What feedback can you the Mentor offer on the Final Deliverable?
- What questions do you the Mentee have for the Mentor?
- What are the next steps in continuing to develop the knowledge, skills, strategies, etc. you’ve been working on?
Helpful Resources
- Bureau of Labor Statistics Occupational Outlook Handbook https://www.bls.gov/ooh/home.htm
- Career One Stop Career Profiles https://www.careeronestop.org/ExploreCareers/Learn/career-profiles.aspx
- Indeed offers advice for using job search tools to learn about job roles at https://blog.linkedin.com/2019/february/discover-quick-helpful-insights-on-your-job-search
- Check out the resources available SUNY Potsdam Career Center https://www.potsdam.edu/studentlife/career-services/resources
Legal, Regulatory, Compliance
Legal, Regulatory, Compliance
We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
Legal & Regulatory Assessment
- What laws and regulations impact the company? (Consider: Industry, product, customer, suppliers on state/local/federal level)
- How confident is the company’s management when it comes to navigating these laws, regulations and future changes?
- Is the company compliant? What process is used to check on compliance? Can the process be mapped or organized more efficiently?
- What sources can be used to keep these regulatory maps organized and up-to-date in the future?
Impact of Future Regulations on the Business
- What laws are on the horizon that would impact the company?
- What is the likelihood that these regulations will be enacted?
- How will they impact the company? What can the company do proactively to manage these changes in regulatory expectations?
Influence on Impending Regulations (Lobbying)
- Does the company try to impact regulation? If not, should they be?
- What key regulations are the most pressing to consider lobbying? What events, conferences, and key stakeholders are involved in passing regulations?
- How costly and/or potentially impactful would lobbying be for the company?
Marketing
Marketing
We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
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Industry Marketing Benchmarking Analysis
- What is the company's target demographic, product, and business model?
- What is the customer’s problem and how the company's product or service is solving that problem?
- How would you compare the company's products with the rest of the providers in the industry? Pay close attention to how other companies are marketing their products and positioning the brands.
- How would you compare the company’s marketing performance to competitors?
- What improvements would you recommend based on your assessment?
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Marketing Strategy Impact Analysis- Examine the company's past marketing strategies. What worked? What did not? How would you showcase progress over time?
- Compile data into a visualization to track trends of successful and less successful strategies.
- Compare the company's marketing tactics with competitors to showcase what works effectively - or not effectively - with certain customer demographics
- What other marketing strategies could be used to benefit the company?
- What technologies could be involved in different marketing strategies? How can you use them most effectively? How would you measure success?
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Marketing Strategy Development
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- What are the company's past marketing strategies? What worked? What did not? How would you showcase progress over time?
- What is the customer’s perception of the company’s brand, product, and services?
- Propose 2-3 digital, experiential, or social, marketing strategies for the company to consider. Assess cost, reach, mediums, and any other components needed for a full understanding of this investment.
- Select one campaign and develop a road-map that will prepare the company to launch your campaign. Keep in mind timing, required resources (budget, people, etc.), projected results, and how you would measure ROI.
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Customer Brand Perception Analysis
- Does the company assess their brand perception at all? If so, what do you find interesting about the process or findings?
- Conduct structured customer interviews to gain a better understanding of their customers’ preferences, purchasing habits, and decision-making processes. Consider: Demographics, Discovery Channels, and their Product Aptitude
- Suggest a new effective process to collect more customer data on brand perception and customer experience.
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Marketing Mix Assessment & Recommendations
- Consider a 360 marketing approach when deciding the appropriate channels to utilize. What is the current marketing mix for the company? Analyze where the company spends the most and where the company performs bests.
- Propose an alternative marketing mix for the company that you think will work best for the product, industry, and customer type. Where should the company allocate resources to generate better performance? Consider paid advertising, social, display, content, guerrilla , experiential, affiliate, partnerships, etc.
- What are the costs and benefits of using your strategy? What are the key risks and costs? Compare these risks with potential reach and benefit.
Maximizing the College Experience
Maximizing the College Experience
Pre-Meeting Assignment
Jot down your thoughts in response to the following questions:- What does it mean to “make the most of your college experience”? What would a student who is “making the most” of it actually do?
- Imagine you are an “outsider” to the college seeking to learn about the institution and opportunities for students to make the most of their college experience. What would you want to know? Where would you look to find out? Who or what would you consult?
- What are 1-2 goals you have for this mentoring experience?
Meeting One - Conversation Starters
- What does it mean to “make the most of your college experience”? What would a student do who is “making the most” of it?
- How did you develop connections with your professors outside of the classroom?
- What do you consider to be the most useful/valuable yet often overlooked or underutilized resource(s) for students at this school?
- What types of student activities are available that can be helpful for developing your personal and professional interests and skills?
- How do you learn about opportunities to get involved at this college? What channels do you use?
- Are there interests you have and would like to pursue?
Deliverable (Due at least 48-hours before next meeting):
Conduct a “scavenger hunt” using digital and other resources to gain a fuller understanding of the resources and networks that the college offers to support you and your success. Don’t forget to include extracurricular activities, student-organized groups and events, and activities and resources associated with your academic program! Create a table using Excel, MS Word, Google Docs or Google Sheets in which you list these resources and networks and jot down notes about how they support students and their experience and success. List as many as you can!Meeting Two - Conversation Starters
- Given the range of options to get involved, what meets your interests and needs? How do you decide which ones to pursue?
- How did/does your needs and interest evolve as a college student over the course of your academic career?
- How did/do you juggle academics, extracurricular and sports, friends, family, and a job?
- Did/do you take advantage of opportunities to get involved in the broader community, such as through volunteerism, participation in local events or organizations, or work? How does this enhance the college experience?
- What are your suggestions for “making the most” of the college experience? What are your recommended next steps?
Final Deliverable (Due at least 48-hours before next meeting):
Write a thank you email letter to your mentor that details your thoughts on the following:- What you value/appreciate about and learned from the mentoring experience.
- 2-3 ways you intend to increase engagement by building social connections and accessing resources to enhance your college experience.
- Your concrete next steps.
Meeting Three - Conversation Starters
- What feedback can you the Mentor offer on the Final Deliverable?
- What questions do you the Mentee have for the Mentor?
- What are the next steps in continuing to develop the knowledge, skills, strategies, etc. you’ve been working on?
