Capstone – Project Charter

Establish Pricing Strategy for Digital Naturalization App

A Collaboration Between

Engagement Synopsis

The Immigration Advocate Network is in need of a pricing strategy for its hallmark online naturalization product Citizenshipworks. With Citizenshipworks, you can self-screen for eligibility, complete all your naturalization paperwork, and connect to virtual or in-person legal assistance. To accomplish this, students will engage in market research to get up-to-speed on similar products available in the market, the pricing scheme they use, and the process they use to accomplish their goals. After establishing a comprehensive pricing strategy, Citizenshipworks is looking for help establishing revenue projections based on attainable sales numbers.  Students who enroll in this course will:
  • Perform a competitive analysis, price a digital product, and develop revenue projections.
  • Learn about immigrant services, naturalization products, legal technology, and related fields.
  • Be able to work alongside digital strategists, immigration attorneys, product managers, and developers.
Prerequisites: This opportunity would be best suited for students with: 
  • Experience in business development, finance, or strategy consulting.
  • Experience in market analysis, revenue modeling, and pricing helpful.
  • Experience with digital products, marketing, and/or legal services strongly encouraged.
PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property. Logistics: This “Interterm” Immersion will be based in New York, NY. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under “Travel Reimbursement Details” at the front of this document. 

Company Information

CompanyImmigration Advocates Network
HQNew York
RevenueUnlisted
Employees5-10
StageMedium Business
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitewww.immigrationadvocates.org/

Company Overview

he Immigration Advocates Network (IAN), a program of Pro Bono Net, is dedicated to expanding access to immigration legal resources and information through collaboration and technology. IAN was created in 2007 by leading immigrants' rights organizations, to increase access to justice for low-income immigrants and strengthen the capacity of organizations serving them. We create our own tools, build platforms for others, and work with partners to harness the power of technology and collective action to better support immigrants and their advocates.

Company Supervising Team

Director

Rodrigo

[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2019 SPRING – MBA Interterm (IMPACT)
LevelGraduate
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2019 - 03/05/2019)
Departments InvolvedCorporate Social Responsibility
Marketing
Reporting, Financial Planning & Analysis
Software Design & Development
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • October 30, 2019

    Collaboration request published. Companies may express interest in participating.

  • January 2, 2020

    School faculty will begin interviewing interested companies and discuss project ideas.

  • February 2, 2020

    Final date for companies to express interest in participating.

  • February 17, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • March 5, 2020

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Key Milestones & Project Process