Capstone – Project Charter

Developing a Plan to Win based on Competitive Intelligence in Surgical Market

A Collaboration Between

Engagement Synopsis

Goals of this project: 1. To fully analyze the SWOT for the competitive and substitute offerings, including go-to-market strategy, positioning, sales implementation/footprint and pricing; and 2. to develop "How to Win" strategy for the Galatea product portfolio, including marketing and sales implementation. Additional, separate project ideas include: 1. Customer Profile, Segmentation and Targeting Plan; 2. Sales Training Approach and Improvements

HOST VENUE ADDRESS

  • Where will the students be going? Please add the specific address including Address, City, State and Zip Code.

REQUIRED PREREQUISITES

  • Any required pre-reqs? What should the students know in order to be successful in this engagement?

LEARNING OBJECTIVES

  • If successful, what will the students learn?

Company Information

CompanyGalatea Surgical (Wholly Owned Subsidiary of TEPHA, Inc. focused on plastic and reconstructive surgery)
HQMassachusetts
RevenueUnlisted
Employees50-100
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitewww.galateasurgical.com

Company Overview

Galatea Surgical, Inc. is passionate about bringing plastic and reconstructive surgery patients' Strength and Beauty to life through reinforcement of weak and compromised tissue with an innovative solution for soft tissue support. As a wholly owned subsidiary of Tepha, Inc., the Galatea team has created a portfolio of optimized soft tissue support devices utilizing a non-human, non-animal, non-synthetic, biologically derived fully absorbable material: poly-4-hydroxybutyrate (P4HB™). P4HB™ degrades gradually and predictably by hydrolysis into components that are natural to the human body, resulting in a minimal inflammatory response with less acidic byproducts or remodeling challenges, as compared to other soft tissue support devices.

Company Supervising Team

Director of New Product Development and Marketing

Kristin

[email protected]

Course Info & Engagement Details

SchoolJuniata College
Engagement FormatLive Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
ProgramPhysics & Engineering Physics
CourseSTEM INDUSTRIAL LIVE CASE
LevelUndergraduate
Students Enrolled5-10
Meeting Day & TimeTuesday/Thursday 10:00 -11:20 AM ET
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration11 weeks (02/03/2020 - 04/17/2020)
Departments Involved
File Attachments

School Supervisors

Instructor

James

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • January 10, 2020

    FINALIZE BACKGROUND MATERIALS & PROJECT SCOPE

  • January 27, 2020

    FINAL PREP FOR THE SEMESTER (MEETING WITH COURSE FACULTY)

  • February 4, 2020

    OFFICIAL PROJECT KICKOFF MEETING @ 10:00 AM – 11:15 AM

  • February 18, 2020

    FIELD DAY!

  • April 23, 2020

    FINAL PRESENTATIONS – HOST COMPANY AND LARGER JUNIATA COMMUNITY IS INVITED TO ATTEND AND PROVIDE FEEDBACK

Key Milestones & Project Process