Capstone – Project Charter

Trends in VC and PE – Market Sizing & Opportunities Assessment

A Collaboration Between

Engagement Synopsis

Nomad Financial needs help analyzing current trends in VC and PE, as it relates to Nomad's business model and the financial services/accounting industries. They’re looking for a geographical market assessment (North America, specifically the Northeast region focused on Boston and NYC), and industry assessment with regard to various verticals. Additionally, Nomad requires help prioritizing upcoming business opportunities. Once you’re able to hone in on a specific opportunity, Nomad’s team is looking for your help developing a sales/marketing strategy with a modest budget.

HOST VENUE ADDRESS

  •  115 W 30th St Suite 900, New York, NY 10001

REQUIRED PREREQUISITES

  • Familiarity with the Venture Capital & Private Equity model
  • Understanding of the financial consulting model and financial services industry
  • Get excited about working with startups and supporting their growth through financial coaching

LEARNING OBJECTIVES

  • Administer a market analysis using different factors like sector and geographic regions
  • Compare our products, pricing, and strategy with our peers
  • Establish a go-to-market strategy for new segment

Company Information

CompanyNomad Financial
HQNew York
RevenueUnlisted
Employees50-100
StageSmall Business
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://www.nomadfinancial.com/

Company Overview

Our mission is to remove the financial friction of starting and running a startup. We provide financial structure and insight that allows our partners to grow their businesses sustainably by lowering risk and identifying greater opportunities.

Company Supervising Team

Company Admin

Dana

[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2019 FALL – MBA Interterm (APPLY)
Level
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (10/15/2019 - 10/17/2019)
Departments Involved
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • August 29, 2019

    Finalize Project Details and Legal Documents – We’ll help build to project and ensure it’s appropriate for a group of MBAs to complete over a one-week period.

  • September 13, 2019

    MBAs Select Projects – Students rank their top three projects and are assigned based on their backgrounds and skillsets.

  • September 30, 2019

    Students are Provided Background Information – Students begin to ramp up for the engagement

  • October 14, 2019

    STUDENTS ON-SITE: KICKOFF MEETING – Students begin to work on the project. Company introduces key personnel and answers questions about the business model and project.

  • October 16, 2019

    STUDENTS ON-SITE: WORKING WITH DAILY CHECK-IN

  • October 16, 2019

    STUDENTS ON-SITE: WORKING WITH DAILY CHECK-IN

  • October 17, 2019

    STUDENTS ON-SITE: FINAL PRESENTATION

Key Milestones & Project Process

  • October 14, 2019 - Analysis of Nomad Financial's Business Model (5 Marketing C's)

    • Who are the Nomad 5Cs: Company, Customers, Competitors, Collaborators, and Climate.
    • Who are nomad’s sectors/lines of business does Nomad currently cover?
    • What regions does Nomad currently operate in?
    • What are the core business drivers for Nomad?
    • How does Nomad generate revenue?
    • What type of businesses does Nomad service? 

    Suggested Deliverable:

    In-class presentation on Nomad’s current business model and target market/client

  • October 15, 2019 - Regional Market Assessment and Recommendations

    • What are the most up-and-coming regions for PE and VC investments?
      • What is the market size? 
      • How quickly is the market expanding or contracting?
      • How many potential clients are there in the financial services/outsourced financial and accounting space?
      • What are the barriers to entry? 
      • Is there a threat of new entrants or substitute products or services?
    • Who are the current key players (Nomad’s competitors)? (be specific about types of businesses, including names, and what portion of those businesses are startups, including names of the startups and how old they are, amount of revenue generated, etc. )
      • Who are the startups in this space (size, location, revenue)
      • What are Nomad’s competitor’s strengths/weaknesses, as compared to the services Nomad offers and Nomad’s opportunity in the market?

    Things to Consider:

    • What regions, based on the above market assessment, would be most ideal for Nomad to enter, given Nomad’s size, business model, and competitive advantages? 
      • Think in terms of low hanging fruit and targeting companies based on Nomad’s growth trajectory and projected revenue in the next 1-3 years. 
      • Prioritize the market potential based on ROI, market size, barriers to entry, competitors in the region, and how much market size Nomad could grab in the shortest amount of time-SWAT analysis of your recommendation

    Suggested Deliverable:

    Assemble a regional analysis of financial/accounting consulting firms/outsourcing firms, including VC and PE trends, to determine market opportunity (in terms of # clients/start ups to target, potential ROI/revenue projections 

  • October 16, 2019 - Marketing and Sales Opportunities based on above recommendations

    • Based on the target region recommendations listed above, what is the best way for Nomad to break into these new markets and grow? Does Nomad focus on one region or sector, or cast a wide net and apply similar marketing practices across all markets? Determine a marketing plan for Nomad to enter these new markets. Prioritize 5. 
        • Provide a detailed marketing plan for each target market, including:
          • Marketing Channels (print, TV, radio, facebook/google ads, influencers, social media channels, blogs, etc, trade shows, entrepreneurial events, sales events, etc) 

    Things to Consider:

    • Include, for each marketing plan, costs, ease of execution, potential partnerships, target companies, and ROI (run a financial analysis to determine the budget and potential ROI)
    • Be sure to look at our current marketing materials, ie: LinkedIn, Facebook, Nomad Financial website, blog, etc. 
    • What are the competitors doing in terms of marketing and sales? How much are they probably spending? What is their ROI? What are they doing well, and what can we take advantage of and do better or differently? At a minimum, what is Nomad not doing that we should, based on the competition and market?

    Suggested Deliverable:

    Deliver final marketing/sales plan based on recommendations previously given that are grounded in data and research. 

  • October 17, 2019 - Growth Strategy Plan

    Should the company focus on growing by sector, region, or both? What’s the best growth strategy for Nomad? What would be the go-to-market plan for these new markets?


    Suggested Deliverable:

    Assemble a final presentation and paper about Nomad’s growth strategy moving forward