Capstone – Project Charter
Conduct research to support marketing and sales efforts.
A Collaboration Between
HOST VENUE ADDRESS
- 25 Broadway, New York, NY 10004
- The students will learn strategies for accelerating the growth of social enterprise in the education space.
- They will be briefed on the challenges of selling into high need schools and districts that have limited funding.
- They will focus on helping these schools afford a program that has proven results of decreasing Chronic Absenteeism and improving family and student engagement.
- The two major areas are:
- 1. Researching potential non-profit partners that align with Kinvolved's goals, and
- 2. Examining different state and federal grants aimed at improving student outcomes and identifying grant awardees.
- Students, if desired, can gain access to sales strategies and practices, the creation marketing campaigns/collateral, and be able to join sales and marketing meetings.
Company Supervising Team
Course Info & Engagement Details
|School||University of Notre Dame Mendoza College of Business|
|Engagement Format||Capstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.|
|Program||College of Business|
|Course||2020 SPRING – MBA Interterm (IMPACT)|
|Students Enrolled||120 Enrolled, 2-5 per group per project|
|Meeting Day & Time||3/2 - 3/5/2019 on-site at host company|
|Student Time Commitment||1-3 Hours Per Week|
|Company Time Commitment||3-5 Hours|
|Duration||4 days (03/02/2020 - 03/05/2020)|
|Departments Involved||Growth Strategy|
Research & Development
Sales & Business Development
There are currently no students assigned.
January 19, 2020
Student Teams Finalized. Companies provided with final roster of students that will be visiting your office to work on the interterm project.
February 7, 2020
Companies will send a formal welcome/on-boarding email to students to get them excited and ramped up for the project, which should include any pre-work/pre-reading. We’ll provide you with a template you can use when we notify you of your student roster.
March 2, 2020
OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week
March 5, 2020
OFFICIAL PROJECT END: Students will present results to company leadership on-site
Key Milestones & Project Process
March 2, 2020 - Sales & Business Development
Students will familiarize with Kinvolved’s products and services and current sale process. They will also learn about competitors and barrier to entry.
Identify any companies present interesting opportunities for partnerships and additional channels can the company tap in order to scale more effectively. Also, answer the question “are there alternative ways to sell that the company hasn’t considered?”
March 3, 2020 - Analyze the way non-profits support student outcomes in high need schools.
They will learn how to identify different non-profits that work in the above mentioned area. They will also get to speak with some of our current non-profit partners in person and conduct informational interviews. They will also learn how to identify the applicable people within different non-profits and how to approach them.
They will propose a strategy for approaching said non-profits. Strategy will include who to target and why that particular organization should be interested in partnering with Kinvolved.
March 4, 2020 - Identify National and State Grants aimed at improving student outcomes.
Students will research different state and federal grants that can be used to decrease Chronic Absenteeism and deepen family and student engagement. They will determine how they are awarded and more importantly, who they are awarded to. A basic understanding of Kinvolved’s products and services will be necessary
Students will present a timetable of when grants are awarded and when they are received. They will identify past grant recipients and predict if past recipients are a key indicator of a future recipient.
March 5, 2020 - Present Findings - Growth Strategy:
Summarize findings from previous 3 milestones and suggest strategy. Additionally, based on product knowledge, identify any new areas for growth or alternate uses for the product.