Capstone – Project
Analyzing the M&A Landscape for High Growth, B2B AI Chat Bot Company
A Collaboration Between
We are a pre-series B company starting to get inbound interest from potential acquirers. We are looking to map out the landscape including the obvious players like Salesforce to some more strategic alliances.
Project Topics
Data Management
Growth Strategy
Mergers & Acquisitions
Reporting, Financial Planning & Analysis
Company Information
| Company | Snaps |
| HQ | New York |
| Revenue | Unlisted |
| Employees | 25-50 |
| Stage | High-Growth Startup |
| Hiring Potential | Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time |
| Website | https://snaps.io/ |
Company Overview
Snaps' Conversational AI solutions enable Fortune 500 brands enhance their customer journey with always on, AI-powered solutions that drive more sales, reduce customer service costs and improve customer experience.
Snaps NLP training engine: snaps.io/nlp
Blog: snaps.io/blog
Case Studies: snaps.io/case-studies
Snaps provides AI-powered solutions at scale for Nike, Under Armour, Foot Locker, Michael Kors, Live Nation, Ascena Retail, Simon Properties, and dozens more.
With the Snaps platform, brands improve sales conversion rates, reduce service volume by up to 60%, exceed 87% message open rates on promotional messages, all while achieving 90% customer satisfaction ratings. One of the few companies listed in Facebook Messenger's Platform Partner Directory, Snaps is comprised of an award-winning team that provides technical, strategic, creative and customer acquisition solutions.
Snaps investors include Signal Peak Ventures, Michael Kassan (Chairman & CEO, MediaLink), Jeff Ragovin (founder of Buddy Media), Jeremy Zimmer (CEO, UTA) & Brian O'Kelley (CEO, AppNexus).
Experiential Learning Program Details
| School | University of Notre Dame Mendoza College of Business |
| Engagement Format | Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges. |
| Course | |
| Level | N/A |
| Students Enrolled | N/A |
| Meeting Day & Time | N/A |
| Student Time Commitment | 1-3 Hours Per Week |
| Company Time Commitment | 3-5 Hours |
| Duration | 0.29 Weeks |
Program Timeline
| Touchpoints & Assignments | Due Date | Type |
|---|
Key Project Milestones
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October 2, 2019 - Understanding the Product & Business Model
- What does Snaps do?
- What is the Snaps product?
- Who are the Snaps customers? (Analyze a specific use-case)
Suggested Deliverable:
Prepare an in-class presentation on your understanding of the Snaps business model
-
October 9, 2019 - Analyze Key Players in Industry (with Focus on Potential Acquirers)
- Who are the key players in the enterprise software industry?
- What kinds of products and services are being offered by competitors and complimentary players?
- How are they priced? What features are most important?
- How large is this market? How are you calculating these values?
Suggested Deliverable:
Prepare an in-class presentation on the market size and key competitors?
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October 23, 2019 - Suggest Next Steps for M&A Strategy
- Based on your research, what do you feel are the best next steps for Snaps acquisition plan?
- Are there specific players out there that might be worth exploring further?
- Does it make sense to continue building the business or does it seem more optimistic to sell the business in the short term?
Suggested Deliverable:
Prepare a presentation for the Snaps team on the go-forward strategy for acquisition
Project Resources
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