Live Case – Project
Growth Strategy Customer Acquisition
A Collaboration Between
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Growth/Expansion & Strategy Analysis
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Analyzing Customer Acquisition Channels
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Improving Brand Awareness
Project Topics
Growth Strategy
Marketing
Product Design & Development
Sales & Business Development
Company Information
| Company | CUBBY INC |
| HQ | Texas |
| Revenue | Unlisted |
| Employees | 1-5 |
| Stage | Established Startup |
| Hiring Potential | N/A |
| Website | https://choosecubby.com |
Company Overview
On Demand Luggage Storage platform; We partner with local business to monetize their unused secure space to store the travelers bag for short duration and earn additional income. This helps all those who want to go un-bagged and face the world with out worrying about luggages! We started this as weekend project in Dallas Fort worth and now we provide the service in 70+ locations in different 10 cities.
Experiential Learning Program Details
| School | The International Accreditation Council for Business Education (IACBE) |
| Engagement Format | Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives. |
| Course | Coinsource Spring 2020 IACBE Live Case Competition |
| Level |
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| Students Enrolled | 40 |
| Meeting Day & Time | Tuesdays @ 12:00 PM ET |
| Student Time Commitment | 4-7 Hours Per Week |
| Company Time Commitment | 2 Hours |
| Duration | 4.43 Weeks |
Program Timeline
| Touchpoints & Assignments | Due Date | Type | |
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MATERIALS AVAILABLE FOR STUDENT PARTICIPANTS @ 9 AM ET
MATERIALS AVAILABLE FOR STUDENT PARTICIPANTS @ 9 AM ET
Students will officially be provided access to competition project charter so they can learn more about the company and competition prior to the kickoff.
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February 26th, 2020 | Event na | |
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STUDENTS MUST COMPLETE COMPETITION KICKOFF
STUDENTS MUST COMPLETE COMPETITION KICKOFF |
March 1st, 2020 | Evaluation evaluation | |
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OFFICIAL COMPETITION KICKOFF WEBINAR @ 12:00 PM ET
OFFICIAL COMPETITION KICKOFF WEBINAR @ 12:00 PM ET :We’re hosting a webinar to explain the competition. This will include a quick presentation about the host company (history, business model, industry overview) and an overview of the Live Case.
Watch the recording:
https://www.youtube.com/watch?v=xST1YzWt0Qo
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March 2nd, 2020 | Event na | |
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COMPANY OFFICE HOURS
COMPANY OFFICE HOURS Coinsource will be hosting virtual office hours for each of the student teams during the week of March 16th. The groups will identify a time to speak with the company’s leadership via Calendly. Each group will have one 30-minute session to ask questions and receive feedback. Link to schedule time: https://calendly.com/coinsource/ |
March 16th, 2020 | Event na | |
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STUDENTS MUST COMPLETE COMPETITION CHECK-IN
STUDENTS MUST COMPLETE COMPETITION CHECK-IN |
March 23rd, 2020 | Evaluation evaluation | |
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STUDENTS SUBMIT WRITTEN MEMO
STUDENTS SUBMIT WRITTEN MEMO
All teams must submit their 3-5 page (+ appendix) written memo in PDF format by 5:00 PM ET on March 27th, 2020. Late submissions will not be accepted.
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March 27th, 2020 | Submission Required submission-required | |
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STUDENTS SUBMIT FINAL PRESENTATION
STUDENTS SUBMIT FINAL PRESENTATION
All teams must submit their final presentation by 12:00 PM ET on March 31st, 2020. Late submissions will not be accepted.
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March 31st, 2020 | Submission Required submission-required | |
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FINAL PRESENTATIONS IN DALLAS
FINAL PRESENTATIONS IN DALLAS
Student teams will be presenting their insights directly to Coinsource\'s leadership team in addition to other local business leaders and academicians.
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April 1st, 2020 | Event na | |
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RESULTS ARE ANNOUNCED
RESULTS ARE ANNOUNCED
Host company will announce winner at the keynote at the conference.
DEBRIEF & WINNING TEAM EXHIBITION: We\'ll be debriefing and learning more from the winning team.
DALLAS EXCURSION: After the competition, we\'ll hop on a bus to explore Dallas, Texas!
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April 2nd, 2020 | Event na | |
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STUDENTS MUST COMPLETE COMPETITION WRAP-UP
STUDENTS MUST COMPLETE COMPETITION WRAP-UP |
April 10th, 2020 | Evaluation evaluation |
Key Project Milestones
Project Resources
There are no resources currently available
Industry Mentors
Academic Mentors
Assigned Students
There are currently no students assigned.