Helpful Resources
- Check out the resources available SUNY Potsdam Career Center https://www.potsdam.edu/studentlife/career-services/resources
- SUNY Potsdam Academic Calendar https://www.potsdam.edu/academics/academic-calendar
- SUNY Potsdam Academic Resources https://www.potsdam.edu/academics/resources
- SUNY Potsdam Lougheed Center for Applied Learning https://www.potsdam.edu/academics/appliedlearning
- SUNY Potsdam Campus Life: Get Involved https://getinvolved.potsdam.edu/organization/campuslife
- SUNY Potsdam Health & Wellness https://www.potsdam.edu/studentlife/wellness
- SUNY Potsdam Student Support https://www.potsdam.edu/studentlife/support
- SUNY Potsdam Student Success Center https://www.potsdam.edu/academics/resources/student-success-center
- SUNY Potsdam Veteran Support Services https://www.potsdam.edu/studentlife/support/veteran-support-services
- LinkedIn How to Maximize Your College Experience https://www.linkedin.com/pulse/how-maximize-your-college-experience-steven-sutherland/
- Psychology Today 11 Ways to Get the Most Out of the College Experience https://www.psychologytoday.com/us/blog/culture-in-mind/201406/11-ways-get-the-most-out-the-college-experience
Mergers & Acquisitions
Mergers & Acquisitions
For your reference, we've included some sample project ideas below. We encourage educators to mix-and-match components from various departments so that the projects are cross functional in nature. In all cases, we customize the projects based on company goals and course teaching objectives.
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Industry M&A Temperature Check
- What makes the company unique compared to competitors in their industry?
- Review existing data and current plans. Analyze the opportunities that the company is considering through strategic company interviews with key stakeholders.
- Hypothesize potential synergies with other players in the market. Is this market ripe for consolidation? How are you making that assessment?
- What benefits would these mergers and/or acquisitions present for the company?
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Competitor (or Target List) Analysis
- Who are main competitors in the market?
- What unique offerings does each competitor have? How does the company product, service, and brand compare to these companies?
- Do any of these competitors see reasonable to acquire? Do any of them seem ripe to acquire you?
- Create a detailed profile of each competitor in the industry with a buy/sell assessment.
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Merger or Acquisition Simulation
- Select a company and walk through the procedure of exploring a merger or acquisition. What are the costs, benefits, and likelihood of success with this potential transaction?
- Would this potential merger or acquisition be beneficial to your host company if it were successful? Why or why not?
- What key strategies would you use to initiate OR implement that merger or acquisition?
Negotiating Salary & Benefits
Negotiating Salary & Benefits
Pre-Meeting Assignment
Read this article by Career Builder https://press.careerbuilder.com/2017-10-27-More-Than-Half-of-Workers-Do-Not-Negotiate-Job-Offers-According-to-New-CareerBuilder-Survey Imagine you have received a job offer for the position of your dreams. What’s included in the job offer? What kind of salary, benefits, and perks are you looking for? Need versus want? Identify 1-2 goals you aim to accomplish through this mentoring engagement.Meeting One - Conversation Starters
- How do you evaluate a job offer? How do you determine if it’s equitable and in line with what you bring to the table?
- What kind of information should be included in a job offer?
- What questions are useful for gaining a complete understanding of the compensation structure, including factors like opportunities for professional development and growth?
- In addition to salary, what factors are often negotiable?
- What is the first step in accepting a job offer?
Deliverable (Due at least 48-hours before next meeting):
Locate 1 or 2 job postings for a job role/position of interest to you that includes information on salary and benefits. Research the company to learn more about the benefits, perks for employees, company culture, etc.- What questions remain about the position and expectations for performing this role in the organization?
- What questions do you have about the compensation structure, including opportunities for growth?
Meeting Two - Conversation Starters
- Reflecting upon the job posting information you’ve gathered, how does this line up with your skills, interests, and needs?
- What questions do you have about the compensation structure, including opportunities for growth?
- What are some suggestions for becoming a more assertive negotiator?
- Can we role-play asking for a higher salary or additional benefits?
Final Deliverable (Due at least 48-hours before next meeting):
Write a thank you email letter to your mentor that details your thoughts on the following:- What you value/appreciate about and learned from the mentoring experience.
- Strategies or tactics you feel competent to use in order to self-advocate and negotiate in the hiring process.
Meeting Three - Conversation Starters
- What feedback can you the Mentor offer on the Final Deliverable?
- What questions do you the Mentee have for the Mentor?
- What are the next steps in continuing to develop the knowledge, skills, strategies, etc. you’ve been working on?
Helpful Resources
- Types of Compensation Plans and How to Evaluate Them https://www.indeed.com/career-advice/pay-salary/compensation-type
- Salary Negotiation Scripts for Any Job https://www.glassdoor.com/blog/salary-negotiation-scripts-for-any-job/
- Pushing for Equal Pay: Everything You Need to Know https://www.glassdoor.com/blog/pushing-for-equal-pay-everything-you-need-to-know/
- How to Negotiate Your Salary https://www.glassdoor.com/blog/guide/how-to-negotiate-your-salary/
- Money Under 30 Best Salary Information Websites
- https://www.moneyunder30.com/best-salary-information-websites
- Glassdoor Salary Calculator https://www.glassdoor.com/Salaries/know-your-worth.htm
- Salary Expert https://www.salaryexpert.com/
- Gitlab Compensation Calculator https://about.gitlab.com/handbook/total-rewards/compensation/compensation-calculator/
Operations
Operations
We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
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Analyze and Suggest Improvements for Internal Communication and Tools
- Investigate current ways the company’s team is communicating internally. How active is the company from a communication standpoint? What suite of tools are they using? How well are these tools integrated with one another? Consider: calendar, chat, email, and project management at the very minimum.
- Does the team seem to be using all of the same tools and doing so effectively? How do these tools compare to similar tools on the market? How do these tools affect productivity and employee satisfaction? Note: This assignment requires interviews and surveys of significant internal stakeholders at the company.
- Is there a cheat sheet when it comes to communication and project management at the company? If so, review the manual and provide recommendations on updates based on what you’ve learned from the company personnel. If not, produce a rough draft of the manual or cheat sheet and review it with your project managers.
- Provide the company with a proposal including the analysis of the status quo of communication in the company and thoroughly examine recommendations for future improvement.
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Automation Assessment & Recommendations
- What suite of tools is the company currently using? How well are these tools integrated with one another?
- How can the company be better automating certain processes to improve productivity?
- Find 2-3 areas that could use automation.
- Select one area of potential automation to focus on. Build automation or suggest step-by-step process of how automation can accomplish the desired business objective. How would this automation save money and/or time for the business?
Cross Functional Departmental Cooperation Assessment & Recommendations
- What are the different functional areas?
- How do they interact with each other?
- What improvements could you recommend to improve internal interdepartmental communication? Think standing meetings, internal newsletters, new checklists, and other mechanisms that might help improve cross functional department collaborations.
Org Culture, D&I
Org Culture, D&I
We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
Organizational Structure Assessment
- How has the company evolved to its current state? What growing pains have they experienced to-date?
- Visually map the company's current organizational structure.
- How effective is this layout for a growing organization?
- What competencies is the company missing that it really needs? What should be the highest priority in terms of hiring?
- Create a leadership profile highlighting some of the management team’s biggest strengths and weaknesses. Be sure to highlight the areas of the company that can leverage their strengths.
Company Culture Pulse Check
- Create a survey for a few existing employees to measure company culture and analyze the resulting data: Is there a positive culture? Are there any red flags that the company needs to address?
- What are their favorite and least favorite parts of the culture? (Consider workspace, benefits, and other perks).
