The goal, develop a goto market strategy targeting creatives, associations, and groups exploring or using custom software to connect brand, community and membership, to an offering.
Deliverables will include:
1. Keyword Research
2. Content development
3. Create and execute PPC, social media, and email marketing campaigns.
Project Topics
Corporate Social Responsibility
Operations
Org Culture, D&I
Sales & Business Development
Software Design & Development
Company Information
| Company | The Innovia Group |
| HQ | N/A |
| Revenue | Unlisted |
| Employees | Unlisted |
| Stage | Pre-Revenue Startup |
| Hiring Potential | N/A |
| Website |
Company Overview
N/A
Experiential Learning Program Details
| School | Long Island University C.W. Post (LIU Post) |
| Engagement Format | Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges. |
| Course | |
| Level | N/A |
| Students Enrolled | N/A |
| Meeting Day & Time | N/A |
| Student Time Commitment | 8-15 Hours Per Week |
| Company Time Commitment | 1 Hour |
| Duration | 12 Weeks |
Program Timeline
| Touchpoints & Assignments | Due Date | Type |
|---|
Key Project Milestones
-
February 21, 2020 - Marketing Plan
Refine the company’s marketing plan to align to its target audiences Creatives building community driven businesses and representatives of associations and groups.
Suggested Deliverable:
– power point or document summarizing the marketing approach.- finalized customer personas.
-
March 17, 2020 - Creative campaign
Identify keywords, messaging and create content that is aligned to messaging that will be used in PPC, social media, and email.
Suggested Deliverable:
Deliverables include:
- blog articles
- instagram posts
- facebook posts
- drip email campaigns
- web traffic reporting to measure campaign results
Project Resources
There are no resources currently available
Industry Mentors
Academic Mentors
Assigned Students
There are currently no students assigned.