Capstone – Project Charter

M&A Assessment for University Enrollment Management Software

A Collaboration Between

Engagement Synopsis

GlyphEd is looking for help administering a comprehensive industry assessment for M&A targets. Their goal is to identify key players that are involved with data analytics in the education space. Ideally, they would like to profile acquisition targets based on their business model, product features, and market penetration. They’re also looking to assess where there are clear strategic or product-related synergies with GlyphEd as part of the acquisition assessment. This exercise also includes recommendations around how a merger would enhance the overall GlyphEd’s overall business and how they would ideally go about integrating any new businesses into their existing business.  Students who enroll in this course will:
  • Students will have the opportunity to combine data analytics with qualitative competitive research to develop real-world M&A recommendations.
  • Understand the complexities of analyzing businesses with limited data.
  • Develop an understanding of how to think through the implications of M&A activities.
  • This project is suitable for MBA students interested in the higher education space, with interest in administering industry research and due diligence on viable acquisition targets.
PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property. Logistics: This “Interterm” Immersion will be based in Alexandria, VA. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under “Travel Reimbursement Details” at the front of this document.

Company Information

StageSmall Business
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

GlyphEd™ is transforming the way Colleges and Universities interact with data to discover insights and make informed decisions. GlyphEd’s innovative approach to data visualization is being applied to: Enrollment Management; Retention & Student Success; Academic Research, and Data Science Curriculum. GlyphEd™ software is in use by faculty, students, and administrators – and is credited with: attracting non-traditional students and optimizing recruiting travel spend; improving retention by 5 points; discovering a lifesaving insight in a patient medical study; and improving a student’s performance in the video game Counter Strike. GlyphEd™ sits on top of existing IT investments, in CRM systems, and other data – allowing colleges and universities to get a greater return on IT investments.

Company Supervising Team

Director of Sales


[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2019 SPRING – MBA Interterm (IMMERSE)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2019 - 03/05/2019)
Departments InvolvedData Management
Mergers & Acquisitions
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • October 30, 2019

    Collaboration request published. Companies may express interest in participating.

  • January 2, 2020

    School faculty will begin interviewing interested companies and discuss project ideas.

  • February 2, 2020

    Final date for companies to express interest in participating.

  • February 17, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • March 5, 2020

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Key Milestones & Project Process