GTM Strategy for Social Impact SaaS Solution

• What are the mission, values, and prioritized issues of the organization?
• What is the scope and size of the organization?
• What does the organization do? How would you describe their programs and activities?
• Who are the direct beneficiaries of their efforts and services? What needs does Quantibly meet?
• What are their key initiatives, current and planned?
• How is organizational success measured?

• Who are Quantibly’s current customers? How do they learn about Quantibly? How does Quantibly’s services match their needs/solve their problems?
• Who are their potential customers in India? How can Quantibly’s services match their needs/solve their problems?
• Are there other organizations offering similar services to NGO’s in the region? If yes, how is Quantibly differentiated from these organizations?
• What are Quantibly’s past marketing strategies? What worked? What did not? How would you assess progress over time?
• What is the customer’s perceptions of Quantibly and the services they provide?
• What other marketing strategies could be used to benefit the company?
• Can you project how well Quantibly will perform in this market? Does this align with their expectations? Why or why not?

• What are the financial projections in terms of feasibility of Quantibly entering the market space in India?
  • Develop a flexible financial model dependent upon a set of assumptions that can be manipulated to understand the dynamics of the organization.
  • How might this model change as the organization expands?
  • What should the goals be for the next few years?
• While technical feasibility is already established (the product is scalable) how should Quantibly customize messaging when targeting customers in India?
  • How can/should they translate and present data analysis in a way that creates meaning for others without advanced training in methods of social research?
  • What can you tell Quantibly about the jargon and other important aspects of communication (language, symbols) that can facilitate the translation of quantitative information into impactful stories so NGO’s can understand and represent their work to others?

What is your recommended strategy for going to market in India? What are your suggestions for:

• Expanding data collection to include additional relevant social determinants of health, science, etc.
• Educating the local market on the value of this framework to internal and external accountability and implementing best practices
• Effectively demonstrating to social enterprises Quantibly’s value proposition for NGO’s:
  • quantitative and qualitative impacts
  • organizational growth/reach
  • accountability
  • management of and reporting to stakeholders