Capstone – Project Charter

Financial Review and Marketing Analysis

A Collaboration Between

Engagement Synopsis

Examine our financial flow of church members, individuals, other churches, organizations and foundations. Suggest new streams and ways to strengthen existing relationships. Examine our neighborhood presence and suggest ways to market our mission, identity, values and goals.

Host Venue Address

1412 S. Carroll St. South Bend IN 46617

REQUIRED PREREQUISITES

Reading about the history of the church. Knowledge of trends in non-profit donations and best practices. Familiarity with issues of homelessness in South Bend specifically and nationally.

LEARNING OBJECTIVES

  • Understand the Fundraising for Faith Based Organizations and Non-Profits
  • Analyze trends and how that indicates health of an organization
  • Ability to recommend a comprehensive plan and improvement in process flows
  • Use of marketing and PR to develop a better relationship with the local community

RECOMMENDED PRE-READING

Company Information

CompanyBroadway Christian Parish UMC
HQIndiana
RevenueUnlisted
Employees1-5
StageSmall Business
Hiring PotentialFollow-on Projects, Formal Internship
Websitehttps://www.broadwaychristianparish.org

Company Overview

Called by God to minister to the Southeast Neighborhood of South Bend, Indiana. Believing in the sacred and equal worth of all people, we celebrate God’s grace with acts of hospitality, love, acceptance, respect, service and advocacy. These acts are rooted in our faith in Christ, empowered by the Holy Spirit and strengthened by our worship, which is centered on the Word and weekly celebration of the Eucharist. We provide a Sunday community dinner, and Hospitality Center Monday-Thursdays 8-11am. We serve breakfast, provide showers and laundry, phone and mail services, food and clothing pantry. We host social work interns, nursing students, housing case managers, community advocates, health insurance navigators, and various well-being groups.

Company Supervising Team

Company Admin

Carl

[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2020 SPRING – MBA Interterm (IMPACT)
LevelGraduate
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedMarketing
Reporting, Financial Planning & Analysis
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • January 19, 2020

    Student Teams Finalized. Companies provided with final roster of students that will be visiting your office to work on the interterm project.

  • February 7, 2020

    Companies will send a formal welcome/on-boarding email to students to get them excited and ramped up for the project, which should include any pre-work/pre-reading. We’ll provide you with a template you can use when we notify you of your student roster.

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process

  • March 2, 2020 - Financial Analysis

    Look at database of givers. Look at past reports. Examine current giving and past givers.


    Suggested Deliverable:

    • Who are the one time donors?
    • Who are regular donors?
    • What organizations are involved?
  • March 2, 2020 - Marketing Evaluation

    Interviews with staff, guests, volunteers.


    Suggested Deliverable:

    • analysis of impact of Programs
    • Community connections
    • Look for Changed lives
    • Highlight Relationships with the community
  • March 3, 2020 - Finanial Motivation

    Phone interviews, create plan for follow up through different media.


    Suggested Deliverable:

    • Why do people give to BCP?
    • Why have people stopped or lessened their giving to BCP?
    • How can we best contact people for thank yous, follow ups, special requests?
  • March 4, 2020 - Finanial Health

    Software recommendations; message to share with members, staff, volunteers.


    Suggested Deliverable:

    • What system can we use moving forward to track finances?
    • What are our strengths to celebrate?
    • What are our weaknesses to address in the future?
  • March 4, 2020 - Marketing Impressions

    Interviews with those outside BCP


    Suggested Deliverable:

    How do others view BCP?
    • Neighbors
    • Other programs for homelessness
    • Service providers