Live Case – Project

Improving customer understanding, engagement, sales conversions and loyalty

A Collaboration Between

Project Synopsis

GOOD NEWS – Our company has a very innovative product, nothing else like it on the market.
BAD NEWS – Nothing else like it, so consumer education is required to overcome skepticism

We have been marketing the product for about 5 years now and have made some progress, but we are still challenged to find the right messaging and media platforms for specific target audiences to optimize marketing efficiency.

Project Topics

Company	VKTRY Gear
HQ	N/A
Revenue	N/A
Employees	N/A
Stage	N/A
Hiring Potential	N/A
Website

Company Overview

N/A

Experiential Learning Program Details

School	Montclair State University
Engagement Format	Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Course	MBA Business Consulting (Spring 2022)
Level	All Graduate
Students Enrolled	16-20 (4 groups of 4-5 students)
Meeting Day & Time	TBD
Student Time Commitment	4-7 Hours Per Week
Company Time Commitment	1 Hour
Duration	13.29 Weeks

Program Timeline

Touchpoints & Assignments	Due Date	Type
Reminder of Confidentiality Reminder of Confidentiality REMINDER OF CONFIDENTIALITY During this program, you\'ll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.	January 18th, 2022	Event na
Kick Off Evaluation Due Kick Off Evaluation Due KICKOFF EVALUATION DUE Form link: https://forms.gle/J7VtkDkJvfD3VFxH8	January 18th, 2022	Event na
Kick Off Webinar Kick Off Webinar We’ll find a time on this day to web conference our Industry Partner into our class to kickoff the project. Meeting link: Meeting link to come	January 25th, 2022	Event na
Deliverable(s) #1 Due Deliverable(s) #1 Due	February 28th, 2022	Submission Required submission-required
Temperature Check Survey Due Temperature Check Survey Due TEMPERATURE CHECK SURVEY DUE Form link: https://forms.gle/iVhLaqDGsd5vKSYr6	March 16th, 2022	Evaluation evaluation
Deliverable(s) #2 Due Deliverable(s) #2 Due	March 21st, 2022	Submission Required submission-required
Deliverable(s) #3 Due Deliverable(s) #3 Due	April 11th, 2022	Submission Required submission-required
Deliverable(s) #4 Due Deliverable(s) #4 Due	May 2nd, 2022	Submission Required submission-required
Final Presentations Webinar Final Presentations Webinar We’ll find a time on this day to do a webinar and have the students present their final deliverables to the Industry Partner. Meeting link: Meeting link to come	May 2nd, 2022	Event na
Project Self Evaluation Due Project Self Evaluation Due Complete End of Project SELF Evaluation Form link: https://forms.gle/J82TbRFVfewtncsx8	May 12th, 2022	Evaluation evaluation
Project Peer Evaluation Due Project Peer Evaluation Due Complete End of Project PEER Evaluation Form link: https://forms.gle/HDx6waAkNd12LBMp7	May 12th, 2022	Evaluation evaluation