Capstone – Project Charter

Market, Competitor, and Customer Research

A Collaboration Between

Engagement Synopsis

Paperstreet is working to help startup companies better communicate with interested investors. Their platform is tailored to accelerator and incubator programs so that their companies can better secure investments both during and after their formal programs. The team is looking for help researching the competitive landscape, including pricing and key features, as well as an overview of the market size and target audience.

Company Information

HQNew York
StageEstablished Startup
Hiring Potential

Company Overview

We leverage a global network of advisors, Angel Investors, and Venture Capitalists to get startups off the ground.

Company Supervising Team



[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramMBA Consulting
Course2020 SPRING – MBA Interterm (IMMERSE)
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedGrowth Strategy
Research & Development
Software Design & Development
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • November 11, 2019

    Alice Obermiller, MBA Experiential Learning Program Director, will begin interviewing interested companies and discuss project ideas.

  • December 20, 2019

    Final date for companies to express interest in participating.

  • January 10, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • January 31, 2020

    Student Teams Finalized

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process

  • February 14, 2020 - Get Up-To-Speed on Paperstreet Product

    • What is Paperstreet designed to do?
    • Who might be able to use software like Paperstreet? For what?
    • How does the company measure effectiveness?

    Suggested Deliverable:

    Get ready a Q&A session with Paperstreet’s leadership

  • March 6, 2020 - Outline the Competitive Landscape and Industry

    • Focus on companies that offer similar services to startups…
      • Who are the key players?
      • What features do they offer that makes their software unique?
      • How are competitors pricing out their businesses?
      • Who are the key target customers for those companies?
    • Who are the larger key existing players that serve similar a similar audience?
      • Should we flag any of these entities as potential  acquirers?
      • Quicken, Pitchbook, Angelist… come to mind!

    Suggested Deliverable:

    Develop a competitive and industry landscape based on product and business model

  • April 3, 2020 - Analyze the Market Size & Go-To-Market Plan

    • Who are the potential customers for a product like Paperstreet?
    • How large is the TAM, SAM, and SOM?
    • Why do they need the product?
    • What key features are most important to those audiences?
    • Would they be willing to pay? If so, what should be the pricing model?

    Suggested Deliverable:

    • Propose a go-to-market strategy
  • April 23, 2020 - Develop Out the Business Plan

    • How does the company go-to-market and scale their sales?
    • How do you their target audience?
    • What key features do you pitch to that audience?
    • What case studies make the most sense to showcase to that customer segment?
    • How should the company price the product?
    • What’s a feasible financial model based on the pricing and growth strategy?

    Suggested Deliverable:

    • Summarizing all findings into a final pitch deck and financial model