Capstone – Project Charter

Market analysis for mission driven healthcare enrollment company

A Collaboration Between

Engagement Synopsis

BeneStream assists company and union populations with public health benefit enrollment (Medicaid and CHIP). We believe that an MBA student could dig in to the opportunity landscape through market analysis to determine the professional sectors where people are most likely to be both employed AND Medicaid eligible. Our services provide a win-win opportunity for companies and their employees, and we believe there is opportunity to expand these benefits.


  • BeneStream Headquarters: 220 East 23rd St Suite 605 New York NY 10010


  • A passion for our mission of expanding affordable health coverage to working Americans.


  • The student will learn how to prepare a market analysis
  • The student will gain deeper understanding of the impacts of the Affordable Care Act (Obamacare), especially for American workers
  • The student will know how to prepare a sales team for growth and scale
  • The student will gain an understanding of business development lead generation and sales funnel strategy

Company Information

HQNew York
StageEstablished Startup
Hiring Potential

Company Overview

BeneStream is a one-stop enrollment platform for businesses to utilize a full suite of government benefits through a single, integrated platform. Our multilingual Enrollment Specialists are policy experts who help individuals and families connect with an array of benefits they may or may not know are available to them.

Company Supervising Team

Director of Client Services


[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2020 SPRING – MBA Interterm (IMPACT)
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedGrowth Strategy
Sales & Business Development
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • January 19, 2020

    Student Teams Finalized. Companies provided with final roster of students that will be visiting your office to work on the interterm project.

  • February 7, 2020

    Companies will send a formal welcome/on-boarding email to students to get them excited and ramped up for the project, which should include any pre-work/pre-reading. We’ll provide you with a template you can use when we notify you of your student roster.

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process

  • March 3, 2020 - Understanding of opportunity and determination of target industries

    The student will grasp the win-win opportunity that BeneStream offers clients and will begin to determine industries most likely to benefit. The determination of target industries will include analysis of:

    1. Average length of employee tenure
    2. Average employee income
    3. State of residence of employees
    4. Typical employee household makeup
    5. Medicaid enrollment rates in states of operation

    Suggested Deliverable:

    Create prioritized action plan for narrowing in on business development opportunities.

  • March 4, 2020 - Persuasion strategy for targets

    Begin to answer the question: How should we be pitching our services? This step will require understanding what about our services target clients will find persuasive, categorized by:

    1. When projected hard-savings is required to close a deal
    2. When projected soft-savings is sufficient to close a deal
    3. When our services can be compelling out of a sense of corporate responsibility, even without projected hard or soft-savings ROI

    Suggested Deliverable:

    Short written analysis addressing the points above and categorizing opportunities based on primary interest of employer targets.

  • March 5, 2020 - Lead generation strategy

    With the established understanding of our best industry sales targets and their respective needs, the focus will shift to addressing how to get in touch with decision makers. One question to consider will be if we should reorder the actions/steps in our sales funnel.

    Suggested Deliverable:

    The goal is to deliver analysis identifying gaps/weaknesses in our current approach. Tell us, what else can we be doing to connect with the right people at the right companies in the right industries?