Capstone – Project Charter

Mystery shopping UK & US companies to present research on the state of engagement ring shopping in 2020

A Collaboration Between

Engagement Synopsis

Following our mystery shopping report in 2019, we want to build on it to produce a bigger, better report to reveal the best (and worst) engagement ring shopping experiences in the UK and US. The students will have access to the 2019 process and report conducted by Active.Partners and will be able to mystery shop us and many other jewellers, collate data and insight and then present it to the company. We plan to publicly publish this data too with a media partner and to compare and contrast UK retailers with those in the US. Students will have the opportunity to shop online and in person in top New York and London stores and will have to empathise with how a customer will behave and think - a key skill. Other learnings will include research, data presenting and extracting insights from data.

Company Information

CompanyTaylor & Hart
HQINTERNATIONAL
RevenueUnlisted
Employees25-50
StageHigh-Growth Startup
Hiring Potential
Websitewww.taylorandhart.com

Company Overview

Online retailer of custom-designed diamond and gemstone engagement rings.

Company Supervising Team

Company Admin

Nikolay

[email protected]

Course Info & Engagement Details

SchoolLong Island University C.W. Post (LIU Post)
Engagement FormatLive Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
ProgramLIU Fashion Merchandising in London
CourseLIU in London – Global Fashion Consulting Project
LevelUndergraduate
Students Enrolled20
Meeting Day & TimeTwice Weekly
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration12 weeks (02/04/2020 - 04/21/2020)
Departments Involved
File Attachments

School Supervisors

Instructor

Cherie

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • December 19, 2019

    Collaboration request published. Companies may express interest in participating.

  • December 30, 2019

    School faculty will begin interviewing interested companies and discuss project ideas.

  • January 17, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • January 19, 2020

    Final date for companies to express interest in participating.

  • January 20, 2020

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • March 6, 2020

    STUDENTS ARRIVE IN LONDON: Expect students to visit the office during their 1-week stay to present their results.

  • March 13, 2020

    STUDENTS DEPART LONDON

  • March 27, 2020

    OFFICIAL PROJECT END: After their trip, the students will incorporate feedback add finishing touches to their presentation, which will be delivered remote.

Key Milestones & Project Process