- Based on the survey results, what are the essentials for company culture? What are the cost implications of keeping these benefits as the company scales?
- What might not be scalable within the company culture? Does this cause a concern?
- How might the company need to modify and scale company culture in the future?
New Office Launch
- Assess the need for a change in office/organizational structure. If a company is preparing to expand operations into another city or add/change working protocol, asses the potential impact.
- How would company culture be impacted by this addition/change?
- What are some best practices for opening up new offices? What are some of the major challenges they can expect to wrestle with as they prepare to launch in the new city?
- What tools and resources can be used in order to efficiently launch and maintain company culture?
Growth Trajectory & Future Org Culture Evaluation
- How has the company changed over time from an organizational culture perspective? How does the company expect to change/grow over the next 1-3-5 years.
- Assess the ways this might impact your host organizations. What key investments might need to be considered?
- What new roles and positions might be critical for them in the future? Where can you find these types of people?
Assess the Diversity and Inclusion Initiatives
- What types of standards exist around diversity and inclusion? Does this differ internally vs. externally?
- How does the company’s standards compare with competitors and/or other similar regional companies?
- What areas can be improved? Is there a plan in place to make improvements?
- What tactics would you use to make the environment more inclusive? Consider: events, recruitment strategies, trainings, rewards, etc.
Personal Branding
Personal Branding
Pre-Meeting Assignment
- Read Quicksprout’s suggestions on “How to Connect with Mentors to Build Your Personal Brand” https://www.quicksprout.com/connect-with-mentors/
- Take stock and create a list of your personal strengths and weaknesses. Consider seeking out the perspective of friends, family, and peers. The following questions can guide this process:
- In which areas of work do you excel?
- What motivates you?
- What characteristics have others complimented you on?
- Which projects or roles have others sought out your help on?
- Which projects or roles do you consistently seek out the help of others?
- Which roles or projects seem to drain your energy?
- Which roles or projects are energizing to you?
- What are you known for?
- Take stock of your current social media presence.
- What does a Google search of your name reveal about you to others?
- What social media channels are you using? Who are your audiences? What type of story/ies do you tell about you? What personal qualities and skills do you emphasize?
- Identify 1-2 goals you aim to accomplish through this mentoring engagement.
Meeting One - Conversation Starters
- What do you want to gain or accomplish out of this mentoring engagement?
- What is it that you love the most about your personal life or career?
- What is it that fundamentally drives you in your career or personal endeavors?
- What talents do you have that you are most grateful for? How have they helped you get where you are today?
- How have other professionals inspired you throughout your life? In what ways have they provided you with existential guidance and a mental framework to develop your best self?
- What purpose do you most wish to fulfill in your career or personal life?
- How do you tell your story and showcase your unique value to others?
- Suggestions on next steps for developing a personal brand.
Deliverable (Due at least 48-hours before next meeting):
Develop a Brand Strategy Create a strategy for building your brand by capitalizing on social connections and social media.- Conduct research on your desired industry/field. How is the industry evolving? Who are the leaders and innovators? What does it take to get into the profession from where you are today? What are the skills and qualities of a strong candidate in your desired profession?
- Define your value and identify areas for self-improvement. Revisit and assess your list of strengths and weaknesses and evaluate these in relation to the industry/field. How do they match up? What skills and qualities make you distinct? What areas for improvement or gaining knowledge and skills in order to advance?
- Identify connections and networks you want to target. Who do you want to reach and connect with your personal brand? Are there connections you want to cultivate or networks you want to join?
- Identify steps to aligning your personal brand on social media. Revisit and evaluate your social media presence in light of your new knowledge and understanding. What steps will you take to better craft and showcase your personal brand?
Meeting Two - Conversation Starters
- In addition to reflecting who you are today, your personal brand is a roadmap of where you want to go. Where do you want to be in 5 years and what do you want to be known for?
- How did you break into the industry?
- How do you see the industry evolving?
- How do you stay up-to-date with industry trends?
- How has your personal brand evolved to reflect your growth and/or changes in the industry?
- Suggestions on crafting a personal brand statement that reflects your professional life and includes a roadmap for the future.
Final Deliverable (Due at least 48-hours before next meeting):
HCreate a Video of Your Elevator Pitch! An elevator pitch is a 30- to 60-second story about who you are. Having an elevator pitch prepared makes it easy to succinctly describe what you do and where you’re going (or would like to go) in your career. Keep your elevator pitch brief by focusing on a few key points you want to emphasize. This could include that you’re looking for a new position, have strengths in a particular niche, or recently increased the value of your current department or company. The first step is to prepare your pitch. For this project, follow the recommendations by Forbes and Indeed advice for creating an effective pitch. Once you've prepared and polished your pitch, video record your pitch and share it with your mentor. Tips for recording your elevator pitch:- The most common advice for preparing a pitch is to practice. A pitch should sound natural – not as if it were being recited from memory or read from a script. With enough practice the pitcher should have the confidence to make that happen.
- This article by Wistia offers great advice and do-it-yourself tips for presenting yourself as a professional on camera.
- Make sure your video is accessible to your intended audience/mentor!
Meeting Three - Conversation Starters
- What feedback can you the Mentor offer on the Final Deliverable?
- What questions do you the Mentee have for the Mentor?
- What are the next steps in continuing to develop the knowledge, skills, strategies, etc. you’ve been working on?
Helpful Resources
- View the competencies that are essential for workplace success in your industry using Career One Stop Competency Models https://www.careeronestop.org/CompetencyModel/competency-models/pyramid-home.aspx and reseaching your industry on O*Net https://www.onetonline.org/
- Check out the resources on personal branding available SUNY Potsdam Career Center https://www.potsdam.edu/studentlife/career-services/resources
- Get advice from Quick Sprout: How to Connect with Mentors to Build Your Personal Brand https://www.quicksprout.com/connect-with-mentors/
- 10 LinkedIn Tips for Students and New Grads https://www.linkedin.com/pulse/10-tips-students-new-grads-linkedin-omar-garriott/
- How Do I Create a Good LinkedIn Profile? https://www.linkedin.com/help/linkedin/answer/112133/how-do-i-create-a-good-linkedin-profile-?lang=en%20%20%E2%80%8B%E2%80%8B
PR & Communications
PR & Communications
We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
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Analyze the Role of Public Relations on Enhancing Customer Experience
- Do similar companies at a similar stage and size have a PR function? If so, how is that role designed? How do they use PR to enhance the overall customer experience? If so, how?
- Interview the folks responsible for Public Relations at your host company to get a sense for how they have been doing PR so far. What is the relationship between customer satisfaction and PR at your host company? Are they related at all? Which aspects of the PR activities influence the overall customer experience?
- How satisfied are the customers of the company? Administer customer interviews and/or questionnaires to determine how satisfied the customers are with the product, service, and overall purchasing experience.
- What recommendations do you have for the company on how they can improve their overall PR process in order to further enhance the customer experience? Are there specific campaigns or processes that can be implemented to enhance the overall PR function and customer experience?
