Capstone – Project Charter

Micro Mobility Developer: Industry research & commercial plan using data analytics and online marketing

A Collaboration Between

Engagement Synopsis

Right now we are shifting these business model to a developer of e-scooters with our own design OCM manufacture in China. The MOQ for production in China is to reach a 3000 units per batch and the challenge is to develop a commercial plan and online marketing. Is important to consider that the local market is small (10k unit on 2019) so it’s important to look Latam market, otherwise worldwide strategy.

Company Information

StageSmall Business
Hiring PotentialFollow-on Projects

Company Overview

EMOVE started in October 2017. We started as a wholesaler of Xiaomi and Segway brands for Peru. Our first B2C channel was ecommerce platforms. On 2019 we shift our proposal because of competition and lower margins to developing our own OEM scooter brand for local market. We open 14 retail stores and 6 ecommerce expansion, obtaining 90k USD of revenue and 170 units for sales.

Company Supervising Team

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolUniversity of Richmond
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramProfessional MBA
CourseInternational MBA Consulting
Students Enrolled12
Meeting Day & Time6:15-8:50 PM ET
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration5 weeks (1585540800 - 1587960000)
Departments InvolvedGrowth Strategy
Product Design & Development
Research & Development
Sales & Business Development
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • March 29, 2020

    Finalize Project Partners & Scopes

  • March 30, 2020

    Project Kickoff with Students (via Web Conferencing): Discuss the Scope, Craft Project Plan, Get Excited, Get Started!

  • April 6, 2020

    Check-in 1: Company to Connect virtually with MBA Consulting Team

  • April 13, 2020

    Check-in 2: Company to Connect virtually with MBA Consulting Team

  • April 20, 2020

    Check-in 3: Company to Connect virtually with MBA Consulting Team

  • May 8, 2020

    Final Presentations: MBA Consulting Team Will Virtually Deliver Final Presentation

Key Milestones & Project Process