Scale a high school football podcasting service

What is PostGame Recap’s business model? For instance:

• • What are the organization’s goals?
  • How does it work to achieve its goals? Processes?
  • How are they organized to achieve goals?
    • How would you describe the organization, key positions and associate roles?
    • What are the key resources used to achieve its goals?
    • Who are their customers and what are their needs/wants?  What products/services do they offer?
  • How does PostGame Recap create, deliver, and capture value in the current marketplace?

PostGame Recap wants to grow the number of high schools that use their podcasting services.

• What strategies has PostGame Recap used in the past that were successful?
• Conduct survey (broad) and focus group (small and targeted) of high school football coaches and athletic directors, to learn best practices and effective strategies for engaging this target audience with the least amount of friction.
  • What channels of communication are preferred?
  • What messages/content/subject lines are attractive and prompt them to open or want to learn more?
  • How is time an important factor, for instance time of day or season?
  • Hindrances to signing up for a service like this?
  • What other preferences?

Given PostGame Recap’s niche and localized market:

• Who is PostGame Recap’s ideal listener? Ideal Sponsor?
• What kind of products or services would integrate well in their podcasts?
• What kind of products/services do their listeners want to hear/learn about?
• What does research in industry publications, social media, other communications suggest about who PostGame Recap should target?
• What are some ways  PostGame Recap could personalize and promote the products/services advertised?

PostGame Recap wants to grow the number of student broadcasters for their podcast services. Brainstorm and research to find out:

• What strategies has PostGame Recap used in the past that were successful?
• Where are these student found, and what are the networks and channels for reaching them?
• For instance, in the university/college setting:
  • Sports media programs
  • Sport management programs
  • Communications programs

• What networks could be built or leveraged to create a pipeline of future students for filling broadcaster/regional manager roles?
• Can you create a listing of those networks and associated contacts based upon your research?

Make recommendations for growing PostGame Recap’s company in the three target areas:

• • Schools (high school football teams)
  • Sponsors – local, community-based sponsors
  • Students – (both university student broadcasters and social media interns)