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Analyze and Recommend Improvements of Public Relations Strategy through Social Media
- Conduct a comprehensive analysis on what media channels (including social and others) that the company currently uses for Public Relations. To what extent is social media being used for PR purposes as opposed to other channels? How does this compare to their industry peers?
- Collect data from the company’s social media accounts and analyze: Does the company differentiate their marketing initiatives from their PR initiatives on their social media? How does the company balance PR and marketing on social? What reach and impact do these two initiatives typically have? How do they compare to one another?
- How can the company enhance their PR when it comes to their social media channels? What do similar companies do when it comes to PR through social media? What are best practices you could recommend when it comes to PR through social media?
Deep Dive on Public Image & Suggest Performance Improvements
- Establish a way to assess public image through surveys and interviews.
- Analyze the difference of company image between current and potential customers.
- You may also want to include employees and publicly available information to help with your analysis.
- Based on your findings, how urgently does the company need to address their public image?
- How would you recommend making improvements to the PR strategy in order to enhance the overall public perception of the company’s brand?
Crisis Management Process Mapping & Performance Improvements
- How does the company define a crisis? Have they encountered any public crises yet? How was that situation managed? What did they learn from that experience?
- Does the company have a crisis management process? Is this a clear process? Has it been detailed and mapped out including all stakeholders, approvals?
- What key criteria need to be analyzed when administering a damage assessment after a crisis has occurred?
Product Design & Development
Product Design & Development
We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
Design a New Product
- Become familiar with the company’s core competencies and current product offerings. How does the company categorize and organize their products? How do these products compare with competitors?
- Assess the company's product roadmap and goals for new product development. Who are the critical stakeholders (including internal and external)? Brainstorm and ideate product development ideas with the team. Identify the potential market opportunity and clearly define the problem. Propose 2-3 new product ideas given the company’s current product portfolio and desired goals.
- Select one product for further development. Is this a similar customer base to the company’s original product or is this product for a new market entirely? Collect user feedback on the idea and/or any prototypes/drawings.
- Develop official target audience personas for the new product. Explain why these personas are potential customers and why you feel these groups present a reasonable market opportunity. Write user stories to detail why users need the product to solve a problem or accomplish a goal.
- Create a product roadmap including assessment of time, budget, and resources required to get the product to market.
- Create a prototype of your design: the prototype could either be a drawing, digital asset, or physical mock-up.
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Design New Packaging
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- How is the packaging currently designed? What are the basic materials that go into the packaging? How does the packaging impact the manufacturing and distribution process? What does the packaging cost as-is? How does the packaging compare with industry peers?
- How do the current customers feel about the packaging (or unpacking) experience? What did they like about the experience? What do they feel could be improved?
- How does the company’s packaging compare to industry peers? What best practices can be adopted from similar companies to improve the unpackaging experience?
- Suggest 1-2 specific packaging improvements for the company’s product. Analyze the impact these changes would have on required materials, vendor relationships, the manufacturing and distribution process, and overall cost.
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Design Product Extension
- Assess the company’s product portfolio over time.
- What products are ripe for new additions or complete reinventions?
- What product extensions can you think of with your group?
- Select one product for further assessment. Assess the potential cost, benefit, and impact of adding your proposed product extension.
Professional Communication
Professional Communication
Pre-Meeting Assignment
There are many communication skills that can help you to advance your professional and personal goals. Prior to meeting with your mentor:- Read the article by Indeed on 4 Different Ways to Communicate in the Workplace then take an inventory of your strengths and weaknesses.
- Reflect upon the following for each of the 4 dimensions discussed in the article (verbal, non-verbal, visual, written) :
- What are your top interpersonal skills?
- What could you be doing better?
Meeting One - Conversation Starters
- How have your interpersonal skills factored into your success? Can you think of a time or situation where your skills set you apart or allowed you to advance academically or professionally?
- Are there particular resources, tools, or role models that you have used to guide your communication practices and helped you to develop your own communication style?
- What’s one of the most challenging conversations you remember having?
- What have you learned about being an effective communicator in a team or organization?
- Focusing on one of the 4 ways of communication (verbal, non-verbal, visual, written), what do you consider as the top 5 Do’s and Don’ts?
Deliverable (Due at least 48-hours before next meeting):
- Complete the short communication skills self-assessment in Part 1 of the Boosting Your Professional Communication Skills Worksheet.
- What are your top interpersonal skills?
- What could you be doing better?
- Retain a copy of the skills assessment for your records.
- Write (and upload) a professional-quality email/letter to your mentor in which you communicate the following (at minimum):
- Your top interpersonal skills;
- What you could be doing better;
- What skills you would like to focus on at your next meeting;
- Your appreciation for your mentor’s support.
Meeting Two - Conversation Starters
- What feedback can the mentor offer on your communication skills? What do they observe as your areas of strength? Areas to target for improvement?
- What strengths are you wanting to build upon? What challenges are you wanting to overcome?
- Where do you think you can make the most progress?
- What suggestions do you have for asking for feedback from peers and supervisors? How do you integrate feedback into your work performance?
- How do you assess the development of these skills over time to ensure efforts to improve are working?
Final Deliverable (Due at least 48-hours before next meeting):
Revisit the Boosting Your Professional Communication Skills Worksheet and draft a plan for improving one communication skill (Part 2). In a debrief format, upload a thank you letter/email highlighting key take-aways from your mentoring experience and three action steps you are planning to take to enhance your professional communication skills over the next year. Explain how these steps will contribute to your professional development. Be sure to include a copy of the action plan from your Boosting Your Professional Communication Skills Worksheet!Meeting Three - Conversation Starters
- What feedback can you the Mentor offer on the Final Deliverable?
- What questions do you the Mentee have for the Mentor?
- What are the next steps in continuing to develop the knowledge, skills, strategies, etc. you’ve been working on?
Helpful Resources
- College Info Geek: The Beginner’s Guide to Professional Communication https://collegeinfogeek.com/professional-communication-guide/
- Indeed How to Write a Professional Email https://www.indeed.com/career-advice/career-development/how-to-write-a-professional-email?from=careeradvice-US
- MasterClass Experts offer their advice on How To Improve Your Interpersonal Communication Skills https://www.masterclass.com/articles/how-to-improve-your-interpersonal-communication-skills#6-elements-of-interpersonal-communication
- Harvard Business Review offers resources and guidance for Business Communication https://hbr.org/topic/business-communication and Business Writing https://hbr.org/topic/business-writing?ab=articlepage-topic ; if you are unable to access full text articles online, check your college library online databases or talk with a librarian.
Public Speaking
Public Speaking
Pre-Meeting Assignment
Reflect upon and jot down your responses to the following questions:- What situations in your academic and professional life do/will involve public speaking?
- Reflect upon your last few experiences with public speaking. What skills were involved? What went well? What could you improve upon?
- What public speaking role are you currently preparing for, and how are you preparing for this role?
- What skills or techniques would you like to work on with your mentor?
