Capstone – Project
Develop a new branding, marketing and sponsorship strategy
A Collaboration Between
Objective(s)
-Sponsorship Document & Process
-Create event specific sponsorship brochures
-If possible (Brainstorm and find potential sponsors)
-Create new branding assets, specifically WiE
-Move existing & new assets to Hootsuite
-SBC Website edit
-Add team
-Maybe add testimonials/ success stories
Milestones
End of month 1
-SBC Website (add team)
-Create new branding assets, specifically WiE
-Create event specific sponsorship brochures
End of month 2
-If possible (Brainstorm and find potential sponsors)
-Move existing & new assets to Hootsuite
End of Month 3
-SBC Website edit (success stories)
Project Topics
Customer Service
Growth Strategy
Marketing
PR & Communications
Product Design & Development
Research & Development
Sales & Business Development
Company Information
| Company | My Guide Berlin |
| HQ | N/A |
| Revenue | Unlisted |
| Employees | 1-5 |
| Stage | Established Startup |
| Hiring Potential | Follow-on Projects, Formal Internship |
| Website |
Company Overview
N/A
Experiential Learning Program Details
| School | Indian Academy Group of Institutions |
| Engagement Format | - |
| Course | Indian Academy – Summer 2021 Internship |
| Level |
|
| Students Enrolled | 7 participating students per company (assigned multiple projects) |
| Meeting Day & Time | TBD |
| Student Time Commitment | 4-7 Hours Per Week |
| Company Time Commitment | 2 Hours |
| Duration | 14.57 Weeks |
Program Timeline
| Touchpoints & Assignments | Due Date | Type | |
|---|---|---|---|
|
REMINDER OF CONFIDENTIALITY
REMINDER OF CONFIDENTIALITY
During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
|
July 17th, 2021 | Event na | |
|
Kickoff Evaluation Due
Kickoff Evaluation Due
Survey link: https://forms.gle/ZVUDUMQBKS4nhVTR9
|
July 18th, 2021 | Evaluation evaluation | |
|
OFFICIAL PROJECT LAUNCH
OFFICIAL PROJECT LAUNCH |
July 19th, 2021 | Event na | |
|
INTERNSHIP KICK OFF CALL
INTERNSHIP KICK OFF CALL
An hour induction on The Startup Club and an overview of the Summer Internship Programme.
|
July 19th, 2021 | Event na | |
|
Temperature Check #1 Due
Temperature Check #1 Due
Survey link: https://forms.gle/fZyUW44NtnZqYxdN6
|
August 16th, 2021 | Evaluation evaluation | |
|
Upload Milestone 1 Deliverable
Upload Milestone 1 Deliverable
TBC
|
August 27th, 2021 | Submission Required submission-required | |
|
Temperature Check #2 Due
Temperature Check #2 Due
Survey link: https://forms.gle/fZyUW44NtnZqYxdN6
|
September 20th, 2021 | Evaluation evaluation | |
|
Temperature Check #3 Due
Temperature Check #3 Due
Survey link: https://forms.gle/fZyUW44NtnZqYxdN6
|
October 18th, 2021 | Evaluation evaluation | |
|
OFFICIAL PROJECT END
OFFICIAL PROJECT END |
November 26th, 2021 | Event na | |
|
SUBMIT FINAL DELIVERABLE
SUBMIT FINAL DELIVERABLE
|
November 26th, 2021 | Submission Required submission-required | |
|
FINAL PRESENTATIONS / INTERNSHIP WRAP-UP
FINAL PRESENTATIONS / INTERNSHIP WRAP-UP
TBC
|
November 26th, 2021 | Event na | |
|
Final Peer Evaluation Due
Final Peer Evaluation Due
Survey link: https://forms.gle/Kopt5kvdWo8mjhC9A
|
November 28th, 2021 | Evaluation evaluation | |
|
Final Self Evaluation Due
Final Self Evaluation Due
Survey link: https://forms.gle/u4b1ARicTanfEAvt5
|
November 28th, 2021 | Evaluation evaluation |
Key Project Milestones
-
July 29, 2021 - Support with new branding assets (firstly for our Women in EdTech quarterly event series)
TBC
Suggested Deliverable:
TBC
-
August 27, 2021 - Sponsorship Document & Process
TBC
Suggested Deliverable:
TBC
-
September 30, 2021 - Have moved all social media marketing to Hootsuite
TBC
Suggested Deliverable:
TBC
-
October 29, 2021 - Finalised Startup Berlin Club team´s website pages
TBC
Suggested Deliverable:
TBC
Project Resources
There are no resources currently available
Industry Mentors
Academic Mentors
Assigned Students
There are currently no students assigned.