Capstone – Project Charter

Analyzing Sales Channels to Grow Fast Casual Cuban Concept

A Collaboration Between

Engagement Synopsis

Colada Shop is looking to put best practices in place for online ordering, delivery and customer loyalty.  In the rapid growing fast casual food industry, creating additional channels to sell products and creating customer loyalty is critical to the growth and health of a business.  Your recommendations should take into account the demographics of the two markets that the Colada Shop currently resides.  Colada Shop expects that you’ll be able to gather data efficiently and convert that data into valuable insights for their executive team. 


  • 21430 Epicerie Plaza, Sterling VA 20164


  • Project is open to all students. Some restaurant experience is a plus!


  • If successful, what will the students learn?

Company Information

CompanyColada Shop
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

Celebrate Cuban history, flavors, and culture and create commuinty of enjoyment by providing quality products, excellent service, and unparalleled hospitality to patrons.

Company Supervising Team

Managing Partner


[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramMBA Consulting
Course2020 SPRING – MBA Interterm (IMMERSE)
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedGrowth Strategy
Purchasing, Logistics, Supply Chain
Reporting, Financial Planning & Analysis
Sales & Business Development
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • November 11, 2019

    Alice Obermiller, MBA Experiential Learning Program Director, will begin interviewing interested companies and discuss project ideas.

  • December 20, 2019

    Final date for companies to express interest in participating.

  • January 10, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • January 31, 2020

    Student Teams Finalized

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process

  • March 2, 2020 - Learn More About Colada Shop Model

    • What makes Colada Shop Unique?
    • How do the 2 stores differ from one another?
    • What KPIs are they tracking? Why?
    • Who’s their typical customer?

    Suggested Deliverable:

    Prepare for a meeting with Colada Shop’s leadership team

  • March 3, 2020 - Explore Growth Opportunities for Colada Shop

    • What partnerships and new sales channels might exist for Colada Shop?
    • How do they boost sales during down time?
    • What audience should they be targeting more aggressively? Why?
    • How do they reach them?

    Suggested Deliverable:

    Present growth strategies and suggest the top three you’d like to focus on

  • March 5, 2020 - Build Growth Strategy Plan

    • Why did you choose this growth strategy?
    • How is this going to benefit the business?
    • What key stakeholders and other resources are required? 
    • Is this going to be profitable? What are the cost implications?
    • How should Colada Shop proceed with the selected growth strategy?

    Suggested Deliverable:

    Present growth strategy plan and final recommendations