Meeting One - Conversation Starters
- In what ways is public speaking a skill you use in your academic/professional career?
- What do you think are keys to connecting with your audience?
- Who are your favorite speakers to watch/listen to, and why? Are there any highly visible speakers that you follow or have inspired or influenced your own speaking style?
- How did you develop your verbal and non-verbal skills for speaking in front of groups?
- What public speaking role are you currently preparing for, and what suggestions do you have for?
Deliverable (Due at least 48-hours before next meeting):
- Share the draft presentation, speech, outline, or other content you plan to use for your upcoming public speaking role with your mentor.
- In a separate document, provide your mentor more information about the upcoming role by answering the following questions:
- What is your speaking role? For instance, are you delivering a presentation (solo or as a group), delivering a speech, participating in a public discussion or debate?
- What is the context of the speaking role? Is this in-person or virtual? Who is the audience?
- What is your objective? For instance, is there a specific call to action, or point of view you want others to consider?
- Practice delivering the presentation/speech/etc. What areas do you feel confident in? What areas would you like guidance from your mentor?
Meeting Two - Conversation Starters
- Can you practice the delivery with your mentor as the audience?
- What strengths did you demonstrate in your content and delivery? What worked?
- How could you improve upon the next iteration?
- Have you ever had a public speaking engagement that didn’t go as well as you hoped? How did you handle it?
- What practices can you recommend for dealing with nervousness when speaking to groups?
- What strategies do you use to continue honing your skills? Are there any courses, workshops, role models, or other resources that are/have been helpful?
Final Deliverable (Due at least 48-hours before next meeting):
Write a thank you email letter to your mentor that details your thoughts on the following:- What you value/appreciate about and learned from the mentoring experience.
- Your next steps for preparing for the upcoming speaking role.
- Two strategies you plan to adopt to continue developing your public speaking skills.
Meeting Three - Conversation Starters
- What feedback can you the Mentor offer on the Final Deliverable?
- What questions do you the Mentee have for the Mentor?
- What are the next steps in continuing to develop the knowledge, skills, strategies, etc. you’ve been working on?
Helpful Resources
- Toastmaster Public Speaking Tips https://www.toastmasters.org/Resources/Public-Speaking-Tips
- Portent 3 Surprising Ways to Improve Your Public Speaking Skills https://www.portent.com/blog/marketing-strategy/3-surprising-ways-to-instantly-improve-your-public-speaking-skills.htm
- Top Resume What is Your Body Language Saying About You https://www.topresume.com/career-advice/what-is-your-body-language-saying-about-you-during-an-interview
- Indeed Thank you Letter to Mentor https://www.indeed.com/career-advice/career-development/thank-you-letter-to-mentor
Purchasing, Logistics, Supply Chain
Purchasing, Logistics, Supply Chain
We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
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Raw Materials Audit
- What raw materials are being used? Where are they getting the raw materials? How is the relationship with these suppliers? How do current key stakeholders feel about these raw materials and/or suppliers?
- What is the cost of raw materials? How does this compare with other suppliers?
- Explore potential new raw materials providers. Do any of them present potential benefits for the company (improved quality or reduced cost)?
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Manufacturing to Distribution Process Mapping & Improvements
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- How does the company get their products to distributors?
- How is the company currently manufacturing the products?
- What is the process of preparing the final goods for distribution?
- How does the distribution system work? How long does it take to get from destination to destination?
- Can any of this be automated or optimized? This about increasing efficiency and/or reducing costs.
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Distribution System Testing
- How does the company distribute their products?
- How reliable are the distributors?
- How far-reaching are these distributors?
- Are there better potential distributors? What about potential new distributor relationships?
New Distribution Partner Assessments
- Understand the current distribution partner relationships. Map out how products get to end customers and in what quantities.
- Assess potential new markets for the product. What regions seem the most appealing? Why? Select one region and make the case why this is the most ideal region to enter.
- What distribution partners would be able to help you reach your selected region? What other products are they distributing?
- How does entering this new region impact revenues and costs?
Quality Control
Quality Control
We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
Process Mapping & Performance Improvements
- What type of QC control process is the company currently using? Can you map it out end-to-end?
- How effective is the company’s current QC process?
- How could the process be improved? Think technology and process workflows.
Instituting Quality Control with Suppliers or Third-Party Vendors
- Analyze how the company’s suppliers, partners, and vendors administer QC. Does this meet your company’s standards?
- What types of quality check is the company currently doing? How often? What is this process like and how can it be improved?
Quality Control with Customers and End Users
- How does the company ensure quality with their customers?
- How well does the company check-in on customers to ensure quality?
- How can the company improve their quality control process related to the customer experience?
Relocating for Work
Relocating for Work
Pre-Meeting Assignment
Identify 1-2 goals you aim to accomplish through this mentoring engagement.Meeting One - Conversation Starters
- What are the goals you aim to accomplish through this mentoring engagement?
- Where did you grow up? Have you done any traveling? If so, where?
- What hobbies, sports, and other interests do you have or want to pursue? For instance, do you consider yourself a “foodie”? Do you engage in winter sports?
- Other than your career goals, what other goals do you have, and how might these inform your decision on where to relocate? For instance, are you interested in learning a new language and experiencing other cultures?
- Do you have particular medical or other personal needs that influence your choice of residence?
- Are there geographic areas where jobs of interest to you are expected to grow?
- Where are you applying for jobs? What types of jobs? What types of companies? What’s motivating you to apply for these opportunities?
- What are the pros and cons of relocating?
- Where do you want to be in 5-years time?
Deliverable (Due at least 48-hours before next meeting):
Submit a brief including: (1) links to three job listings located in a place you are considering working. (2) Research 2 restaurants that look interesting near those places of work. (3) What’s the cost of a 1-bedroom apartment in that area? What about other aspects of “cost of living” like food, mass transit, fuel, and other utilities? What type of public transportation is available? What else can you learn about the organization and health of the community? What do people do for fun? Does that appeal to you, why or why not?Meeting Two - Conversation Starters
- What did you learn about your places of interest?
- Do your learnings get you more excited or less excited about relocating?
- Do you have any social and family support in the area you wish to relocate?
- What factors are you including in your decision making? Where does pay, lifestyle, connections, work culture, and other factors play in your decision?
- Suggestions on next steps when considering relocation.
Final Deliverable (Due at least 48-hours before next meeting):
In a debrief email format, upload a thank you note highlighting your ranked order of places where you’d want to relocate. Explain why and showcase your new found understanding of that location and why you feel the place would be a good fit for you.Meeting Three - Conversation Starters
- What feedback can you the Mentor offer on the Final Deliverable?
- What questions do you the Mentee have for the Mentor?
- What are the next steps in continuing to develop the knowledge, skills, strategies, etc. you’ve been working on?
