Capstone – Project Charter
Tiered subscriptions, website functionality and sales research for web platform launch.
A Collaboration Between
Company Supervising Team
Course Info & Engagement Details
|School||Long Island University C.W. Post (LIU Post)|
|Engagement Format||Live Case - Class Collaboration or Case Competition - This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.|
|Program||LIU Fashion Merchandising in London|
|Course||LIU in London – Global Fashion Consulting Project|
|Meeting Day & Time||Twice Weekly|
|Student Time Commitment||4-7 Hours Per Week|
|Company Time Commitment||2 Hours|
|Duration||12 weeks (02/04/2020 - 04/21/2020)|
There are currently no students assigned.
December 19, 2019
Collaboration request published. Companies may express interest in participating.
December 30, 2019
School faculty will begin interviewing interested companies and discuss project ideas.
January 17, 2020
School faculty and project champion finalize project charter, legal documents, and background materials.
January 19, 2020
Final date for companies to express interest in participating.
January 20, 2020
OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.
March 6, 2020
STUDENTS ARRIVE IN LONDON: Expect students to visit the office during their 1-week stay to present their results.
March 13, 2020
STUDENTS DEPART LONDON
March 27, 2020
OFFICIAL PROJECT END: After their trip, the students will incorporate feedback add finishing touches to their presentation, which will be delivered remote.
Key Milestones & Project Process
February 4, 2020 - Get Up-to-Speed on All Eyes Product & Business Model
- What’s the history of All Eyes? (Look over Physical Trend Reports & Search Style)
- What are they trying to create? Why?
- How far along are they in terms of product development?
- What apps and businesses are most similar? Why?
- What’s the ultimate business model?
- Prepare for a virtual Q&A Session with the All Eyes Leadership Team
February 11, 2020 - Research Competitors & Pricing of Similar Products
Existing trend forecasting products/services are extremely expensive and exclusive – as such the market leader (WGSN) only serves 2% of the global market (the rest are simply priced out). They often charge hundreds of thousands of dollars to their clients for un-tailored and generic catwalk trend content – hardly good value for money, and way behind the times. Our competitive advantage is that we are affordable with tiered subscriptions that students, freelancers and small businesses can all afford. Think Spotify, Netflix and Amazon Prime prices.
- Summary of competitor pricing
- Examples of affordable B2C subscription tiers in other industries and product categories (i.e., Netflix, Slack)
- Suggested subscription model and prices for All Eyes
- Ways to monetise our services outside of subscriptions
February 21, 2020 - Explore Similar Social Integrated Sites & Apps
All Eyes plans to use data from Instagram, Pinterest, Facebook and Google
- How are other companies using this type of social data in their apps?
- What do you like about these apps and experiences? What can be improved?
- What are the positive and negative implications on using social data?
- A report on the strengths and weaknesses of each of the products covered
- How can this be applied to fashion forecasting model?
February 28, 2020 - Target Audience Analysis
- Who’s the target audience for a product like All Eyes?
- What are they looking for?
- Where do they hang out?
- How does your analysis compare with the All Eyes target audience?
- Develop a set of target audience personas
- Compare with All Eyes personas
- What’s the total market size?
- Are the core users also the paying customers? If not, is there a third-party that pays their subscription?
March 3, 2020 - Develop a Go-To-Market Strategy for Onboarding Target Persona(s)
- What target audience segment seems to be the “innovator”/early adopter?
- How large is that audience?
- How would you plan to reach those customers?
- Develop a marketing “brand book” to showcase the user experience to prospective users
- Work with Natalie Grogan to gain access to materials