Capstone – Project Charter


A Collaboration Between

Engagement Synopsis

Develop a Growth Strategy for Coinsource's New B2B Bitcoin ATM Platform as a Service Model
Coinsource is the world's leader in Bitcoin ATMs and also the largest global operator. Since launching in 2015, Coinsource has focused on providing consumers around the US with access to Bitcoin ATMs. Now that they've validated their B2C model and are reaching consumers across 44 US States, Coinsource has just officially launched a B2B approach, which enables enterprise customers from around the world to leverage their technology and infrastructure to own and operate their own network of Bitcoin ATMs. This turnkey Platform as a Service model will ideally enable Coinsource to grow into the global leader and go-to standard for Bitcoin ATMs. The goal of this case is to help Coinsource better define their growth strategy with their new B2B approach, including a market, competitor, and target audience assessment. They're also eager to explore novel ways of reaching their target audience through unique and effective sales and marketing tactics.

Company Information

StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

Coinsource makes buying and selling Bitcoin with cash easier and faster than ever with its state-of-the-art, proprietary software. Coinsource offers the fastest, easiest and most secure way to purchase Bitcoin with cash. It offers a remote enrollment feature which allows our customers to create their Coinsource account at home or on the go, greatly reducing the time needed at the physical ATM. Coinsource plans to grow through their Bitcoin ATM Platform as a Service Model, which enables anyone in the world to own and operate their own network of Bitcoin ATMs. Founded in 2015, the Texas-based company gives any person the ability to buy and sell bitcoin with US dollars at physical kiosks located around the country. Coinsource now has a portfolio of over 400+ machines across 44 US States.

Company Supervising Team

Director of Marketing & National Sales


[email protected]

Course Info & Engagement Details

SchoolThe International Accreditation Council for Business Education (IACBE)
Engagement FormatLive Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
ProgramSpring Case Competition
CourseIACBE Spring Case Competition
Students Enrolled40-60
Meeting Day & Time5 Week Competition, 1-Day of Final Presentations On-Site
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration5 weeks (1583125200 - 1585800000)
Departments InvolvedData Management
Growth Strategy
Product Design & Development
Reporting, Financial Planning & Analysis
Sales & Business Development
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • February 26, 2020

    MATERIALS AVAILABLE FOR STUDENT PARTICIPANTS @ 9 AM ET: Students will officially be provided access to competition project charter so they can learn more about the company and competition prior to the kickoff.
  • March 1, 2020


  • March 2, 2020

    OFFICIAL COMPETITION KICKOFF WEBINAR @ 12:00 PM ET:  ​We’re hosting a webinar to explain the competition. This will include a quick presentation about the host company (history, business model, industry overview) and an overview of the Live Case.

  • March 16, 2020

    COMPANY OFFICE HOURS: Coinsource will be hosting virtual office hours for each of the student teams during the week of March 16th. The groups will identify a time to speak with the company’s leadership via Calendly. Each group will have one 30-minute session to ask questions and receive feedback. Link to schedule time:
  • March 23, 2020


  • March 27, 2020

    STUDENTS SUBMIT WRITTEN MEMO: All teams must submit their 3-5 page (+ appendix) written memo in PDF format to [email protected] by 5:00 PM ET on March 27th, 2020.  Late submissions will not be accepted.
  • March 27, 2020

    TEAMS FINALIZE INSIGHTS: Based on team research and the conversation with the host company, the teams will work on finalizing team insights so that they're prepared to present results at the competition in Dallas.
  • March 31, 2020

    STUDENTS SUBMIT FINAL PRESENTATION: All teams must submit their final presentation to [email protected] by 12:00 PM ET on March 31st, 2020.  Late submissions will not be accepted.

  • April 1, 2020

    FINAL PRESENTATIONS IN DALLAS: Student teams will be presenting their insights directly to Coinsource's leadership team in addition to other local business leaders and academicians.

  • April 2, 2020

    RESULTS ARE ANNOUNCED: Host company will announce winner at the keynote at the conference.

    DEBRIEF & WINNING TEAM EXHIBITION: We'll be debriefing and learning more from the winning team.

    DALLAS EXCURSION: After the competition, we'll hop on a bus to explore Dallas, Texas!

  • April 10, 2020


Key Milestones & Project Process