Helpful Resources
Job Search:- Access resources for SUNY Potsdam students at the Career Services office https://www.potsdam.edu/studentlife/career-services
- Do research on job postings through professional associations related to your field https://www.careeronestop.org/Toolkit/Training/find-professional-associations.aspx
- Make connections (requires an account) and browse/search postings Linkedin https://www.linkedin.com/
- See LinkedIn’s tips for making job searching more productive https://www.indeed.com/career-advice/finding-a-job/how-to-find-the-best-jobs-for-you
- Visit state (e.g. New York State https://www.cs.ny.gov/) and Federal https://www.usajobs.gov/government employment websites
Research on locations:
- US Census Bureau, Housing Topics https://www.census.gov/topics/housing/guidance/topics.html
- City-Data.com provides detailed, informative profiles for every city in the United States that includes data on a range of topics from crime and schools to weather patterns and entertainment. https://www.city-data.com/
- Highspeedinternet.com is an easy to use, interactive tool for finding the location that is right for you. You choose the qualities that matter to you across a spectrum of options — political leanings, crime rates, walkability, affordability, religious affiliations, weather and more — and it shows you a list of cities that suit them. https://www.highspeedinternet.com/best-cities-to-live-work-remotely
- Google Maps is the Swiss Army knife of mapping applications. Learn what Google Maps can do for you in your research on places to relocate. https://www.pcmag.com/how-to/google-maps-tips-tricks
- MyMove.com offers tips and resources for finding a home for rent https://www.mymove.com/buying-selling/guides/best-home-rental-sites/
- Consider searching for websites that provide information on locations where you can explore and grow your interests! For example:
- Looking for trails and parks to explore? Check out AllTrails.com! https://www.alltrails.com/?referrer=trailscom
- Interested in feeding your inner foodie? Find the top cities for foodies in US News & World Report Best Foodie Cities in the US! https://travel.usnews.com/rankings/best-foodie-destinations-in-the-usa/
- Indeed’s advice for writing a Thank you Letter to Mentor https://www.indeed.com/career-advice/career-development/thank-you-letter-to-mentor
Reporting, Financial Planning & Analysis
Reporting, Financial Planning & Analysis
We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
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Develop Financial Statements
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- What is the company’s business model? What are the products? What makes them unique compared to competitors in their industry?
- Assess where financial data comes from at the company? What drives cost and revenues? How are these categorized?
- Build a set of comprehensive financial statements including a cash flow statement, income statement, and balance sheet. Ensure it’s consistent for the business since origin.
- What key insights and metrics can be derived from the financial statements? What types of process improvements and recommendations can you provide to the company’s management?
- How can the company continue to manage the financial statements on the go-forward? Provide the company with a step-by-step process when it comes to building and maintaining the key financial statements in for the future.
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Develop Predictive Financial Model
- What is the company’s business model? What are the products? What makes them unique compared to competitors in their industry?
- Develop a flexible financial model from scratch dependent on a set of assumptions that they can be manipulated to understand the dynamics of the business.
- How do the different cost and revenue components tie to each other? How will this change as the business scales?
- How should the team set goals for the next few years?
- Use the projections from your financial model to develop a Discounted Cash Flow model. Help the company determine its appropriate WACC and use that WACC and the future cash flows to determine a company valuation. Use industry benchmarks to determine if the valuation is reasonable.
- How will the company's growth plan affect the financial model you built in the last section?
- Interview upper management and the sales team to get an idea of scale over the next 6, 12, and 24 months. Update your financial model according to their scaling forecasts and goals. Develop these goals into a usable budget.
Financial Records Audit
- If the company uses cash accounting determine if they should be moved to accrual.
- If they use accrual accounting, determine if the following accounts are recorded correctly: 1) Deferred Revenue 2) Prepaid Expenses 3) Accrued Expenses 4) Fixed Assets & Depreciation
Research & Development
Research & Development
We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
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Market Research
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- How much information does the company have on the market? What about their target audience and customers? Use this information to get up-to-speed on the business.
- What does the competitive environment look like? How would you benchmark your company against competitors? What are your competitors’ current market advantages, weaknesses? Create a competitor research reports including products, pricing, market share, and marketing tactics.
- Create a broader industry and market environment research report, which includes: market size and trends, market demographics (e.g. age, gender, income), regulatory landscape, marketing channels and strategies, and sociographics (e.g. beliefs and attitudes, interests, lifestyle factors)
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Customer Research
- Who your current customers? How well does this align with the company’s defined target audience? Who are the potential customers? What, when, where and how do they buy your products?
- What strategies does the company currently use to attract new customers? To what extent are these strategies effective? What other strategies could the company use to attract more potential customers? Why do you think your new strategies would be effective?
- Create a customer research report including customer demographics, social and lifestyle trends, needs and expectations, attitude towards you and your competitors.
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Product Development & Updates
- What existing products does the company offer? How satisfied are current customers with the current product offerings?
- What improvements could be made to existing products? How would you suggest updating current products to meet existing and potential customers’ needs?
- What new products does the company have on the horizon? Do you expect that these products will meet customers’ demands? What are the product guidelines and regulatory specifications that need to be followed while developing the new product?
- Can you project how well products will fair in the market? Does this align with management expectations? Why or why not?
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Business Innovation Assessment
- How has your company improved over time?
- What are key ways for the company to improve overall performance?
- How might you be able to reduce expenses and/or increase revenues?
- How will expanding affect current operations? Do you have a reliable operations (think HR, implementation, and operations)?
- How would you compare your performance with competitors?
- What KPIs is the company tracking? How does the growth plan address these KPIs?
Resume Review
Resume Review
Pre-Meeting Assignment
- Upload your current resume
- Identify 1-2 goals you aim to accomplish through this mentoring engagement.
Meeting One - Conversation Starters
- What are the goals you aim to accomplish through this mentoring engagement?
- How has your resume changed over the past 2 weeks, 2 months, and 2 years?
- What is your favorite thing to talk about when someone reviews your resume?
- Do you think your personality is shown via your resume?
- Do you think you have enough diverse work experience showcased?
- How is leadership exhibited on your resume?
- What types of measurable results do you showcase on your resume?
- On a scale of 1 to 5, how confident are you with your resume?
Deliverable (Due at least 48-hours before next meeting):
Upload revised version of the resume based on discussion. Consider Indeed's advice for documenting your employment history and listing your education, continuing education.Meeting Two - Conversation Starters
- What (if anything) did you change about your resume? Why did you make this change?
- What section do you think needs the most work?
- What professional development opportunities might help you better populate your resume?
- Is your resume aligned with your LinkedIn profile?
- How do companies use / review resumes when applying for jobs?
- Suggestions on best time spent on resume improvements…
- On a scale of 1 to 5, how confident are you with your resume now?
Final Deliverable (Due at least 48-hours before next meeting):
Upload a final version of your resume.Meeting Three - Conversation Starters
- What feedback can you the Mentor offer on the Final Deliverable?
- What questions do you the Mentee have for the Mentor?
- What are the next steps in continuing to develop the knowledge, skills, strategies, etc. you’ve been working on?
