Market Opportunity and Go-to-Market strategy for adding payments to Kenect platform.

Kenect is a text message platform for business. The high level goal is to assess the market opportunity and develop the go to market strategy for adding payment collection functionality to the Kenect platform.

Questions to be answered:
How can Kenect customers benefit from payment collection functionality?
Which verticals would benefit the most from the functionality and how (value proposition)?
What is the revenue and growth opportunity in each vertical?
What are the appropriate go to market strategies (pricing, packaging, positioning) for each vertical? What are the pros and cons (rates, development work required, reputation, necessary functionality) of the potential companies that Kenect could partner/integrate with to add this functionality?
Do Kenect’s top competitors offer this functionality? How well has it been received from their customers?

Host Venue Address

• Where will the students be going? Please add the specific address including Address, City, State and Zip Code.

REQUIRED PREREQUISITES

• Any required pre-reqs? What should the students know in order to be successful in this engagement?

LEARNING OBJECTIVES

• If successful, what will the students learn?