Capstone – Project Charter

Angela’s House Home Store – A new social enterprise on Long Island

A Collaboration Between

Engagement Synopsis

We recently (October 2019) opened the Angela's House Home Store. It is a retail outlet with new and gently used home goods, furniture, building supplies, etc. It is our hope to partner with students to collaborate and find new and innovative ways to market this social enterprise to get sales as well as donations of these items from people who would otherwise discard them. The proceeds of the store go to the programs offered by Angela's House, a local 501(c)3 non-profit on Long Island, which assists medically fragile children obtain services and supports to have the best quality of life possible. This is an exciting opportunity as it's really a two-in-one project as they will learn about Angela's House and the Angela's House Home Store.

HOST VENUE ADDRESS

  • Students will be on site at the Angela's House Home Store. Address is: 2052 Route 112, Medford, NY 11763.

REQUIRED PREREQUISITES

  • There are no pre-reqs required for this position, however interest/experience in marketing and social media advertising would be helpful.

LEARNING OBJECTIVES

  • Students will learn about the landscape of non-profits on Long Island, NY.
  • Students will know how to design a social media marketing strategy to gain new corporate donors (companies in the construction/building/appliance/real estate industries), including content and audience.
  • Students will know how to design a social media marketing strategy to gain new individual donors (people who have new/gently used items in their home that they would like to donate), including content and audience.
  • Students will know how to design a social media marketing strategy to gain new followers, that will ideally translate to new shoppers.
  • Students will identify other marketing strategies that are beneficial and cost-effective to a fledgling non-profit.

Company Information

CompanyAngela’s House Home store
HQNew York
RevenueUnlisted
Employees5-10
StageSmall Business
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time
Websitehttps://www.angelashousehomestore.org

Company Overview

Angela’s House Home Store is a home improvement, retail outlet that will sell new and gently-used donated merchandise. Items will include building supplies, kitchen cabinets, doors, windows, appliances, flooring, tile, furniture, household items and anything else you can find in a home! The best thing is that proceeds generated by the Home Store will help support the programs of Angela’s House, a 501(c)3 Long Island based non-profit organization that assists families caring for children with special health care needs who are medically fragile, chronically ill or suffering from a life threatening illness. Angela’s House assist families caring for their children at home and for children that can no longer live at home. We have three special homes that have 24 hour nursing care in East Moriches, Smithtown and Stony Brook.

Company Supervising Team

Director of Development

Johanna

[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2020 SPRING – MBA Interterm (IMPACT)
LevelGraduate
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedData Management
Growth Strategy
Marketing
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • January 19, 2020

    Student Teams Finalized. Companies provided with final roster of students that will be visiting your office to work on the interterm project.

  • February 7, 2020

    Companies will send a formal welcome/on-boarding email to students to get them excited and ramped up for the project, which should include any pre-work/pre-reading. We’ll provide you with a template you can use when we notify you of your student roster.

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process