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Interested in working with us? You’re invited to complete this case assessment!
We use intriguing and relevant case assessments in order to better understand how you as a job candidate can critically think. We expect this assignment to take no more than 1-4 hours to complete. If you’re interested in professional opportunities at our company, please review the case and complete the assignment that is detailed below…
|Tagline||Good Spirits. Delivered.|
|Growth Stage||High-Growth Startup|
|Description||ReserveBar (www.reservebar.com) is the leading e-commerce platform for luxury spirits and champagne in the U.S. We enable consumers (as well as companies) to order the most esteemed bottles of alcohol in the world with the convenience of shipping across the United States for both self-consumption and gifting. The delivered beverage alcohol segment of the industry is in the earliest stage of growth. Currently, 50% of all alcohol is sold off-premise, and only 1.8% of sales is fulfilled via e-commerce and delivery or shipment. By way of comparison, over 14% of retail sales involve e-commerce and delivery, and off-premise dining and flowers are well over 20%. ReserveBar is close to closing an acquisition that will increase it's size significantly, while adding retail distribution with on-demand fulfillment ability (i.e. under and hour vs. shipment), and a more robust tech stack including an app. This is truly an exciting category poised for explosive growth!|
|Explainer Video||ARVE Error: Mode: lazyload not available (ARVE Pro not active?), switching to normal mode|
The Case Assignment
Develop a Partnerships Strategy
Develop the strategy and approach to establish critical partnerships for RB so that it can “own” the most valuable business driving relationships in the category.
In addition to selling directly to the consumer, there are a number of potential partnerships and corporate approaches that would represent significant volume opportunities, and would also prevent competitors from accessing those sales opportunities.
Some of these include:
- Corporate gifting and incentives
- Provisioning partners (e.g. AirBnB, timeshares, yacht clubs, etc.)
- Gifting businesses and platforms (e.g. Touch of Modern, 1 800-Flowers)
- Real Estate Companies
- Licensing initiatives for custom products (NFL, NBA, MLB, NCAA, Entertainment properties, musicians, etc.)
- Kiosk deployment for digital purchases in logical foot-traffic venues
- Events, conferences, festivals