Capstone – Project Charter

Sales and Business Development Research support for Polyplexus, an online collaborative R&D platform:

A Collaboration Between

Engagement Synopsis

We are reshaping the scientific R&D process with our partner DARPA, as members of a multi-disciplinary consortium (which includes science PhDs, gaming experts from Niantic and entertainment leaders). The Polyplexus platform serves the global research community and accelerates the rate of idea exchange, hypothesis generation, proposal development, and sponsor identification. This developing network includes both traditional and non-traditional performers and facilitates cross-disciplinary breakthroughs at pace with global change. During the initial stage, the platform gets its funding from DARPA but is is looking to commercialize. The student will work on this live case and help shape a strategy for effective monetization of the platform based on market research and business modeling. An end goal of this engagement could be a report or presentation on how Polyplexus could generate revenue in a self-sustaining manner.


  • 12 E 49th St 11th floor, New York, NY 10017.


  • Basic understanding of the product development process
  • Interest in science and technology research
  • Ability to communicate professionally (students might get a chance to interact with the client directly)
  • Ability to prepare client-ready reports and presentations


Students will
  • learn about commercializing a SaaS platform.
  • gain insights into the R&D process.
  • gain hands-on experience in working with a cross-disciplinary team.
  • serve a real-time client project.
  • learn about market analysis and customer development.

Company Information

CompanyHerzog and Schindler
HQNew York
StageSmall Business
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

As structural strategists, we translate possibilities into practical and flexible plans, expressions, experiences, and products. In other words, we help our partners think about opportunity, talk about it, create it, and deliver it. We have partnered with domestic and global organizations in the arts, entertainment and media, healthcare, manufacturing, philanthropy, and technology — all of whom are navigating an evolving landscape. We refresh legacy efforts and create new expressions and products as opportunities emerge or change.

Company Supervising Team

Project Manager, Digital Platforms


[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2019 FALL – MBA Interterm (APPLY)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (10/15/2019 - 10/17/2019)
Departments Involved
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • August 29, 2019

    Finalize Project Details and Legal Documents – We’ll help build to project and ensure it’s appropriate for a group of MBAs to complete over a one-week period.

  • September 13, 2019

    MBAs Select Projects – Students rank their top three projects and are assigned based on their backgrounds and skillsets.

  • September 30, 2019

    Students are Provided Background Information – Students begin to ramp up for the engagement

  • October 14, 2019

    STUDENTS ON-SITE: KICKOFF MEETING – Students begin to work on the project. Company introduces key personnel and answers questions about the business model and project.

  • October 16, 2019


  • October 16, 2019


  • October 17, 2019


Key Milestones & Project Process

  • October 14, 2019 - Day 1 – Introduction

    1. Register for Polyplexus and exploring the platform
    2. Understand what is Polyplexus
    3. Learn about the current Polyplexus users
    4. Understand the operating structure of Polyplexus
    5. Learn who funds Polyplexus
    6. Understand how DARPA grants work
    7. Dive into specific customer use-cases

    Suggested Deliverable:

    Q&A guide to discuss any gaps in understanding of the platform, users, and the operations.

  • October 15, 2019 - Day 2 – Product Feature Analysis

    1. In-depth analysis of each current Polyplexus feature
    2. Review of  other platforms or products offering similar features individually or in a package
    3. Identification of potential new features based on existing functionality (i.e. no new development required)
    4. Attendance of call with  the whole Polyplexus team to ask predetermined questions

    Suggested Deliverable:

    A brief PowerPoint presentation to capture  thinking to date, including product feature analysis.

  • October 16, 2019 - Day 3 – Development of Draft Commercialization Strategies

    1. Development of initial commercialization strategies for Polyplexus based on Day 1 and Day 2 work and presentation to H&S team
    2. Refinement of commercialization strategies based on feedback received from the H&S team

    Suggested Deliverable:

    Working commercialization strategies for Polyplexus. Students may use tools such as Strategyzer’s Business Model Canvas.

  • October 17, 2019 - Day 4 – Development of Final Commercialization Strategies

    1. Finalize one or several commercialization strategies for Polyplexus
    2. Presentation to select Polyplexus team members 
    3. Refinement of one or several commercialization strategies (if needed) to conclude internship

    Suggested Deliverable:

    Final commercialization strategy(ies) for Polyplexus.