Capstone – Project Charter

What CSR opportunities do large Wisconsin companies want in 2020?

A Collaboration Between

Engagement Synopsis

1) To employ industry research to distill the most prominent commonalities within Wisconsin-based Fortune 1000 companies’ corporate social responsibility efforts.
  • What traits occur most commonly among nonprofits they choose to partner with?
  • What are common characteristics of the programs to which they devote the greatest financial support?
  • What kinds of programs would they like to support that they have not yet come across?
2) To develop a corporate engagement strategy that responds directly to what these companies are seeking.
  • Become well-acquainted with the corporate partnership opportunities offered by ACS in Wisconsin, and identify the most promising opportunities given the trends uncovered in step 1.
  • Additionally, identify any CSR market segments that the American Cancer Society is neglecting to address, and thus missing out on promising opportunities.
HOST VENUE ADDRESS
  • American Cancer Society, N19W24350 Riverwood Dr, Waukesha, WI 53188
REQUIRED PREREQUISITES
  • N/A. Project should be approachable and achievable for any MBA candidate.
LEARNING OBJECTIVES
  • To gain a more holistic understanding of the symbiosis between Wisconsin Fortune 1000 companies and nonprofit organizations.
  • To research and identify the most common characteristics of nonprofit programs supported by Fortune 1000 companies in WI.
  • To analyze the programs and engagement strategy of the American Cancer Society, identify strengths and weaknesses, and develop a strategy to grow and deepen CSR engagement with Fortune 1000 companies statewide.

Company Information

CompanyAmerican Cancer Society
HQGeorgia
Revenue500,000,000+
Employees2500+
StageLarge Enterprise
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time
Websitehttps://www.cancer.org/

Company Overview

At the American Cancer Society, we're on a mission to free the world from cancer. Until we do, we'll be funding and conducting research, sharing expert information, supporting patients, and spreading the word about prevention. All so you can live longer — and better.

Company Supervising Team

Director of Corporate Relations, Wisconsin

Andrew

[email protected]

Executive Director, Illinois

Michael

[email protected]

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramCollege of Business
Course2020 SPRING – MBA Interterm (IMPACT)
LevelGraduate
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration4 days (03/02/2020 - 03/05/2020)
Departments InvolvedCorporate Social Responsibility
Growth Strategy
Marketing
Sales & Business Development
File Attachments

School Supervisors

Instructor

Alice

[email protected]

Students

There are currently no students assigned.

Collaboration Timeline

  • January 19, 2020

    Student Teams Finalized. Companies provided with final roster of students that will be visiting your office to work on the interterm project.

  • February 7, 2020

    Companies will send a formal welcome/on-boarding email to students to get them excited and ramped up for the project, which should include any pre-work/pre-reading. We’ll provide you with a template you can use when we notify you of your student roster.

  • March 2, 2020

    OFFICIAL PROJECT LAUNCH: Students will be on-site working for the week

  • March 5, 2020

    OFFICIAL PROJECT END: Students will present results to company leadership on-site

Key Milestones & Project Process

  • March 3, 2020 - Analysis of Wisconsin CSR relationships

    Research and identify the most common characteristics of nonprofit programs supported by a curated list of 10-15 Fortune 1000 companies in WI. Develop a list of commonalities between the 1) nonprofits and 2) programs these companies are choosing to support. Identify desirable traits for ACS to curate and better exhibit.


    Suggested Deliverable:

    A high-level but thorough report of research findings, combining quantitative and qualitative analysis, to inform next phase of action.

  • March 5, 2020 - Develop business/marketing plan

    After becoming well-acquainted with the corporate partnership opportunities offered by ACS in Wisconsin, identify the most promising opportunities given the trends uncovered in step 1. Additionally, identify any CSR market segments found in phase 1 that the American Cancer Society is neglecting to address, and thus missing out on promising opportunities.


    Suggested Deliverable:

    A business/marketing plan, to inform ACS what current program offerings should be leveraged, or what new program areas should be explored.