Capstone – Project Charter

Competitor and Market Trend Analysis to Inform Growth Strategy

A Collaboration Between

Engagement Synopsis

Looking forward at emerging technologies, what our competitors are doing and what technologies should we be focusing on moving forward - focus in cutting edge technologies in the fiber optics/ networking arena and competitive landscape analyzing and recommendations for where the industry is heading - best way to grow - organically or inorganically.

HOST VENUE ADDRESS

  • Where will the students be going? Please add the specific address including Address, City, State and Zip Code.
    • 1255 University Ave. Rochester, NY 14607

REQUIRED PREREQUISITES

  • Any required pre-reqs? What should the students know in order to be successful in this engagement?
    • High interest and understanding of  emerging technologies
    • Savvy with your own personal technology devices (being able to view technology services from a user perspective)
    • Ability to turn numbers into tangible action items
    • Related undergrad helpful (engineering, IT) but not necessary

LEARNING OBJECTIVES

  • If successful, what will the students learn?
    • Gain a solid understanding of ISP competitive landscape
    • Understand fiber technologies and applications in a commercial and consumer model
    • How decisions are executed on in a high growth environment
    • Gain experience in executive level decision making and hone communication skills by working across the organization

Company Information

CompanyGreenlight Networks
HQNew York
RevenueUnlisted
Employees50-100
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time
Websitewww.greenlightnetworks.com

Company Overview

Greenlight Networks is the 64th largest fiber optic internet provider in the United States -we build our own fiber connections for our clients, providing an extremely fast and affordable Internet service for a wide range of customers. Greenlight Networks is an ultra-high-speed, broadband service provider, offering residential and small business customers Internet speeds up to a Gigabit per second. Based in Rochester, NY and founded in 2011, the company builds, owns and operates its fiber-optic networks to provide amazingly fast Internet connections to its customers. We’re building one of the fastest networks in the US so that users can experience the future of broadband. Our customers are passionate about getting the fiber-optic, Gigabit Internet service we provide, and we’re looking to grow our team with people who are just as passionate about providing an amazing customer experience and building an amazingly fast network.

Company Supervising Team

Company Admin

Beth

[email protected]

Director - Finance and Business Development

Brian

[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramMBA Consulting
Course2020 SPRING – MBA Interterm (IMMERSE)
LevelGraduate
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedData Management
Growth Strategy
Marketing
Product Design & Development
Reporting, Financial Planning & Analysis
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • November 11, 2019

    Alice Obermiller, MBA Experiential Learning Program Director, will begin interviewing interested companies and discuss project ideas.

  • December 20, 2019

    Final date for companies to express interest in participating.

  • January 10, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • January 31, 2020

    Student Teams Finalized

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process

  • March 2, 2020 - Competitive assessment

    • What are the incumbents doing (telco and cable)
    • What are the possible future technologies (ie: 5G)
    • What are other fiber to the home providers doing

    Suggested Deliverable:

    Present findings of each topic in format that best  highlights findings and recommendations

  • March 3, 2020 - Technology Assessment

    Assessment of technologies that may impact how we deliver our product including adjacent technologies such as wifi


    Suggested Deliverable:

    • Identify two or three technologies that will impact our business and present findings and proposed plan(s) to address the impact
      • ie: does it impact product roadmap, revenue, customer satisfaction – what should be considering in these findings as we build our business plans
  • March 4, 2020 - Analysis of Cord Cutting

    • What is the big picture of “cutting the cord” in the US
    • What is driving consumers decision to cut the cord or not to cut the cord

    Suggested Deliverable:

    • Statistical Analysis of Cord Cutting
    • Delivered assessment on factors affecting consumer choice