Live Case – Project

Growth Strategy Customer Acquisition

A Collaboration Between

Project Synopsis

  1. Growth/Expansion & Strategy Analysis

  2. Analyzing Customer Acquisition Channels

  3. Improving Brand Awareness

Project Topics

Growth Strategy

Marketing

Product Design & Development

Sales & Business Development

Company Information

CompanyCUBBY INC
HQTexas
RevenueUnlisted
Employees1-5
StageEstablished Startup
Hiring PotentialN/A
Websitehttps://choosecubby.com

Company Overview

On Demand Luggage Storage platform; We partner with local business to monetize their unused secure space to store the travelers bag for short duration and earn additional income. This helps all those who want to go un-bagged and face the world with out worrying about luggages! We started this as weekend project in Dallas Fort worth and now we provide the service in 70+ locations in different 10 cities.

Experiential Learning Program Details

SchoolThe International Accreditation Council for Business Education (IACBE)
Engagement FormatLive Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
CourseCoinsource Spring 2020 IACBE Live Case Competition
Level
  • Advanced Undergraduate
  • All Graduate
Students Enrolled40
Meeting Day & TimeTuesdays @ 12:00 PM ET
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration4.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
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STUDENTS MUST COMPLETE COMPETITION KICKOFF

STUDENTS MUST COMPLETE COMPETITION KICKOFF

March 1st, 2020 Evaluation evaluation
OFFICIAL COMPETITION KICKOFF WEBINAR @ 12:00 PM ET

OFFICIAL COMPETITION KICKOFF WEBINAR @ 12:00 PM ET

:We’re hosting a webinar to explain the competition. This will include a quick presentation about the host company (history, business model, industry overview) and an overview of the Live Case.

March 2nd, 2020 Event na
COMPANY OFFICE HOURS

COMPANY OFFICE HOURS

Coinsource will be hosting virtual office hours for each of the student teams during the week of March 16th. The groups will identify a time to speak with the company’s leadership via Calendly. Each group will have one 30-minute session to ask questions and receive feedback. Link to schedule time: https://calendly.com/coinsource/

March 16th, 2020 Event na
STUDENTS MUST COMPLETE COMPETITION CHECK-IN

STUDENTS MUST COMPLETE COMPETITION CHECK-IN

March 23rd, 2020 Evaluation evaluation
STUDENTS SUBMIT WRITTEN MEMO STUDENTS SUBMIT WRITTEN MEMO
All teams must submit their 3-5 page (+ appendix) written memo in PDF format by 5:00 PM ET on March 27th, 2020.  Late submissions will not be accepted.
March 27th, 2020 Submission Required submission-required
STUDENTS SUBMIT FINAL PRESENTATION STUDENTS SUBMIT FINAL PRESENTATION
All teams must submit their final presentation by 12:00 PM ET on March 31st, 2020.  Late submissions will not be accepted.
March 31st, 2020 Submission Required submission-required
FINAL PRESENTATIONS IN DALLAS

FINAL PRESENTATIONS IN DALLAS

Student teams will be presenting their insights directly to Coinsource\'s leadership team in addition to other local business leaders and academicians.
April 1st, 2020 Event na
RESULTS ARE ANNOUNCED

RESULTS ARE ANNOUNCED

Host company will announce winner at the keynote at the conference. DEBRIEF & WINNING TEAM EXHIBITION: We\'ll be debriefing and learning more from the winning team. DALLAS EXCURSION: After the competition, we\'ll hop on a bus to explore Dallas, Texas!
April 2nd, 2020 Event na
STUDENTS MUST COMPLETE COMPETITION WRAP-UP

STUDENTS MUST COMPLETE COMPETITION WRAP-UP

April 10th, 2020 Evaluation evaluation

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

 

[email protected]

Academic Mentors

Instructor

Phyllis Okrepkie

[email protected]

Instructor

 

[email protected]

Instructor

Chakshu Mittal

[email protected]

Assigned Students

There are currently no students assigned.