Project Topics

Corporate Social Responsibility

Growth Strategy

Marketing

PR & Communications
Company Information
Company | HÍDAS |
HQ | Munich, Germany |
Revenue | Unlisted |
Employees | 5-10 |
Stage | Small Business |
Hiring Potential | Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time |
Website | https://www.hidas.net |
Company Overview
Experiential Learning Program Details
School | Long Island University C.W. Post (LIU Post) |
Engagement Format | Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives. |
Course | |
Level | N/A |
Students Enrolled | N/A |
Meeting Day & Time | N/A |
Student Time Commitment | 4-7 Hours Per Week |
Company Time Commitment | 2 Hours |
Duration | 7 Weeks |
Program Timeline
Key Project Milestones
-
September 26, 2019 - Understanding the Story Behind HIDAS
- Learn more about the Founders
- Learn more about the HIDAS story and journey
- Become familiar with all aspects of Hidas
Suggested Deliverable:
Prepare for an in-class discussion and Q&A session on the brand and products
-
October 17, 2019 - Product & Company Background Assessment
Now that you’ve all had a chance to get acquainted with the HIDAS story, let’s help elevate their marketing storytelling advantage, to better share it with others via professional conferences, e-commerce and social media platforms.
Teams 1 & 2: Work in tandem (focusing on team strengths) to take the current HIDAS Brand Intro Presentation PDF to the next level.
Analyze and Identify:
- Market Segmentation
- Target Customer
- Size of Market
- Competition
- Brand Persona
Suggested Deliverable:
Team 1 – Build a Brand BookTeam 2 – Create a 1 to 3 minute video – Brand Storytelling (based on Intro pdf plus other components) for use on e-commerce website, presentation to buyers, organizations, and for use by Michel in professional settings. To including music and video content – to share the HIDAS story.
-
November 7, 2019 - Development Phase
Team 1: Online Marketing Strategy Development – Driving More Sales Online, Analyze and Identify:
- Brand Ambassadors
- Bloggers / Influencers
- Local Artisans that represent the brand image
- Pertinent Instagram posts that can be added to Instagram
Team 2: Branding &Marketing Strategy Development – Developing a More Concrete Brand, Analyze and identify:
- Organizations/Charities to Partner with
- PR Opportunities
- Marketing Tools to get the target customer
- Advisory Board /Think Tank of Artisans, Dancers, Musicians, Fashion notables
- Interactive Event Opportunities
Suggested Deliverable:
Prepare a presentation for the HIDAS Management Team to showcase the strategies and tactics you’ve come up with base on your research
Project Resources
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