Capstone – Project

Marketing Strategy for New Online Course

A Collaboration Between

Project Synopsis

Brief market research of competing online course and how they are positioning themselves in the market.
Develop marketing strategy for teacherCODE’s online course; consisting of social media campaign and advertising, paid digital marketing, other relevant media that should be utilized to help get the word out about teacherCODE.
Recommendations for execution of marketing strategy and predicted outcomes based on research.

HOST VENUE ADDRESS

Where will the students be going? Please add the specific address including Address, City, State and Zip Code.

REQUIRED PREREQUISITES

Any required pre-reqs? What should the students know in order to be successful in this engagement?

LEARNING OBJECTIVES

If successful, what will the students learn?

Project Topics

Company	teacherCODE LLC
HQ	New York
Revenue	Unlisted
Employees	1-5
Stage	Established Startup
Hiring Potential	Follow-on Projects, Formal Internship
Website	https://www.teachercode.org

Company Overview

teacherCODE is a Computer Science professional development program for teachers with no previous computer science background. teacherCODE’s mission is to bring computer science to every classroom in America. We focus on three main areas: Computer Science Content, Computer Science Pedagogy and Computer Science Teaching Certification Guidance.

Experiential Learning Program Details

School	Long Island University C.W. Post (LIU Post)
Engagement Format	Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
Course
Level	N/A
Students Enrolled	N/A
Meeting Day & Time	N/A
Student Time Commitment	8-15 Hours Per Week
Company Time Commitment	2 Hours
Duration	13.14 Weeks