Capstone – Project Charter

Validation of the B2B go-to-market strategy for a contemporary bag line

A Collaboration Between

Engagement Synopsis

Vendula London (www.vendula.com) has a few stockists and direct sales in the USA. The objective would be to identify nationwide boutique opportunities and have feedback & validation on the product positioning, list of competitors and recommendations to grow sales and marketing in the USA. Identify 150/200 boutiques, connect with buyers and consumers to receive interest, feedback and more. Establish the right strategy and action plan going forward. Review the position and marketing mix if necessary.

Company Information

CompanyValidation of the B2B go-to-market strategy for a contemporary bag line
HQ
Revenue
Employees
Stage
Hiring Potential
Website

Company Overview

Company Supervising Team

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolValidation of the B2B go-to-market strategy for a contemporary bag line
Engagement Format -
Program
CourseValidation of the B2B go-to-market strategy for a contemporary bag line
Level
Students Enrolled
Meeting Day & Time
Student Time Commitment Per Week
Company Time Commitment
Duration ( - )
Departments Involved
File Attachments

School Supervisors

There are currently no supervisors assigned.

Students

There are currently no students assigned.

Collaboration Timeline

Key Milestones & Project Process