Capstone – Project
Global Expansion Planning for a US-based Boutique Digital Agency
A Collaboration Between
WestWay Technology is a boutique digital agency that partners with brands to create websites, mobile apps, and other digital solutions. Clients range from Fortune 500 companies to start-up businesses looking to promote their brand and improve key metrics. Headquartered New York, WestWay is interested in moving from domestic to global staffing model and understanding the value-proposition of opening an office in India, South America, or Europe. WestWay is looking to gain a clear understanding of the implications of such as move in terms of engineering, operations, and management and hear students’ recommendations for expansion based upon their analysis.
Project Topics
Growth Strategy
International Affairs
Talent Management
Company Information
| Company | WestWay Technology |
| HQ | N/A |
| Revenue | Unlisted |
| Employees | Unlisted |
| Stage | Pre-Revenue Startup |
| Hiring Potential | N/A |
| Website | https://westwaytechnology.com/%20 |
Company Overview
We partner with brands to create websites and mobile apps that vastly improve key metrics and display your brand with pride.
Experiential Learning Program Details
| School | Dr. D Y Patil B School (DPU) |
| Engagement Format | - |
| Course | DPU Student Consulting Experience |
| Level |
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| Students Enrolled | 127 |
| Meeting Day & Time | TBD |
| Student Time Commitment | 8-15 Hours Per Week |
| Company Time Commitment | 2 Hours |
| Duration | 7.14 Weeks |
Program Timeline
| Touchpoints & Assignments | Due Date | Type | |
|---|---|---|---|
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PRE-KICKOFF Q&A @ 8:00 AM ET
PRE-KICKOFF Q&A @ 8:00 AM ET |
July 23rd, 2021 | Event na | |
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REMINDER OF CONFIDENTIALITY
REMINDER OF CONFIDENTIALITY
During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
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July 23rd, 2021 | Event na | |
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Teams Finalized & Shared with Industry Partner
Teams Finalized & Shared with Industry Partner |
July 25th, 2021 | Event na | |
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UPLOAD YOUR RESUME
UPLOAD YOUR RESUME
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July 26th, 2021 | Submission Required submission-required | |
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KICKOFF EVALUATION DUE
KICKOFF EVALUATION DUE
Survey link: https://forms.gle/za5XPXjP7HQcauYr8
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July 26th, 2021 | Evaluation evaluation | |
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Professional Development Session with Greg Zlevor, Westwood International
Professional Development Session with Greg Zlevor, Westwood International |
July 27th, 2021 | Event na | |
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OFFICIAL PROJECT KICKOFF @ 8:00 AM ET
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET
Industry Partner to Share Calendar Invite with Web Conference Details
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July 27th, 2021 | Event na | |
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UPLOAD MILESOTNE #1 DELIVERABLE
UPLOAD MILESOTNE #1 DELIVERABLE
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August 3rd, 2021 | Submission Required submission-required | |
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TEMP CHECK #1 DUE
TEMP CHECK #1 DUE
Survey link: https://forms.gle/qehdB9gNSetDBLERA
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August 10th, 2021 | Evaluation evaluation | |
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UPLOAD MILESOTNE #2 DELIVERABLE
UPLOAD MILESOTNE #2 DELIVERABLE
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August 18th, 2021 | Submission Required submission-required | |
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TEMP CHECK #2 DUE
TEMP CHECK #2 DUE
Survey link: https://forms.gle/qehdB9gNSetDBLERA
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August 31st, 2021 | Evaluation evaluation | |
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UPLOAD MILESOTNE #3 DELIVERABLE
UPLOAD MILESOTNE #3 DELIVERABLE
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September 1st, 2021 | Submission Required submission-required | |
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Final Presentations
Final Presentations
Link provided by Industry Partner
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September 14th, 2021 | Event na | |
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OFFICIAL PROJECT END
OFFICIAL PROJECT END |
September 15th, 2021 | Event na | |
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UPLOAD FINAL PRESENTATION
UPLOAD FINAL PRESENTATION
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September 15th, 2021 | Submission Required submission-required | |
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UPLOAD FINAL REPORT
UPLOAD FINAL REPORT
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September 15th, 2021 | Submission Required submission-required | |
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PEER EVALUATION DUE
PEER EVALUATION DUE
Survey link: https://forms.gle/ENFdrEDMqt8oYNfN9
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September 17th, 2021 | Evaluation evaluation | |
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SELF EVALUATION DUE
SELF EVALUATION DUE
Survey link: https://forms.gle/Lu4riHeLYKUEdnGEA
|
September 17th, 2021 | Evaluation evaluation |
Key Project Milestones
-
August 3, 2021 - Deep Dive into WestWay
- What is the company’s target demographic, product, and business model?
- What is the customer’s problem and how the company’s product or service is solving that problem?
- What is the company’s annual revenue?
- Who are their key competitors?
- How does WestWay distinguish itself from others operating in the same market space?
- What are the company’s plans for growth over the next several years?
- Why does the company want to move to a global staffing model?
- How does this initiative fit into the business’s financial model and strategic plan?
Suggested Deliverable:
Internal Report
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August 18, 2021 - Obtain Market Data for Specified Occupations
- What are the various types of positions WestWay is looking to staff with a global staffing model?
- What are the appropriate labor markets for these types of positions?
- Where would WestWay logically recruit from?
- What technologies and other infrastructures are needed to support staff and operations?
- Who are the key competitors? To what extent are they capturing the talent needs? How do they attract talent?
- What does a survey of the market suggest about:
- salaries that are being paid for like positions?
- other compensation trends, such as merit-based and ancillary pay, and other compensation practices?
- What strategies can you use to validate the market areas, market competitors, and job matches (benchmarks)?
Suggested Deliverable:
Labor Market Analysis Report
- What are the various types of positions WestWay is looking to staff with a global staffing model?
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September 1, 2021 - Identify & Evaluate Global Staffing Models
- What regions/countries/cities around the world seem ripe for expansion. Why? What metrics can you use to justify this?
- How would you measure the availability of the current and projected qualified workforce?
- What competitors does the company have in the country and/or region? How do they attract talent? To what extent are they capturing the talent needs?
- What geopolitical factors and cultural or governmental norms create potential risks? Opportunities?
- What metrics would you use to assess the availability and adequacy of technology and other infrastructures needed for operations?
- What are the financial projections in terms of feasibility of establishing operations and staffing in these places?
- Develop a flexible model dependent upon a set of assumptions that can be manipulated to understand the dynamics of the organization.
- How might this model change as the organization expands?
- What should the goals be for the next few years?
Suggested Deliverable:
Comparison Analysis Report & Presentation
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September 15, 2021 - Make Recommendations for Global Staffing Strategy
- Following your analysis, which region(s) seems the most strategic for expanding WestWay’s staffing model? From a cost, technology, and operations standpoint, why is this the best strategy?
- How would you suggest entering?
- What resources and/or changes to the business model would be required? What sources can be used to support these changes? For instance:
- What guidance should the business turn to in order to keep up on changes in workforce laws and regulations?
- What are your recommendations for changes to salary, staffing structure, etc.?
- What would make WestWay among the best places to work for in order to attract and retain qualified talent in a competitive labor market?
Suggested Deliverable:
Labor Market Analysis & Recommendations
Project Resources
There are no resources currently available
Industry Mentors
Academic Mentors
Assigned Students
