Capstone – Project
Help a Fast-Growing Food Service App Replicate Success in Other Regions and Prepare for a Series-A Fundraising Round
A Collaboration Between
Project Topics
Growth Strategy
Company Information
Company | HUNGRY |
HQ | Virginia |
Revenue | Unlisted |
Employees | 50-100 |
Stage | High-Growth Startup |
Hiring Potential | Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time |
Website | https://www.tryhungry.com |
Company Overview
Experiential Learning Program Details
School | University Of Maryland |
Engagement Format | Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges. |
Course | |
Level | N/A |
Students Enrolled | N/A |
Meeting Day & Time | N/A |
Student Time Commitment | 4-7 Hours Per Week |
Company Time Commitment | 2 Hours |
Duration | 15.43 Weeks |
Program Timeline
Touchpoints & Assignments | Due Date | Type |
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Key Project Milestones
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February 15, 2017 - Part 1: Competitive Analysis Focussing on Growth Companies
- Who are HUNGRY’s biggest competitors?
- Perform a SWOT analysis for HUNGRY
- What similar businesses have scaled nationally or internationally?
- What can we learn from these experiences?
Suggested Deliverable:
Using the guiding questions above create a Competitive Analysis presentation to help HUNGRY understand their strategic positioning.
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March 1, 2017 - Part 2: Business Model Fine-Tuning
After analyzing HUNGRY’s business plan & model, use the questions below to help guide your deliverable.
- Why does this business model work in the D.C. area?
- What critical characteristics exist that have allowed them to success so far?
- Who is the target client for HUNGRY?
- What resources are required to launch and scale the business?
- How have similar businesses scaled nationally/internationally?
Suggested Deliverable:
The HUNGRY team is looking for suggestions from the team to help improve their business model and ensure it is scalable as they grow into new markets.
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March 31, 2017 - Part 3: Regional Canvassing & Target City Selection
- Develop a way to assess opportunities in new cities (i.e. ScoreCard Approach)
- Canvass 8-10 cities as great potential for growth
- Select 2 cities for further exploration
- Develop a detailed overview of opportunities for the 2 identified cities
Suggested Deliverable:
The HUNGRY team is looking for a multi-faceted expansion analysis that covers a diverse set of criteria to evaluate against for expansion planning purposes. The team is looking for a justified list of potential cities to expand to next and a detailed analysis of the top two prioritized cities based on the teams analysis and evaluation of various data points.
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April 15, 2017 - Part 4: Launch Strategy & Marketing Campaign
- Select one major city from above and design a launch strategy; be sure to consider: timing, investment, human capital, other required resources etc…
- Design creative ways to market within the city
BONUS: Determine a diverse channel mix and potential partners for HUNGRY to target initially as they launch in the selected city.
Suggested Deliverable:
HUNGRY is looking for a Launch Strategy for the identified city in an unspecified format that can be determined by the team and creative methods HUNGRY can use to market in the specified city.
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May 15, 2017 - Part 5: Formal Overview of Engagement Results
- HUNGRY is looking for a comprehensive overview of the work that was done
- Keep in mind, HUNGRY is fundraising soon and needs help packaging this growth strategy for Investors
Suggested Deliverable:
Using all the information from Parts 1-4 create a comprehensive Growth Strategy that HUNGRY can use to pitch to investors and use for planning purposes as they evaluate the next city they want to expand to.
Project Resources
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Industry Mentors
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Academic Mentors
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Assigned Students
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