Live Case – Project
Developing a Plan to Win based on Competitive Intelligence in Surgical Market
A Collaboration Between
Goals of this project: 1. To fully analyze the SWOT for the competitive and substitute offerings, including go-to-market strategy, positioning, sales implementation/footprint and pricing; and 2. to develop "How to Win" strategy for the Galatea product portfolio, including marketing and sales implementation.
Additional, separate project ideas include: 1. Customer Profile, Segmentation and Targeting Plan; 2. Sales Training Approach and Improvements
HOST VENUE ADDRESS
- Where will the students be going? Please add the specific address including Address, City, State and Zip Code.
REQUIRED PREREQUISITES
- Any required pre-reqs? What should the students know in order to be successful in this engagement?
LEARNING OBJECTIVES
- If successful, what will the students learn?
Project Topics
Company Information
| Company | Galatea Surgical (Wholly Owned Subsidiary of TEPHA, Inc. focused on plastic and reconstructive surgery) |
| HQ | Massachusetts |
| Revenue | Unlisted |
| Employees | 50-100 |
| Stage | High-Growth Startup |
| Hiring Potential | Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time |
| Website | http://www.galateasurgical.com |
Company Overview
Galatea Surgical, Inc. is passionate about bringing plastic and reconstructive surgery patients' Strength and Beauty to life through reinforcement of weak and compromised tissue with an innovative solution for soft tissue support. As a wholly owned subsidiary of Tepha, Inc., the Galatea team has created a portfolio of optimized soft tissue support devices utilizing a non-human, non-animal, non-synthetic, biologically derived fully absorbable material: poly-4-hydroxybutyrate (P4HB™). P4HB™ degrades gradually and predictably by hydrolysis into components that are natural to the human body, resulting in a minimal inflammatory response with less acidic byproducts or remodeling challenges, as compared to other soft tissue support devices.
Experiential Learning Program Details
| School | Juniata College |
| Engagement Format | Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives. |
| Course | |
| Level | N/A |
| Students Enrolled | N/A |
| Meeting Day & Time | N/A |
| Student Time Commitment | 8-15 Hours Per Week |
| Company Time Commitment | 2 Hours |
| Duration | 10.57 Weeks |
Program Timeline
| Touchpoints & Assignments | Due Date | Type |
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Key Project Milestones
Project Resources
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Industry Mentors
Academic Mentors
Assigned Students
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