Helpful Resources
- Download/Copy this Personal Data Worksheet to organize your information before integrating it into your resume https://docs.google.com/document/d/150S4A1bKDSOgnM2hXWvgABU9hPhgSRrAY-SRwE3Fv4Y/edit?usp=sharing
- CareerOneStop Skills Matcher https://www.careeronestop.org/Toolkit/Skills/skills-matcher.aspx and
- CareerOneStop Values Assessment & Matcher https://www.careeronestop.org/ExploreCareers/Assessments/work-values.aspx
- The National Association of Colleges & Employers (NACE) offers a quick Career Skills Assessment https://www.ubalt.edu/campus-life/career-center/career-services-online/career-cycle/documents/Careercompetencies.pdf
- National Association of Colleges & Employers: Are YOU Career Ready from an employer's perspective? Read THIS! https://www.naceweb.org/career-readiness/competencies/are-college-graduates-career-ready/
- Review Peterson's recommendations for listing awards and accomplishments https://www.petersons.com/blog/career-planning-resume-writing-honors-awards-and-accomplishments/
- Search Indeed's Library of Resumes and Cover Letters https://www.indeed.com/career-advice/resumes-cover-letters
- Get expert advice and excellent resources for writing effective resumes and cover letters at CareerOneStop https://www.careeronestop.org/JobSearch/Resumes/cover-letters.aspx
Sales & Business Development
Sales & Business Development
For your reference, we've included some sample project ideas below. We encourage educators to mix-and-match components from various departments so that the projects are cross functional in nature. In all cases, we customize the projects based on company goals and course teaching objectives.
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Industry Sales Benchmarking Assessment
- Familiarize yourself with the company product and business model.
- Create a comprehensive list of key competitors and industry stakeholders that sell similar products and/or services. Compare your host company with competitors in the following areas: pricing, features, services, regionality, customer demographics, etc.
- Who are the biggest competitors and how do they stack up against the company's performance? What do the biggest competitors in the space tell you about the industry?
- Do any companies present interesting opportunities for partnerships?
- What additional channels can the company tap in order to scale more effectively?
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Sales Process Assessment
- How has the company’s business model change over time? What has changed about the product, service, and team?
- What is the current status of the sales process within the company. Do you think this is more or less effective than previously? How does the team feel about the sales process and overall performance?
- Where does the company hope to be in 1-3-5 years from a sales perspective? How will the sales process, team, and structure need to change in order to address these changes?
- How satisfied are the current customers with the product or service?
- Craft a survey and administer customer interviews to help identify where the company can improve. Pay close attention to how the company may be able to provide additional value to existing customers.
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Prioritizing Sales Initiatives
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- What is the company’s sales strategy? How many different lines of business exist? Are they separated by different products and services or divisions?
- What lines if business are providing the most revenue for the company currently? How was this book of business built originally? How does the company expect for this to grow over time?
- What new sales opportunities are on the table? Is the company prioritizing this sales initiative? What do you think the potential is for this new line of business?
- Are there alternative ways to sell that the company hasn't considered? Would they be more effective? What data do you have to support your reasoning?
- How would you prioritize the sales team’s time and resources with regards to the sales plan?
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Inside vs. Outside Sales Strategy Assessment
- What’s the difference between an inside and outside sales strategy? What has the company tried to-date? How effective was that process? What types of results did it yield? What resources were required? Can you measure the ROI and growth rate?
- How could you adapt the sales process to include either more inside OR outside sales tactics?
- How would you go about implementing this sales strategy? Do you think it would produce better results?
- What goals would you set for the new team over the next 3-6 months and/or 1-3 years? How would you measure success?
Software Design & Development
Software Design & Development
We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
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Software Design
- Who are the key stakeholders and what are the business requirements? Map this out as user stories or flow charts.
- Design a wire frame that showcases the flow from screen to screen.
- What are the technical requirements? How long would this take to build? What key types of engineers would be required to build out the whole product?
- How would this software be integrated into the company’s current product or operations? How would you train stakeholders on how to use the software?
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Software Development
- What are the specifications for the software? Who are the key stakeholders and what are the business requirements? Map this out as user stories or flow charts.
- Design a wire frame that showcases the flow from screen to screen.
- Begin developing the software. Establish ways to ensure the quality and accuracy of what you’re building. Ensure this matches the company core team’s process.
- Test the software out with stakeholders in order to ensure it runs as expected. Make tweaks that are required.
- Deploy new software including annotations to the code. Provide third-party training modules for the new software if needed.
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User Experience Review
- What software does the company currently use? How do their systems currently interact with one another? How well does it function?
- How well-designed is the user experience? What types of challenges are you encountering when trying to navigate through the software?
- Administer a user experience test with current and prospective customers. What key themes emerge?
- What recommendations would you suggest when it comes to improving the overall user experience?
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Software Testing and Maintenance
- What software does the company currently use? What are the key languages? How are the systems organized?
- How would you go about testing the company’s current technology? Is the company currently testing the software? If so, how well documented is that procedure? If not, how can you begin assembling a process plan for software testing?
- Are there any recommendations related to improving the software?
Talent Management
Talent Management
We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
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Company Talent Skills Mapping
- Get up-to-speed on the business model and organizational chart.
- How does the company manage talent? What’s the on-boarding process? How well is the company able to retain talent?
- How satisfied are employees with the current organizational structure?
- What crucial skills are required for each department/function? How do these departments link with other departments? Do they lend/share skills in between parts of the organization? Can this be done more efficiently or effectively?
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Organizational Vision, Values, and Goals Temperature Check
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- Get up-to-speed on the current business model and organizational structure.
- Does the company seem to have a clear organizational vision, mission, and goals? How does this differ when speaking to folks in different departments that are at different levels within the organization?
- How does the organization come up with the vision, values, and goals? How does management share this vision with the rest of the organization? Is this an effective process?
- Is there a way to measure progress when it comes to adoption of organizational vision, mission, and values?
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Talent Management Troubleshooting
- Get up-to-speed on the current business model and organizational structure.
- Interview key stakeholders and learn more about strengths and weaknesses of the current organizational set-up. Be sure to assess whether the organization has addressed any of these challenges previously.
- Synthesize data and distill challenges to 2-3 concrete challenge statements that need to be addressed by management. Why do you feel these are the most important based on your research?
- How can the organization address these challenges? Are there specific tools or tactics that might be able to help?
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Talent Optimization
- Get up-to-speed on the current business model and organizational structure. Where is the company most productive? Where is the company struggling?
- What are the main challenges that exist for struggling parts of the business? How far are they from meeting expectations?
- What is the final level of output that is needed?
- Map the output gaps.
- Map the inputs and processes that will be needed to achieve the desired outcomes.
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Recruiting Process Assessment
- How does the company recruit talent?
- What process does the company use to funnel talent into the business?
- What tools are most/least effective? How much does the company pay for those tools? Can you measure the ROI?
- What tools could the company be using more efficiently? Are there other tools or best practices that you’d recommend the company adopts? How would this impact the current process? How much would it cost and how would you measure the impact?
