Capstone – Project Charter

Growth Strategy Customer Acquisition

A Collaboration Between

Engagement Synopsis

  1. Growth/Expansion & Strategy Analysis

  2. Analyzing Customer Acquisition Channels

  3. Improving Brand Awareness

Company Information

CompanyCUBBY INC
HQTexas
RevenueUnlisted
Employees1-5
StageEstablished Startup
Hiring Potential
Websitehttps://choosecubby.com

Company Overview

On Demand Luggage Storage platform; We partner with local business to monetize their unused secure space to store the travelers bag for short duration and earn additional income. This helps all those who want to go un-bagged and face the world with out worrying about luggages! We started this as weekend project in Dallas Fort worth and now we provide the service in 70+ locations in different 10 cities.

Company Supervising Team

Co-founder

Sangeetha

[email protected]

Course Info & Engagement Details

SchoolThe International Accreditation Council for Business Education (IACBE)
Engagement FormatLive Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
ProgramSpring Case Competition
CourseIACBE Spring Case Competition
LevelGraduate
Students Enrolled40-60
Meeting Day & Time5 Week Competition, 1-Day of Final Presentations On-Site
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration5 weeks (1583125200 - 1585800000)
Departments InvolvedGrowth Strategy
Marketing
Product Design & Development
Sales & Business Development
File Attachments

School Supervisors

Instructor

Phyllis

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • February 26, 2020

    MATERIALS AVAILABLE FOR STUDENT PARTICIPANTS @ 9 AM ET: Students will officially be provided access to competition project charter so they can learn more about the company and competition prior to the kickoff.
  • March 1, 2020

    STUDENTS MUST COMPLETE COMPETITION KICKOFF SURVEY: https://forms.gle/dLHow5UBPwoAvKWF8

  • March 2, 2020

    OFFICIAL COMPETITION KICKOFF WEBINAR @ 12:00 PM ET:  ​We’re hosting a webinar to explain the competition. This will include a quick presentation about the host company (history, business model, industry overview) and an overview of the Live Case.



  • March 16, 2020

    COMPANY OFFICE HOURS: Coinsource will be hosting virtual office hours for each of the student teams during the week of March 16th. The groups will identify a time to speak with the company’s leadership via Calendly. Each group will have one 30-minute session to ask questions and receive feedback. Link to schedule time: https://calendly.com/coinsource/
  • March 23, 2020

    STUDENTS MUST COMPLETE COMPETITION CHECK-IN SURVEY: https://forms.gle/t8gP7VpWvk5YHuc86

  • March 27, 2020

    STUDENTS SUBMIT WRITTEN MEMO: All teams must submit their 3-5 page (+ appendix) written memo in PDF format to [email protected] by 5:00 PM ET on March 27th, 2020.  Late submissions will not be accepted.
  • March 27, 2020

    TEAMS FINALIZE INSIGHTS: Based on team research and the conversation with the host company, the teams will work on finalizing team insights so that they're prepared to present results at the competition in Dallas.
  • March 31, 2020

    STUDENTS SUBMIT FINAL PRESENTATION: All teams must submit their final presentation to [email protected] by 12:00 PM ET on March 31st, 2020.  Late submissions will not be accepted.

  • April 1, 2020

    FINAL PRESENTATIONS IN DALLAS: Student teams will be presenting their insights directly to Coinsource's leadership team in addition to other local business leaders and academicians.

  • April 2, 2020

    RESULTS ARE ANNOUNCED: Host company will announce winner at the keynote at the conference.

    DEBRIEF & WINNING TEAM EXHIBITION: We'll be debriefing and learning more from the winning team.

    DALLAS EXCURSION: After the competition, we'll hop on a bus to explore Dallas, Texas!

  • April 10, 2020

    STUDENTS MUST COMPLETE COMPETITION WRAP-UP SURVEY: https://forms.gle/nHgeP8sWrbyXPXbD8

Key Milestones & Project Process