Capstone – Project
Go-To-Market Strategy for First Peer-to-peer Digital Car Rental Platform in Jamaica
A Collaboration Between
Rent Yuh Ride™ is the first peer-to-peer digital car rental platform in Jamaica with future expansion
across the Caribbean. Rent Yuh Ride will directly connect thousands of travelers to private car owners across the islands to facilitate car renting, in a way that is efficient, affordable and safe. The business plans to launch in early 2020 and needs help understanding the Jamaican peer-to-peer car rental market so that they can come up with an effective go-to-market strategy.
Project Topics
Growth Strategy
Legal, Regulatory, Compliance
Marketing
PR & Communications
Company Information
| Company | Rent Yuh Ride |
| HQ | New Jersey |
| Revenue | Unlisted |
| Employees | 1-5 |
| Stage | Pre-Revenue Startup |
| Hiring Potential | Formal Internship |
| Website | http://www.rentyuhride.com |
Company Overview
Rent Yuh Ride™ is the first peer-to-peer digital car rental platform in Jamaica with future expansion across the Caribbean. Rent Yuh Ride will directly connect thousands of travelers to private car owners across the islands to facilitate car renting, in a way that is efficient, affordable and safe.
Experiential Learning Program Details
| School | University of Notre Dame Mendoza College of Business |
| Engagement Format | Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges. |
| Course | |
| Level | N/A |
| Students Enrolled | N/A |
| Meeting Day & Time | N/A |
| Student Time Commitment | 1-3 Hours Per Week |
| Company Time Commitment | 3-5 Hours |
| Duration | 0.43 Weeks |
Program Timeline
| Touchpoints & Assignments | Due Date | Type |
|---|
Key Project Milestones
Project Resources
There are no resources currently available
Industry Mentors
Academic Mentors
Assigned Students
There are currently no students assigned.