Marketing & Branding Improvements for LiveLike

Project 1: Analysis of Product and Existing Branding and Marketing Strategy

• What’s included in LiveLike’s product portfolio? How has it performed to date?
• Develop an understanding of the LiveLike business model, the industry, it’s competition, and clients (B2BC).
• What is the LiveLike Brand Identity and branding roadmap for the VR product?
• What marketing channels does LiveLike use to generate brand awareness and  interest from prospective clients and end users? (e.g., Social Media, Traditional Media, Webinars, Speciality Shows/Conferences, etc.)
• How would you evaluate and rate performance for each of the marketing activities and channels?
• What suggestions do you have to improve current performance in marketing?

Project 2: Analysis of Product and Existing Marketing Channels

• What’s included in LiveLike’s product portfolio? How has it performed to date?
• Develop an understanding of the LiveLike business model, the industry, it’s competition, and clients (B2B2C).
• What is the LiveLike Brand Identity and branding roadmap for the new mobile product?
• What marketing channels cans LiveLike leverage to  generate brand awareness and interest from prospective clients and end users? (e.g., Social Media, Traditional Media, Webinars, Speciality Shows/Conferences, etc.)
• How would you evaluate and measure performance on each marketing category?
• What suggestions do you have to launch and market the new mobile product?

Project 1: Social Content Strategy Recommendations

• What has LiveLike’s social media strategy been to date?
• Is the content they distribute for marketing purposes effective at converting new users? How is it being measured?
• What type of content might they be able to publish to better capture client and end user interest?
• Propose 3 different campaigns that would work well given LiveLike’s branding and product roadmap

Project 2: New Product Development Research 

• What products are on the horizon for LiveLike in the mobile realm?
• How is this supposed to be different than the existing product suite?
• Who are the key stakeholders? Think about customers and end users. What are the pervasive demographics? Can you profile them?
• What if any existing marketing and branding techniques can be repurposed for the new product?

Project 1: Select Marketing Campaign for Development

• Choose one marketing campaign to further explore and map out requirements and goals
• Are there any similar campaigns you can reference?
• Can you build out any of the content as a sample?

Project 2: Marketing Planning for New Product

• How would you similarly (or differently) market LiveLike’s new product to customers and end users?
• What marketing channels might be the most effective to reach customers and/or end users? Does LiveLike need separate strategies for different audiences and products?
• What should the content strategy be for the new product?
• What resources are required?
• How would you measure effectiveness?
• Are there any similar campaigns you can reference?
• Can you build out any of the content as a sample?

Prepare a presentation and paper that provides an overview of the process that was used and the results that were ultimately generated.