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Training & Development Program Creation
- Get up-to-speed on the current business model and organizational structure and identify a key function that has room for improvement in terms of process and/or technology.
- Get up-to-speed on the company’s current training and development tools and tactics.
- How does the department need to be trained? Can you repurpose some of the existing tools or structure for the training or will you need new materials?
- How will you measure success of your training?
The Job Search
The Job Search
Pre-Meeting Assignment
Visualize your dream job: What would be the perfect role for you? Imagine you are in that role. It’s 3 pm on a Thursday. What are you doing? Why would you like it so much? Take stock of your assets:- basic career assets, such as jobs you've held and courses you've taken, computer or technical skills you’ve developed, and relevant service, hobbies, awards, etc.
- unique-to-you assets, like your strongest skills and values, accomplishments, and special knowledge you’ve gained through your life experience.
Meeting One - Conversation Starters
- What are your goals for the job search?
- How did you find your current or most recent position? How did it align with your interests, skills, and abilities?
- What advice can you offer on finding jobs in the local community or industry?
- A major part of the job search is defining what you are looking for. What are your goals for the job search? What would be a good fit?
Deliverable (Due at least 48-hours before next meeting):
- Browse O*Net Career Clusters https://www.onetonline.org/find/career
- What keywords, job or career titles, or roles are useful for describing the type of work roles or career you are looking for?
- What type of position best aligns with your interests and assets?
- Keep in mind it’s okay to apply for a job even if you don’t meet all the requirements. Consider opportunities for growth! Suggested reading: Forbes Should You Apply For a Job If You Don’t Meet All the Requirements? https://www.forbes.com/sites/forbescoachescouncil/2016/03/31/should-you-apply-to-that-job-if-you-dont-meet-all-the-requirements/?sh=7b6ae9d318c2
- Locate 2-3 job postings that align with your interests and assets.
Meeting Two - Conversation Starters
- How did you go about searching for these positions?
- How do your skills and abilities match up with the careers or job roles of interest to you?
- What are some suggestions for keeping track of job applications?
- How can the job search process help to refine your assets (social media profiles, portfolio, resume, cover letter)?
- What are your suggestions for next steps in the job search process?
Final Deliverable (Due at least 48-hours before next meeting):
Develop a Job Search Action Plan to share with your mentor. Make a weekly or daily schedule of job search activities that involve exploring career options, searching for positions, and networking to support your job search. This plan will help you keep on track during your search. Suggestion: use an online schedule maker to organize your plan.Meeting Three - Conversation Starters
- What feedback can you the Mentor offer on the Final Deliverable?
- What questions do you the Mentee have for the Mentor?
- What are the next steps in continuing to develop the knowledge, skills, strategies, etc. you’ve been working on?
Helpful Resources
- Forbes Should You Apply For a Job If You Don’t Meet All the Requirements? https://www.forbes.com/sites/forbescoachescouncil/2016/03/31/should-you-apply-to-that-job-if-you-dont-meet-all-the-requirements/?sh=7b6ae9d318c2
- Jobvite 2021 Recruiter Nation Report (PDF) https://www.jobvite.com/wp-content/uploads/2021/09/Jobvite-RecruiterNation-Report-WEB-2.pdf
- Do research on job postings through professional associations related to your field
- Browse and search postings on Indeed and see their tips for making job searching more productive
- Browse O*Net Career Clusters https://www.onetonline.org/find/career
- Indeed 13 Steps to Finding a New Job https://www.indeed.com/career-advice/finding-a-job/how-to-find-a-new-job
- Indeed offers advice for using job search tools at https://blog.linkedin.com/2019/february/discover-quick-helpful-insights-on-your-job-search Check out the resources available SUNY Potsdam Career Center https://www.potsdam.edu/studentlife/career-services/resources
The Post-Covid Workplace
The Post-Covid Workplace
Pre-Meeting Assignment
Browse industry-related sources (publications, associations/organizations, companies, blogs, etc.) for coverage on the impact of COVID-19. What themes emerge from this informal review? What challenges, issues, problems are workplaces and workers grappling with as the result of the pandemic and associated forces? How are companies and people adapting to and changing their environment? How has the pandemic created opportunity for change and growth? What are some examples of this? What 1-2 goals do you have for this mentor engagement?Meeting One - Conversation Starters
- What do you see as the top concerns or issues facing your industry as the result of the pandemic and related forces? How have priorities shifted?
- How has the pandemic changed the way your organization operates? How have policies and expectations evolved to enable the organization to respond, recover, and thrive?
- What new skills, technologies and tools have you learned to use as the result of COVID-19 and our adaptations to it? What challenges have you had to overcome adapting to these demands?
- What are thought and industry leaders saying about strategies for moving forward?
Deliverable (Due at least 48-hours before next meeting):
Learn about mind-mapping as a technique for organizing what you are learning about the way work/workplaces have changed as a result of the pandemic. Use your creative and analytical skills to begin diagramming key concepts and relationships for understanding. Suggestion: Lucidchart offers a selection of free templates for creating mind maps that are downloadable.Meeting Two - Conversation Starters
- In what ways do you see the workplace and your work differently than before the pandemic?
- What are some key ways your work life has changed as the result of shifting norms?
- Have your own priorities shifted through the course of the pandemic, and if so, how?
- What is your experience working from home/outside the organization? What strategies do you use to stay connected to your colleagues?
- What mindsets and skills do you think are helpful in navigating the post-COVID work environment? Are there certain leadership mindsets and skills you see as essential given the changes we are seeing?
- In what ways has creativity and agility helped you develop positive solutions for you or your organization as you navigate from the traditional workplace to the new (and evolving) “normal”?
Final Deliverable (Due at least 48-hours before next meeting):
Showcase what you have learned by adding levels, relationships, and details to your mind-map! Once finalized, save and upload in a sharable format to get feedback from your mentor.Meeting Three - Conversation Starters
- What feedback can you the Mentor offer on the Final Deliverable?
- What questions do you the Mentee have for the Mentor?
- What are the next steps in continuing to develop the knowledge, skills, strategies, etc. you’ve been working on?
Helpful Resources
Mind-mapping and additional graphic design tools (free options):- MindMapping: What is a Mind Map? https://www.mindmapping.com/mind-map
- Forbes Changes to Expect in the Post-COVID Workplace https://www.forbes.com/sites/ashiraprossack1/2021/04/12/4-changes-to-expect-in-the-post-covid-workplace/?sh=240220015542
- Fortune 500 Executives Tell Us What Their Post-COVID Workplaces Will Look Like https://www.greatplacetowork.com/resources/blog/new-survey-fortune-500-ceos-reveal-what-the-future-office-will-look-like-post-covid
- ESRI The Post-COVID Office Takes Shape https://www.esri.com/about/newsroom/publications/wherenext/office-planning-during-and-after-covid/
- McKinsey & Company The Future of Work After COVID-19 https://www.mckinsey.com/featured-insights/future-of-work/the-future-of-work-after-covid-19
