Live Case – Project
Social Media Direct Contact Combination Strategy for Growing SuperDraft
A Collaboration Between
I represent SuperDraft, the seizures entertainment endorsed fantasy gaming app. We need a combination of social media and direct contacts to land salespeople and gamers on a Subscription ranging form $20.00 to 4100.0 per month available in all 50 states.
We need help in branding as channel partners the following:
- Owners of bowling alleys
- owners of commercial buildings
- owners of apartment complexes
- alumni associations
- fraternities
- sororities
- bars
- restaurants
- private coaches
- hotels
- bingo halls
- Grocers
- convenience store owners
- travel agencies that do junkets
- cell phone companies
- tailgating companies
- caterers
- social media influencers
We need the students to create a sales plan and have social media accounts
Success is defined that each student obtained within six months 150 players had any level of sub subscription
Project Topics
Growth Strategy
Marketing
Company Information
| Company | SuperDraft |
| HQ | Salem, NH 03079, US |
| Revenue | N/A |
| Employees | Unlisted |
| Stage | Pre-Revenue Startup |
| Hiring Potential | N/A |
| Website | http://superdraft.io |
Company Overview
SuperDraft was born out of a challenge to deliver winning experiences to every sports fan. By focusing on the reasons we are fans - the camaraderie, the competition, the victory -- we get you closer to the game, advancing daily fantasy sports as you know it. With your winning potential at the forefront, explore your wildest lineups with fewer restrictions. We bring the challenge, the risk, and the reward to give you an experience like no other.
Experiential Learning Program Details
| School | Florida Institute of Technology (Florida Tech) |
| Engagement Format | Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives. |
| Course | Foundations in Creativity, Innovation, and Entrepreneurship II |
| Level | N/A |
| Students Enrolled | 25-30 |
| Meeting Day & Time | T - Th 11:00 - 12:15 (Face to Face - traditional class) |
| Student Time Commitment | 4-7 Hours Per Week |
| Company Time Commitment | 1 Hour |
| Duration | 4.43 Weeks |
Program Timeline
Key Project Milestones
Project Resources
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Industry Mentors
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Academic Mentors
Assigned Students
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