Capstone – Project Charter

Total Addressable Market Analysis for New Sales Region

A Collaboration Between

Engagement Synopsis

Velocity Global is one of the fastest-growing private companies in the US. We were # 4 on the Inc 5000 2018 list and # 185 in 2019. Velocity Global's primary purpose is to allow companies to seize business opportunities outside of their geographic footprint through our International PEO service. The company has been operating in the European market for about 1 year but has yet to perform a Total Addressable Market Analysis. This is a great opportunity to come in and analyze the European market and provide analysis/data on the size of the opportunity.


  • 3858 Walnut Street, Ste 107, Denver, CO 80205


  • This project is open to all students, but previous experience with the Big 4, i-Banking, and professional services a big plus.


  • If successful the students will learn in-depth how to provide a TAM analysis and be able to decipher how a high growth company like Velocity Global can utilize that data to capitalize on the market.

Company Information

CompanyVelocity Global
StageMedium Business
Hiring PotentialFormal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

Our Primary Purpose: To help organizations expand internationally and seize business opportunities outside of their geographic footprint today this very day. Why We Exist: Velocity Global allows people and organizations to think outside of their internal boundaries to create connections around the world. We challenge people and organizations to innovate beyond their comfort zones and go places they never expected.

Company Supervising Team

SVP Global Revenue


[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramMBA Consulting
Course2020 SPRING – MBA Interterm (IMMERSE)
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedGrowth Strategy
Sales & Business Development
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • November 11, 2019

    Alice Obermiller, MBA Experiential Learning Program Director, will begin interviewing interested companies and discuss project ideas.

  • December 20, 2019

    Final date for companies to express interest in participating.

  • January 10, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • January 31, 2020

    Student Teams Finalized

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process

  • March 5, 2020 - Develop a Total Addressable Market for UK/Europe

    TAM Analysis should include:

    – # of companies within UK/Europe with operations outside of UK/Europe, including a breakdown by HQ country and industry- estimated # of employees employed by those companies outside of UK/Europe- estimated total annual compensation paid to those employees- estimated annual sales generated outside of UK/Europe by UK/Europe companies and projected growth- projected growth in the # of companies expanding from UK/Europe to other regions, the key drivers, and the primary industries