Capstone – Project Charter

Go to Market Strategy for Online Course for Parents of Kids with ADHD in Middle School

A Collaboration Between

Engagement Synopsis

You can learn more about the course in this GOOGLE DOC.  We need help with our go-to-market strategy.

Company Information

CompanySmart Course
HQNew York
RevenueUnlisted
Employees1-5
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://smartcourse.io

Company Overview

Smart Course is a profitable EdTech and HealthTech startup that uses digital products and services to educate kids with special needs and their caregivers. We use big data and world-leading instructors to offer engaging online courses, coaching programs, and a collaborative platform to help caregivers of kids with special needs help their kids reach their social, behavioral, and academic goals.

Company Supervising Team

Company Admin

Adrien

[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2020 SPRING – MBA Interterm (IMPACT)
LevelGraduate
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedGrowth Strategy
Marketing
Product Design & Development
Sales & Business Development
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • January 19, 2020

    Student Teams Finalized. Companies provided with final roster of students that will be visiting your office to work on the interterm project.

  • February 7, 2020

    Companies will send a formal welcome/on-boarding email to students to get them excited and ramped up for the project, which should include any pre-work/pre-reading. We’ll provide you with a template you can use when we notify you of your student roster.

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process